2. The Art of Special Events: Cultivation of C-Suites Executives William Bryant, Jr. & Ben Buckelew National Office , BSA Atlanta Area Council, BSA

3. Welcome & Introduction

4. About Atlanta Area Council: About Atlanta Area Council Six (6) Special Events* Gross = $2,100,00 Net = 1,563,007

5. Structure & Manpower

6. Build a Committee

7. Who is on the Committee
Chairman
Sales
Logistics
Marketing

8. Profile for Each Chairman: high level, connected
Sales: outgoing, connected, aggressive
Logistics: planner, detailed
Marketing: big picture, socially connected, strategic

9. Building Your Committee Exercise

10. Event Goal

11. * Establish internal goal * History * Potential

12. About Atlanta Area Council:
Chairman & Committee ownership – 2 theories
“Theirs”
“Yours”
Express the need
People want leadership
“Their Idea”
About Atlanta Area Council:

13. About Atlanta Area Council: Your Role: Event Manager

14. About Atlanta Area Council: Your Role: Event Manager. CEO of the event
About Atlanta Area Council: Your Role: Event Manager * CEO of the event * What makes the event successful Relationships * Work ethic – Efficient * Conflict Resolution

15. About Atlanta Area Council: Your Role: Event Manager
About Atlanta Area Council: Your Role: Event Manager * What makes the event successful * Ability to work with high level people * Working behind the scenes with no recognition * Proactive versus reactive * Attention to detail

16. About Atlanta Area Council: Your Role: Event Manager Scenario 1: 7 of 15 committee members attending Why is this a concern? What do you do? Who do you? Who do you talk with? How would you handle?

17. About Atlanta Area Council: Your Role: Event Manager Scenario 2: Your logistics chairman is very difficult to contact What are some strategies to solve this? Who should be involved? How would you handle?

18. About Atlanta Area Council: Your Role: Event Manager Scenario 3: Someone gives prospects and ask you to work them Why is this an issue? What may be some responses? How would you handle?

19. About Atlanta Area Council: Day of Event

20. About Atlanta Area Council: Day of Event
About Atlanta Area Council: Day of Event * This is the day to make the impression * Everyone is important: know your special guest * Plan everything / Structure staff assignments * Smile * Think of next year * Notebook

21. About Atlanta Area Council: Follow Up. Pictures: 30 second update
About Atlanta Area Council: Follow Up * Pictures: 30 second update * Victory celebration * Recognize

22. About Atlanta Area Council: Continue Cultivation

24. About Atlanta Area Council: Cultivation Clip - 5Mins

25. About Atlanta Area Council: Questions