1. Understanding The Privacy Policy And How It Affects You
Google
Understanding The Privacy Policy And How It Affects You
Larry Paul Erica Lawrence
Dee Williams

2. Agenda Introduction Privacy Policy Overview
What Data Does Google Collect?
Data Collection Process
How Is Your Data Used?
What Can You Do To Protect Your Information?

3. Overview
Google will ask for your consent before using information for a purpose other than those that are set forth in their Privacy Policy.
Google will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.
Although Google’s Privacy Policy may change from time to time, they will not reduce an existing user’s rights under the policy without their explicit consent.

4. Google collects data in the following ways:
Data Collection
Google collects information to provide better services to all of their users – from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like.
Google collects data in the following ways:
Information users give them (i.e. signing up for a Google account)
Information when users use their services (i.e. YouTube, interactive ads, etc.)
Device information (hardware model, operating system version, etc.)
Log information ( IP address, cookies that identify your browser, etc.)
Location information (GPS, cell towers, Wi-fi access points, etc.)
Local storage (personal information stored locally on your device via application date caches)
Cookies (collects and stores data and information when users interact with Google services and affiliates/partners)

5. Data Collection Things you Create Emails you send and receive on Gmail
Google collects various pieces of information when users access their
web based services. This can include:
Things you Create
s you send and receive on Gmail
Contacts you add
Calendar events
Photos and videos you upload
Docs, Sheets, and Slides on Drive

6. Data Collection Things you do Things you search for Websites you visit
Google collects various pieces of information when users access their
web based services. This can include:
Things you do
Things you search for
Websites you visit
Videos you watch
Your location
Device information
IP address and cookie data

7. Data Collection Personal information Name Email address and password
Google collects various pieces of information when users access their
web based services. This can include:
Personal information
Name
address and password
Birthday
Gender
Phone number
Country

8. How Does Google Collect Your Information?
Google is a data collecting behemoth, they collect more information than one can possible imagine. Most people know or can name some of the popular collection tools of Google such as Google searches, Google Analytics and YouTube but those three tools are just the tip of the collection iceberg.
Google has a variety of tools to collect your data, and many of them will surprise you. We will offer a high level view of Google’s many data collecting tools so you can begin to understand how powerful this collection machine is.

9. Google Owns Lots of Collecting Tools!
Since 2010 Google has been acquiring, an average of at least one company per week and as of 2016 Googles parent company, Alphabet has acquired over 200 companies. This is very important when you look at how Google collects data, because with each purchase Google adds another tentacle to their collection beast. Most of us know that when we use Google tools like Google Search, Gmail, Google Docs, Google Calendars, Google Reader, Google Books, and any other tool or product that has Google in the name, information is being collected by Google.

10. Google Has Powerful Collection Partners!
We know about Google products with Google in the name, but what about some of the popular tools we use that do not have Google in the name. Tools such as, YouTube, Feed burner, Twitter (Yes Twitter is now partnered up with google), Waze (yes the powerful geographical app that lets you find you way home) and even all Android devices are all data collecting tools for Google. And let’s not forget the voice recognition and facial detections technologies that Google has that are collecting and storing data paired up with your voice and facial features.

11. Others Collect Information for Google!
If you haven’t heard enough already, just hold on, it gets a lot better. Probably the largest data collecting tools of Google that are unseen and flying under the radar are its advertising tools and their advertising partners. Tools such as AdSense, AdWords, Google Analytics and a host of double click branded services are collecting tons of data without you ever using or logging into a Google product. Google collects data from any company or website that uses these tools as well as data collected from third party company that are connected to any one of these tools.

12. How Is Your Information Used?
Google uses information collected from all of their services to:
Provide, maintain, protect and improve services
Develop new services
Protect Google and their users
Offer personalized and relevant content
Improve your user experience and the overall quality of Google services
Automated systems analyze your content (including s) to provide personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection.

13. Google Does NOT For Legal Reasons
Share personal information with companies, organizations and individuals outside of Google unless one of the following circumstances applies:
For Legal Reasons
Meet any applicable law, regulation, legal process or enforceable governmental request.
Enforce applicable terms of service, including investigation of potential violations.
Detect, prevent, or otherwise address fraud, security or technical issues.
Protect against harm to the rights, property or safety of google, our users or the public as required or permitted by law.
If google is involved in a merger, acquisition or asset sale, they will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

14. With Your Consent
Your personal information will be shared with companies, organizations or individuals outside of Google when they have your consent to do so.
Google requires “opt-in” consent for the sharing of any sensitive personal information.
For External Processing
Google provides personal information to their affiliates or other trusted businesses or persons to process the information, based on their instructions and in compliance with their Privacy Policy.
With Domain Administrators
If your Google Account is managed for you by a domain administrator (for example, for G Suite users) then your domain administrator and resellers who provide user support to your organization will have access to your Google Account information (including your and other data).

15. However, Google “MAY”…
Share non-personally identifiable information publicly and with their partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of their services.

16. Google “MAY” Also… Combine Use Associate Process
Combine personal information from one service, with information from other Google services.
Associate
Associate your personal information with your activity on other sites and apps to improve Google’s services and the ads delivered by Google (depending on your account settings).
Process
Process your personal information on a server located outside the country where you live.
Use your address to inform you about services, such as letting you know about upcoming changes or improvements.

17. Use Replace Show Display
Use the name provided for your Google profile across all services that require a Google account.
Replace
Replace past names associated with your Google account so that you are represented consistently across all services.
Show
Show users who have your address, your publicly visible Google profile information, such as your name and photo.
Display
Display your profile name, profile photo, and actions you take on Google or on third-party applications connected to your Google account (such as +1’s, reviews you write and comments you post) in other services, including displaying in ads and other commercial contexts.

18. What Are “Affiliates?” And more!
An affiliate is an entity that belongs to the Google group of companies which include:
Google Maps
JG Productions Inc.
SkillSet LLC
Google for Work
JotSpot Inc.
The Salinger Group LLC
Google AdSense
Kaltix Corporation
Transformic, Inc.
@Last Software
Liquid Acquisition Corp. 2
Upstartle, LLC
Android
Neotonic Software Corporation
Urchin Software Corporation
Applied Semantics, Inc.
Nevengineering, Inc.
Where2 LLC
dMarc Broadcasting, Inc.
Orkut.com, LLC
YouTube
Ganji Inc.
Picasa
ZipDash, Inc.
Google Payments
PiFidelity Holding Corporation
And more!
Ignite Logic, Inc.
Scott Concepts, LLC
JASS Inc.
Scott Studios, LLC

19. Privacy Principles
Google has created and implemented a set of “Privacy Principles” to help ensure that their data collection, storage, sharing and usage practices are complicit with internal and external rules and regulations.
Under these “guiding principles,” Google pledges to:
Use information to provide their users with valuable products and services
Develop products that reflect strong privacy standards and practices
Make the collection of personal information transparent
Give users meaningful choices to protect their privacy
Be a responsible steward of the information that they hold

20. Information Security
Google works hard to protect themselves and their users from unauthorized access and disclosure, as well as destruction of the information that they collect, store and share. To help maintain data integrity, Google:
Uses SSL encryption services
Requires two step verification when users access their Google account
Regularly reviews their information, storage, and collection practices to guard against unauthorized access to systems
Restricts access to Google employees, contractors and agents who need to know that information in order to process it for “Google purposes”

21. Controlling your Privacy!
Google’s privacy policy is designed to be transparent about the types of information that they collect, as well as how and with whom it is shared. This puts users in the driver’s seat and enables them to make meaningful choices about how their information is used and shared.
Google users can take control of their data sharing and privacy by:
Reviewing and updating activity controls
Staying up-to-date on Google Dashboard settings
Regularly viewing and editing ad preferences
Adjusting and regulating Google profile and name preferences
Controlling and limiting shared Goggle account information
Electing to opt in or out of shared endorsements that appear in ads

22. Accessing Privacy Controls
Google realizes that users have different levels of sensitivity around privacy concerns. Their goal is to be clear about the information that they collect, and to provide users with the information and tools that they need to monitor and manage their privacy levels. Users may sign into their Google account to access and control privacy settings and personalize their Google experience. Once signed in, users are able to adjust what information they would like to make public and what data Google can use to give them better recommendations and faster results.

23. Listen to Good Advice!
As Google CEO Eric Schmidt said when asked about people sharing information with Google; "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

24. References
Privacy Policy – Privacy & Terms – Google. (n.d.). Retrieved June 21, 2017, from
List of mergers and acquisitions by Alphabet. (2017, June 14). Retrieved June 20, 2017, from
News Update by Richard Esguerra. (2011, October 06). Google CEO Eric Schmidt Dismisses the Importance of Privacy. Retrieved June 22, 2017, from
How Google collects data about you and the Internet. (2010, January 08). Retrieved June 21, 2017, from

25. Thanks for Your Attention!