1. Content Diversity
How to support researchers to deliver distinctive output
with limited library budgets?
Dear Ladies and Gentlemen,
Thank you for the invitation and the opportunity to present how Proquest can support academic and research institutions in Russia.
My name is Michael Leuschner and I am the Regional Sales Manager for all german speaking countries, East Europe, Russia and Central Asia.
The Title of my presentation is Content Diversity - How to support researchers to deliver distinctive output with limited library budgets?
- Click
Michael Leuschner

2. We know many forms of diversities
Social Diversity
Food Diversity
Bio Diversity
Why is diversity important?
Diversity
keeps important systems in balance,
incorporates different perspectives and capabilities
positively impacts performance and evolution
There are many forms of diversities. The main ones we all have heard about it are:
Social Diversity – link to user diversity
Food Diversity
Bio Diversity
We all know what diversity means but why is it important:
It keeps important systems in balance,
It incorporates different perspectives and capabilities
It Positively impacts performance and evolution

3. We know many forms of diversities
Social Diversity
Food Diversity
Bio Diversity
What does it mean in our context? What does it mean for Content Diversity?
What does it mean for Content Diversity?

4. Why is it important for all academics?
Content Diversity
Why is it important for all academics?
Content is a vital ingredient for any research project or study task
Content Diversity ensures the combined availability of information in different Formats, Types, Subjects, and Breadth & Depths
Content Diversity supports students and researchers to accomplish higher quality output by having different perspectives and data at hand
Why has content diversity become so important for edecuation, training and research?
Content is a vital ingredient for any research project or study task
Content Diversity ensures the combined availability of information in different Formats, Types, Subjects, and Breadth & Depths.
Content Diversity supports students and researchers to accomplish higher quality output by having different perspectives and data at hand.

5. Content Diversity - Example
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Journal article
Special topics
Working papers
Available 1-3 years earlier
Dissertations
Research depths & breadts
eBooks
Broad topic coverage
Statistics & Reports
Consolidates raw data
A&I database
Find important references
Let‘s explain it by taking a real life example
A researchers has a project and reads some journal articles.
Soon he wants to read more articles to the same topic that are published in more recent years, but I can not find any.
As he has access to working papers he discovers some interesting papers relevant for his topic. Those working papers even become journal article in 1-3 years but he can use the content already now now and does not have to wait for publication.
Through the capability of cross-searches he finds also some eBooks that are addressing his field of interest from a much broader perspective than a journal article can. He is accessing the eBooks, reading the chapters that are most important for him and might even download some chapters for further studying.
Thankfully he has also access to thousands of dissertations and finds some that conducted almost the sames research project as he plans to do. He learns which methods were applied, what worked well and what didn‘t. To large extend he can analyses the data used and gets a much better a clearer idea about his own project. He copies or downloads the bibliographies to check later if he can find the literature in his library.
By reading through the dissertation he wants to check some data reports and statistics to get a deeper insight.
Last but not least our researcher needs to make sure that he does not miss any important references. Therefore he conducts another search and marks that he on want to get results from Abstract in Index databases to see which results he can use to built up his literature and reference list.
This was just an real life example how it happens many many times at any university in world. It does not matter where the student or researcher starts – It is about having the diverse content available and be able to access it.
It doesn‘t matter where you start – It is about having the access

6. “Please indicate whether you use the following sources of information for research, including those used for staying current in your field and generating ideas as well as actively researching a topic for a paper.”
The results of a survey across allmost 1000 researchers from all disciplines of buisness and social science confirmes the importance of Content Diversity in academic and research institutions
The question asked is quite long in order to make sure the responses are 100% correct. You see the question at the top
In short, the question was what other content types than journals are you using for your projects and to stay up to date in your fields of interest
The results reveals that most content types (including books, conference proceedings, working papers and dissertations) represent important sources by a clear majority of users.
Still more than half of the listed content types are used by over 60% of the researchers.
That is quiete significant and proves that content diversity is important
Survey: 969 researchers across all disciplines of business and social science

7. ProQuest – leading in Content Diversity
Databases
over 300 databases – covering 175 subject fields – more than 90 different content formats
eBooks
over eBooks – various acquisition models – covering all subjects
News
world news sources – contemporary & historical news– various formats
Dissertations & Thesis
2.1 Million fulltext dissertations & thesis – access to the latest research in all disciplines
Videos (academic)
videos for education, training and research – Metadata rich & with transcripts
Now, let we briefly explain how we help academic institutions, libraries, students and researchers with our content offering.
ProQuest has one of the largest and broadest content portfolio in our industry.
First of all there are our databases..
(The slide is animated, just go through it box by box and use the text in the boxes)
One of the core advantages for our customers is that we aggregate all the content subjects, formats and types for you. From our ProQuest platform your users can search, find and access what they need.
For the libraries we provide a very modular and flexible packing of the content as you need it and as it meets your available budget.
Funding Portal
Over Funding opportunities – Value > 33 B USD M Researcher Profiles
= for students & researchers
= only for researchers

8. ProQuest Central The top multidisciplinary database
Let me give you a quick example by talking briefly about our flagship product “ProQuest Central”

9. Essential non journal content
ProQuest Central
160 subject areas
Growing more and faster than any competitor
In the last 7 years the
Full-text titles grew by 116%
Focus on high quality publishers (Nature, BMJ, etc.)
Quality control
Essential non journal content 33
Databases
ProQuest Central is a true multidisciplinary, content rich database.
It consists of 33 subject specific database like Business, Health & Medical, Social Science, News and so on
All together ProQuest Central covers over 160 subject fields.
Currently users get access to journal titles plus a vast pool of additional, important content.
Note: Quality control refers to the curation and control of Open Access content. Thorough vetted and editorially selected to ensure that only the best quality articles and journals are included.
24,000 publications

10. ProQuest Central
We are continuously investing in the Quantity and Quality
We are continuously investing in increasing the content quantity and quality of our databases.
For ProQuest Central you see that we have not just grown the full text availability by of 116% but also the quality of those titles, which you see in the numbers for scholarly and impact facto titles.

11. ProQuest Central Top Content Top Platform Top publishers
Top Scholoary Journals
Top Content Types
Top Platform

12. More than just journals
In order to prove the cases that ProQuest is providing more important content formats than anybody else I show you a comparison to our closest competitor in our market.
Users can find even more cutting edge relevant academic thought and conduct and more thorough literature review by searching working papers, dissertations having access to trade publications plus millions of market, industry and company reports

13. Tailored product information for you
We understood that you and your managers have not always the time to read lengthy product information that contains to much “marketing language”.
That’s why have started to develop easy to read and understand product guides. You select a product and we provide you with 1 pages of the most important information.
If you had a trial for a product and consider purchasing the product we can provide you with one 1 page summary why the product serves your users needs, how the usage was during the trial and how to read the usage, a list of the content components the products consists of and attractive price proposal.
I am at the end of my presentation now and would like to summarize that our intention is it to provide you with the broadest and deepest content offering for all important subject fields at highly attractive prices so that you can better meet the needs of your students, researchers and managers.
Thank you.

14. Thank you!