1. Choosing the Right Event
Follow these steps to help you select the best competitive event for you this year.
Internet connection is beneficial.
Let’s Begin!

2. The First Question:
Do you like solving a challenge by thinking on your feet? OR
Do you like having a prepared plan and an opportunity to rehearse?
Start Here!
Start Here!

3. Second Question: OR Do you like to work individually?
Do you like to work with a partner?
Let’s Go!
Let’s Go!

4. Is this your first year in DECA?
Next Question:
Is this your first year in DECA?
Yes it is! OR
No, I’m a DECA Pro!

5. Awesome! Welcome to DECA!!
For new members, we recommend the Principles of Business Administration Events
Principles of Hospitality & Tourism
Principles of Marketing
Principles of Business Management & Administration
Principles of Finance
Or Maybe an Individual Series Event?

6. Principles of Business Management & Administration
Role Plays will use language associated with careers in administrative services, business information management, general management, human resources management, and operations management.
Sample Test
Sample Role Play
Go Back to My Other Options

7. Go Back to My Other Options
Principles of Finance
Role Plays will use language associated with careers in accounting, banking services, business finance, insurance and securities, and investments.
Sample Role Play
Sample Test
Go Back to My Other Options

8. Principles of Hospitality & Tourism
Role Plays will use language associated with careers in hotels, restaurants, and tourism and travel.
Sample Role Play
Sample Test
Go Back to My Other Options

9. Principles of Marketing
Role Plays will use language associated with careers in marketing communications, marketing management, marketing research, merchandising and professional selling.
Sample Role Play
Sample Test
Go Back to My Other Options

10. Welcome Back!! What area of business interests you the most?
Marketing
Entrepreneurship
Hospitality & Tourism
Business Management
Finance
I’m Not Sure

11. Marketing Series Events
Apparel & Accessories Marketing
Marketing Communications
Automotive Services Marketing
Retail Merchandising
Sports & Entertainment Marketing
Business Services Marketing
Food Marketing
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12. Apparel & Accessories Marketing
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.
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Sample Role Play
Sample
Exam

13. Automotive Services Marketing
Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
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Sample Role Play
Sample
Exam

14. Business Services Marketing
Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.
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Sample Role Play
Sample
Exam

15. Food Marketing
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.
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Sample Role Play
Sample
Exam

16. Marketing Communications
Students will be challenged to perform in marketing communications and marketing functions and tasks that inform, persuade, or remind a target market of ideas, experiences, goods or services.
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Sample Role Play
Sample
Exam

17. Retail Merchandising
Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.
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Sample Role Play
Sample
Exam

18. Sports & Entertainment Marketing
Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
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Sample Role Play
Sample
Exam

19. Finance Series Events Accounting Applications Business Finance
Personal Financial Literacy
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20. Accounting Applications
Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning.
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Sample Role Play
Sample Exam

21. Business Finance
Students will be challenged to perform management functions and tasks focusing on high-level financial and business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for corporate planning.
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Sample Role Play
Sample Exam

22. Personal Financial Literacy
The Personal Financial Literacy Event is designed to measure the student’s ability to apply reliable information and systematic decision making to personal financial decisions. The Personal Financial Literacy Event is designed for DECA members who are enrolled in personal finance and financial literacy courses.
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Sample Role Play
Sample Exam

23. Human Resources Management
Students will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training.
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Sample Role Play
Sample Exam

24. Entrepreneurship
Students will be challenged to perform the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.
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Sample Role Play
Sample Exam

25. Hospitality Series Events
Hotel and Lodging Management
Quick Serve Restaurant Management
Restaurant and Food Service Management
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26. Hotel and Lodging Management
Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services.
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Sample Role Play
Sample Exam

27. Quick Serve Restaurant Management
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.
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Sample Role Play
Sample Exam

28. Restaurant and Food Service Management
Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business.
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Sample Role Play
Sample Exam

29. Can’t Decide? Try a few! Marketing Hospitality & Tourism
Entrepreneurship
Hospitality & Tourism
Business Management
Finance

30. YAY! Teamwork Makes the Dream work!
Team Decision Making Events allow you and a partner 30 minutes to solve a complex business scenario.
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31. Team Decision Making Events
Business Law & Ethics
Buying & Merchandising
Entrepreneurship
Financial Services
Hospitality Services
Marketing Management
Sports & Entertainment Marketing
Travel & Tourism
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32. Business Law & Ethics
Business law is U.S. law and will include contracts, product liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.
Sample Role Play
Sample Exam
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33. Entrepreneurship
Entrepreneurship includes the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.
Sample Role Play
Sample Exam
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34. Financial Services
Financial services refer to services offered in the finance industry by financial institutions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.
Sample Role Play
Sample
Exam
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35. Hospitality Services
Hospitality services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, convention services, and food and beverage services.
Sample Role Play
Sample Exam
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36. Travel and Tourism
Travel and tourism includes marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.
Sample Role Play
Sample Exam
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37. Buying & Merchandising
Buying and merchandising positions get the product into the hands of the customer through forecasting, planning, buying, displaying, selling and providing customer service.
Sample Role Play
Sample
Exam
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38. Marketing Management
Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.
Sample Role Play
Sample
Exam
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39. Sports & Entertainment Marketing
Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes or products and services related to hobbies, leisure or cultural events.
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Sample Role Play
Sample
Exam

40. Wahoo!!!
Prepared Events allow you to start working on your competitive event TODAY, and you can continue to improve your project all the way to ICDC!!!
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41. Which do you prefer? Event Planning and Management
Business Research and Strategy
Innovation or Owning a Business
Promotion, Selling, or Consulting
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42. Chapter Team Events
DECA’s Chapter Team Events provide opportunities to engage chapter members in large-scale school and/or community activities.  Chapters plan, implement, and evaluate activities to make a positive impact in their schools and communities.
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43. Chapter Team Events Community Service Project
Creative Marketing Project
Entrepreneurship Promotion Project
Financial Literacy Promotion Project
Learn and Earn Project
Public Relations Project
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44. Community Service Project
The Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.
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Full Guidelines

45. Creative Marketing Project
The Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community.
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Full Guidelines

46. Entrepreneurship Promotion Project
The Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others.
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Full Guidelines

47. Financial Literacy Promotion Project
The Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others.
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Full Guidelines

48. Learn and Earn Project
The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.
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Full Guidelines

49. Public Relations Project
The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.
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Full Guidelines

50. Operations Research Projects
DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.
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51. Operations Research Projects
Business Services Operations
Buying & Merchandising Operations
Finance Operations
Hospitality Services Operations
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Sports & Entertainment Operations

52. Business Services Operations
Business Services includes human resources, information technology and personal and contracted services businesses.
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Full Guidelines

53. Buying & Merchandising Operations
Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.
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Full Guidelines

54. Finance Operations
Finance includes banks, credit unions, accounting, investments and other financial businesses.
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Full Guidelines

55. Hospitality & Tourism Operations
Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.
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Full Guidelines

56. Sports & Entertainment Operations
Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.
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Full Guidelines

57. Look who has ambition!
DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.
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58. Entrepreneurship Events
Innovation Plan
Start-Up Business Plan
Franchise Business Plan
Independent Business Plan
Business Growth Plan
International Business Plan
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59. Innovation Plan
The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used.
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Full Guidelines

60. Start-Up Business Plan
The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.
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Full Guidelines

61. Franchise Business Plan
The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee. The Franchise Business Plan Event includes the development and presentation of various aspects of a plan to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity, the development of a marketing/promotion plan and the development of a financial plan.
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Full Guidelines

62. Independent Business Plan
The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.
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Full Guidelines

63. International Business Plan
The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.
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Full Guidelines

64. Business Growth Plan Take Me Back! Full Guidelines
The Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc.
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Full Guidelines

65. Awesome!
How do you want to put your selling, consulting, and promotional skills to the test?
Write an Ad Campaign or Promotion Plan
Develop a Sales Presentation or Consultation
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66. Easy Enough – Marketing Representative Events It Is!
Advertising Campaign
Fashion Merchandising Promotion Plan
Sports & Entertainment Promotion Plan
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67. SOLD! Professional Selling and Consulting Events are for YOU!
Financial Consulting
Hospitality & Tourism Professional Selling
Professional Selling
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68. Advertising Campaign
The purpose of the Advertising Campaign Event is to provide an opportunity for participants to prepare an advertising campaign for a real product, service, company or business and to present the campaign to a prospective client/advertiser.
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Full Guidelines
Sample
Exam

69. Fashion Merchandising Promotion Plan
The Fashion Merchandising Promotion Plan provides the participant(s) with the opportunity to develop a seasonal sales promotion plan, using apparel and accessory items only, for a retail store.
Full Guidelines
Sample
Exam
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70. Sports & Entertainment Promotion Plan
The Sports and Entertainment Promotion Plan provides the participant(s) with the opportunity to develop a seasonal sales promotion plan for a sports and/or entertainment company.
Full Guidelines
Sample
Exam
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71. Financial Consulting
For you will assume the role of a financial consultant. A recent college graduate has scheduled a meeting with you because he/she is interested in investing in a retirement plan. The college graduate would like you to make recommendations that will have the most positive financial impact. The college graduate is interested in how much to save, retirement plans available and how long to save.
Full Guidelines
Sample Exam
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72. Hospitality & Tourism Professional Selling
For you will assume the role of a catering sales manager for a hotel. A potential client is interested in holding a three-day conference for 750 attendees at the hotel and is meeting with you to determine unique and creative catering options. Each conference attendee’s registration includes two breaks, a seated dinner, a reception and two lunches during the three day conference.
Full Guidelines
Sample Exam
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73. Professional Selling
For you will assume the role of a sales representative of a virtual reality technologies firm. A human resources director of a major company has scheduled a meeting with you because he/she is interested in using virtual reality technology to create a training experience for the company’s employees. The human resources director wants to learn how your firm’s products will be beneficial to training the company’s employees.
Full Guidelines
Sample
Exam
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