1. Foundation Programme Manager, INTO UEA
Paul Thompson
Foundation Programme Manager, INTO UEA

2. I N T O
20 Partnerships in UK, USA and China
900 educational counsellors worldwide
Permanent presence in 31 countries
14,000 students from 120 countries annually
Progressed 5000 students to UEA since 2006

3. INTO 2015-16 63% (293) INTO students progressed to UEA
Biggest single provider of international students to UEA
59% of former INTO Foundation students graduated with a good honours degree

4. Foundation Business and Humanities
Business Economics English & Study Skills Maths Society & Culture Professional & Communication Skills International and Development Studies Law

5. Professional and Communication Skills Assessment
Group Business Plan (20%)
2. Individual Marketing assignment (40%)
3. Individual presentation (30%)
Academic engagement (10%)

6. Professional and Communication Skills
Topical debates Team working Time management Developing entrepreneurial skills Questionnaire design, data analysis and presentation Marketing a tourist attraction Making a TV ad

7. The £10 Challenge Own choice of group Nothing illegal
6 weeks incl. Christmas holiday
Maximise the return on your investment
Written / spoken feedback:
What I did / What I learnt

8. We had the idea of buying traditional food from our countries but then we thought it won’t be fresh and we won’t make a lot of profit. So we sold cigarettes which are double the price here. We bought 8 packets which would cost around £65 in UK stores. Making a big business would not work because we have to pay really high tax fees.
This idea helped us to think of external factors that would affect a business and how to set low prices to sell the product
Tolga (Turkey), Ahmed (Bahrain)

9. To be honest this is a really interesting thing for me
To be honest this is a really interesting thing for me. I thought about it for a long time. What should I do and how can I get more profit? Finally I decided to buy some Boots eye gel and take it to China. Boots have no brand shop in China so Chinese people want this brand. . . Through £10 Challenge I realized if you want to be a good seller you need to know the customer demand and have a good advertisement. I already knew this demand in China, had searched the target market on social media, so I sold it successfully.
Fiona, China

10. I had a great experience with the children, they said that they enjoyed every single minute. I’ve learnt how to be a more responsible person and it has taught me how to interact with children and be a more confident person.
Izzat, Malaysia

12. Learning Seasonality Bilateral trade Cultural awareness
Pricing, target customers, competitors, supply and demand
Sales strategies
Personal self-development

13. THANK YOU!