2. Quick Overview: The Coca-Cola Company

3. Brazil – Water Quick Diagnosis
Society
Business
The water crisis is an acute moment of a "water economy " misfit in allocation, use and governance
Population increase with higher concentration in urban centers
Pricing, availability and regulatory environment will experience adjustments and changes over the next few years.
Incorporation of water as an element for decision-making : managing efficiency (decrease WUR), product development and business models
Water for production of soft drinks : appropriation, commodification and building an image of companies as great consumers
External agenda of water security focused on:
( 1 ) access programs and community water management
( 2 ) increasing the supply through the action with farmers

4. We are doing our homework in a well-balanced combination of:
People and capabilities
Material and financial efforts
Social-environmental investments
Communication
Water neutrality achieved since 2013 (7 years before goal)
Five projects
Total of hectares
179 billion litters of water generated
Brazil BU WUR: 1,83 l/l
(Benchmark: 1,22 l/l)
But how can we go beyond?

6. It’s about new working models and paradigms…
Integrating social investment to business
vs.
Bringing business
to higher purpose
Having a branded
isolated initiative
vs.
Co-creating and working together for solutions
Leading and teaching home-made methods
vs.
Cooperating and learning with diversity
Equating interests with government and society
vs.
Influencing and co-create public policies
What’s more important for us: our logo attesting how bold is our contribution; or take part in social technology building and difusion to develop communities?
Do we want to have a branded isolated initiative? Or do we want to work together even with organizations we see as competitors ?
Do we believe a compensatory action is good enough because it solves our problems? Or do we want to go far and shape consistent solutions for complex questions?
Is it because we want to sell Coke or because we want water for all?
We must do
the right thing
We want to
go outside
We are not
foolproof
We want to be a development player

7. It’s about innovation and cooperation to combine our
scale with the agility and flexibility of startups…
SOCIAL AND ENVIRONMENTAL IMPACT IN THE AMAZON
Water
Sustainable Agriculture
Health
Biodiversity
Entrepreneuship

8. It’s about modern approaches in water stewardship…

9. It’s about efficiency, integration and water-food nexus

10. Thank you! It’s about discovering that there is a lot to do.
We are open to discuss and work together.
Thank you!
Luiz André Soares
Shared Value Senior Manager