1. Chapter 3 Being a Health-Literate Consumer

2. Chapter 3 – Lesson 1 Making Consumer Choices
Bell Ringer
Do you consider yourself a good and knowledgeable consumer? (Do you make good and sound purchases?)
Tell why you are or why you are not.

3. Making Consumer Choices
A health consumer is anyone who purchases or uses health products or services.
Factors that Influence your decisions as a consumer
Internal Factors
Habit
Personal Taste
Opinions of family members
and friends
Costs

4. Your Choices What makes you to decide to purchase a specific product?
For example, why would you decide one pair of athletic shoes over another?

5. Making Consumer Choices
External Factors
Media
the various methods of communication information
such as, television, radio, newspapers, magazines and the Internet
Advertising
a written or spoken media message designed to interest consumers in purchasing a product or service

6. There is nothing accidental in an ad. It is never "just a picture."
A team of marketing experts puts a lot of
time,
thought, and
money into commercial advertisements.
Most often, products are pitched to
make us believe that our perceived deficiencies can be overcome
by buying a certain product:

7. There is nothing accidental in an ad. It is never "just a picture."
For example:
We will become better basketball players if we buy the right shoes, or
We will have more friends if we use the right cell phone network.

8. There is nothing accidental in an ad. It is never "just a picture."
All of an ad’s components are consciously created to
try to make us think or feel a certain way, and to
distract us from things that would deter us from buying that product.

9. Targeting Teens teens often have disposable income, and
The 33 million teenagers in the United States today are considered the country’s largest consumer demographic because
teens often have disposable income, and
are susceptible to peer pressure and “fitting in.”

10. Targeting Teens 3,000 ads a day they spent $100 billion, and
On average, America’s teens view
3,000 ads a day
they spent $100 billion, and
influenced their parents to spend an additional $50 billion!

11. Questions to Ponder Where do you see ads? Do you see them in school?
(Billboards, buses, TV, magazines, etc.)
Why are we surrounded by so many ads?
(May be found on textbooks, posters, soda machines, or in lunchroom.)
3. What kinds of ads get your attention? Why?
(Cool images, favorite celebrities, promising claims and appeals, informational content, testimonials, brand loyalty)
Are all ads intended for the same audience?
Can you think of examples of ads that appeal to you, but not to your parents?
Why do advertisers market to teens?
Where do you see ads? (Billboards, buses, TV, magazines, etc.)
Do you see them in school? (May be found on textbooks, posters, soda machines, or in lunchroom.)
2. Why are we surrounded by so many ads? (Because we live in a consumer culture, or a culture driven by buying things, which is fueled by corporate motivation to annually grow profits.)
3. What kinds of ads get your attention? Why? (Cool images, favorite celebrities, promising claims and appeals, informational content, testimonials, brand loyalty)
4. Are all ads intended for the same audience? (No. Audiences differ by age, gender, geographic location, socioeconomic group, interest.)
5. Can you think of examples of ads that appeal to you, but not to your parents? (Answers might include ads for video games, snack food or music – products that are a part of teen culture.)
Why do advertisers market to teens?

12. Questions to Ponder Are all ads intended for the same audience?
(No. Audiences differ by age, gender, geographic location, socioeconomic group, interest.)
5. Can you think of examples of ads that appeal to you, but not to your parents?
(Can you give examples?)
6. Why do advertisers market to teens?
(teens often have disposable income, and are susceptible to peer pressure and “fitting in.”)
Where do you see ads? (Billboards, buses, TV, magazines, etc.)
Do you see them in school? (May be found on textbooks, posters, soda machines, or in lunchroom.)
2. Why are we surrounded by so many ads? (Because we live in a consumer culture, or a culture driven by buying things, which is fueled by corporate motivation to annually grow profits.)
3. What kinds of ads get your attention? Why? (Cool images, favorite celebrities, promising claims and appeals, informational content, testimonials, brand loyalty)
4. Are all ads intended for the same audience? (No. Audiences differ by age, gender, geographic location, socioeconomic group, interest.)
5. Can you think of examples of ads that appeal to you, but not to your parents? (Answers might include ads for video games, snack food or music – products that are a part of teen culture.)
Why do advertisers market to teens?

13. Advertisers use many methods, or advertising strategies, like targeting teens, to try to manipulate you into buying their product.
It’s telling you that if you drink enough milk, not only will you lose you weight, you might look like Beyonce, too!

14. Ad 2 - now answer the questions on the next page

15. Ad 2 What is this ad selling? Who is this message intended for?
Who wants to reach this audience, and why?
What story does this ad tell?
Is the story accurate and complete? If not, what
information is absent and why?
How does this story get your attention and make you want to buy this product?

16. Ad 3
Now answer the questions on the next page

17. AD 3 What is this ad selling? Who is this message intended for?
Who wants to reach this audience, and why?
What story does this ad tell?
Is the story accurate and complete? If not, what
information is absent and why?
How does this story get your attention and make you want to buy this product?

18. Companies Listen
Although you are advertised to constantly without your consent, you ultimately have the power to pick and choose what to buy.
Your purchasing decisions have wide social and environmental impacts.  

19. Your Power over Ads
Your decisions about what to buy, or not to buy send messages to the companies that make and advertise products.
It informs them about what advertising methods work, and what products they should make more or less of. Because you’re considered the largest consumer demographic, your message is especially strong.
The strongest message you can send is to buy less, or get creative and buy vintage or used items from thrift stores, garage sales and consignment stores, or just swap with your friends!.
Knowing how to analyze ads can help you be more aware of your consumer choices and influence advertisers and producers in meaningful ways.

20. Evaluate Media Messages
Ads mention only the best features of a product.
Separate emotional appeals from facts.
Don’t trust endorsements—they are paid to say what they say.
Beware of slogans—they are not a guarantee of quality.

21. 10 Top Ads of All Time

22. Hidden Messages in Advertising

23. Advertising Technique
Describe one current TV ad or Internet ad that uses one of the techniques from the chart from the previous slide.

24. Fitting in Cardboard https://www.youtube.com/watch?v=LwNJZUZFt-U
Do We Want to Be Exactly Like Everyone Else?

25. Comparing Choices Comparison Shopping
a method of judging the benefits of different products by comparing several factors such as:
Cost
Features
Quality
Warranty
Safety
Recommendations

26. Reading Product Labels
Compare 2 Similar Products
read labels
name and intended use
directions for use
precautions and warnings
manufacturer’s information
amount in the container

27. Reading Product Labels

28. Rights as a Consumer
The right to safety. You have the right to purchase products and services that will not harm you or others.
The right to choose. You have the right to select from many products at competitive prices.
The right to be informed. You have the right to truthful information about products and services.
The right to be heard. You have the right to join in the making of laws that govern buying and selling.
The right to have problems corrected. You have the right to seek compensation when you have been treated unfairly.
The right to consumer education. You have the right to learn the skills necessary to help you make wise choices.

29. Online Shopping Things o Consider
Price – may be cheaper online, but does it cost to ship
Convenience – items delivered to your door, but how do you return if you need to return
Product information – online items give description, however, you cannot examine it or try it on

30. Chapter 3 – Lesson 1 Review Time

31. Chapter 3 – Lesson 2 Choosing Community Health Services
Bell Ringer
Identify three situations for which you might require professional health services.
Then identify the type of health care professional who would provide that service.

32. Types of Health Service
Health Care System
Includes all of the
medical care available to a nation’s people, the
way they receive care, and the
method of payment.

33. Divisions of Health Care
General Care
Primary Care Physicians
physical checkups
general care, as well as
school nurses and dentists
Specialized Care
Specialists or medical doctors
trained to handle particular kinds of patients or
medical conditions

34. Health Care Specialists Figure 3.3

35. Facilities for Health Care Services
Private Practices
Physicians work for themselves and patients
see Dr. at an office
Clinics
Physicians may provide outpatient care in community clinic
Group Practices
Doctors in a group practice share office space, equipment and support staff
Hospitals
Physicals may work at the hospital or may go there when required
Emergency Rooms
Located within most hospitals and may provide care for potentially life-threatening illnesses or injuries
Urgent Care Centers
Staffed by primary care physicians, usually handle emergencies that are not life threatening.

36. Paying for Health Services
Health Insurance – a plan in which private companies or government programs pay for part or all of a person’s medical costs.
How does Insurance work?
Insured person pays a periodic (monthly or yearly) premium or fee
Pay for a doctor visit or part of a payment
Out-of-pocket expense is one that the patient must pay for
Deductible is the amount a person must pay in out-of- pocket expenses before the plan will start paying for the health care.

37. Managed Care Plans
These are plans that companies you work for will sponsor for their employees. Just an example of a few:
HMO – Health Maintenance Organizations
PPO – Preferred Provider Organizations
POS – Point of Service

38. Trends in Health Care Birthing Centers Drug Treatment Centers
Continuing care and assisted living facilities
Hospices
Telemedicine

39. You and Your Health Care
Medical History: complete and comprehensive information about your immunizations and any health problem you have had to date
Tips for Medical Appointments
Before you go, write down your reasons for seeing the doctor
Ask questions about your diagnoses, medications, or procedures that you do not understand
Inform the doctor of any allergies or any other medicines you are taking

40. Review Lesson 2

41. What do I do in an emergency?
Do you know where the local emergency room is located?
Do you know what the number to call for an emergency?
Do you know what to tell the emergency operator?
What do you do in the time between the call and the emergency unit arrives?

42. When to Call 911
A 911 emergency is a situation in which someone needs immediate help because he or she is injured or in immediate danger.
Call 911 if:
there's a fire
someone is unconscious after an accident, drinking too much, or an overdose of pills or drugs
someone has trouble breathing, like during an asthma attack o seizure someone is choking
you see a crime being committed, like a break-in, mugging, etc.

43. What to Say When you call 911, the emergency
dispatch operator will probably
ask what, where, and who questions such as:
"What is the emergency?" or "What happened?”
"Where are you?" or "Where do you live?”
"Who needs help?" or "Who is with you?”

44. 911 Operator
You may feel panicky, but try to stay in control. The operator needs the answers to these questions to decide what type of emergency workers should be sent and where to send them.
Give the operator all the information you can about what the emergency is and how it happened.
If someone is unconscious or has stopped breathing, the 911 operator may give you instructions for immediate help that you can provide, such as administering CPR or relieving choking if you've been trained.

45. Chapter 3 – Lesson 3 Managing Consumer Problems
Bell Ringer
Suppose that you purchased a new hair dryer or a new that broke the first time you used it. Explain how you would deal with the problem.

46. Methods for Addressing Consumer Problems
Business Organizations
BBB Better Business Bureau
Consumer Advocates
Local, state, and federal government agencies

47. Lesson 3 - Review