1. Organizational IT Stack
Create
Collaborate
Manage
Integrate
Access
Analyze
Platform Integration
with an
Organizational IT Stack

2. CONFIDENTIAL AND PROPRIETARY
Events Mean Business
$565B+
Events are one of the largest single categories of annual enterprise spending – accounting for over $565B each year.
Businesses know that nothing can replace live interaction when it comes to achieving sales, marketing, training & development, fundraising, or advocacy objectives.
Eventuosity, LLC.
CONFIDENTIAL AND PROPRIETARY

3. An Event Manager’s Role
But the people responsible for the events that are strategically important to virtually every corporation, association, and non-profit organization in the world face some significant barriers to success.
First, they have too much to do. Event planners must manage every aspect of a very complex and time-sensitive process – often on top of their formal organizational role as a marketing manager, sales administrator, or training coordinator.
Eventuosity, LLC.
CONFIDENTIAL & PROPRIETARY

4. CONFIDENTIAL & PROPRIETARY
Organizing the Chaos
And they’re attempting to do it with ad-hoc planning “systems” – if you want to call them that.
Even the most experienced event planners use spreadsheets, and other disconnected, general business applications to manage their events.
Eventuosity combines the tracking, control, and reporting functionality of these applications with real-time access, mobility, and collaboration tools, in a single platform that is 100% event-centric to consider all of the moving parts of event production that must be managed to ensure success.
Eventuosity, LLC.
CONFIDENTIAL & PROPRIETARY

5. Cloud-based Event Management
We created Eventuosity to be the specialized event project management tool that has been missing for years.
One that is specific to the area of event management but
That is highly customizable to individual planners’ needs and preferences.
Eventuosity, LLC.
CONFIDENTIAL AND PROPRIETARY

6. Enterprise Integrations and Customization
By standardizing best practices and automating low-value work in a tool built for event planners, Eventuosity gives users workflow efficiency, cost control, business intelligence, and an ability to focus more on strategic activity instead of administrative tasks.
But we understand that our customers’ IT stacks include other applications that play and important role in their business – often in some way related to events.
We not only replace the inefficient and out-dated tools that event planners have been stuck with for years, we also fill the gaps in the events process that are left by other solutions in the event-tech/marketing-tech stack. Whether it’s an attendee-facing application for registration or on-site engagement, or an internally-focused platform like a CRM or even just , those applications are complementary to Eventuosity and we believe an ability to integrate with them is the best way to serve our customers’ needs.
Eventuosity, LLC.
CONFIDENTIAL & PROPRIETARY

7. The Event Management Platform You Would’ve Built
Can Build
Eventuosity integrates all of the functions necessary to manage events and connects easily with CRM, expense management, , and calendar applications.
Several integrations are available “off-the-shelf” with each Eventuosity subscription.
Our team is available to support additional integration requirements either through custom development, API support, or with other technical resources.
Eventuosity, LLC.
CONFIDENTIAL & PROPRIETARY

8. Physical Architecture Diagram
Web User Interface built using JQuery and Bootstrap
Native iOS App built using MVC design
Native Android App built using MVC design
API Engine built using CakePHP
APNS or GCM
Send
Send Mobile
Push Notifications
File Storage
Communication to and from Eventuosity’s back-end is via web services.
In this document API is also used to refer to web services
Our API Engine is written on top of a CakePHP framework
Stripe Payment Gateway
MongoDB
Eventuosity, LLC.
CONFIDENTIAL AND PROPRIETARY

9. CONFIDENTIAL AND PROPRIETARY
Architecture Notes
Communication to and from Eventuosity back-end is via web services
Web services documentation is available at eventuosity.com/library
All UI layers i.e. Web, Android and iOS communicate directly to the Eventuosity API Engine
API Engine also uses Google Cloud Messaging (GCM) and Apple Push Notification Service (APNS) to send push notifications to the mobile applications
Scalability, Redundancy, Security
API Engine Server is located behind a Load Balancer
MongoDB is configured for three instances of replication (at minimum) in different geographies
APIs exposed by Eventuosity API Engine can be accessed over HTTPS only
Eventuosity, LLC.
CONFIDENTIAL AND PROPRIETARY