2. ALMAR DRINK & FOOD ABOUT US
Long term existing company 1968
Specialized in preparations for hot chocolate.
Among the major players in the Food Service field.
Use of natural ingredients.
Present in various markets (Europe, Asia, Middle East and the Americas)

3. ALL ALMAR PRODUCTS ARE NO HYDROGENATED FATS NO GMO OK VEGAN
GLUTEN FREE

4. MARKET SHARE OF HEALTH AND WELLNESS PRODUCTS BY TYPE
The health and wellness trend is becoming one of the key growth areas and marketing strategies within the food industry.
Source: 2011 Euromonitor Statistics

5. RESULTS OF MARKET ANALYSIS
43% of the Italian consumers use functional nourishment in order to have more “energy and vitality*;
35% of new categories of functional products, satisfy the needs for “vitality and good mood”**;
57% of the european consumers check the list of ingredients on the packaging***;
80% of the european consumers declare to be willing to spend more for products that solve specific needs***;
80% does not accept any compromises between taste and functionality***.
* Data Eurisko / Federsalus
** Processing data NewLine
*** Source Tate & Lyle consumer survey

6. POSITIONINGS
ALMOST ALL PRINCIPAL PLAYERS IN THE MARKET, POSITION THEIR PRODUCTS AS HOT CHOCOLATE . THEREFORE THE REASON WHY IS ONLY THE TASTE.

7. THE BENEFIT THE PRODUCT OFFERS ALONG WITH THE TASTE
OUR POSITIONING
OUR CHOCOLATE IS POSITIONED AS
FUNCTIONAL FOOD
LA REASON WHY IS
THE BENEFIT THE PRODUCT OFFERS ALONG WITH THE TASTE

8. THE FIRST ENERGIZING HOT CHOCOLATE IN ITALY
OUR POSITIONING
THE FIRST ENERGIZING HOT CHOCOLATE IN ITALY
ENERGY FOR THE BODY…..
….. BUT ALSO FOR THE MIND (MOOD)

9. OUR CHOCOLATE The most valuable cocoa: 22/24 100% natural chocolate
With energizing properties
Rich in iron
No salt added: therefore suitable for low salt diet.
Vegan, Gluteen free and without GMO
The same chocolate served in coffee shops and chocolateries: a professional product
Produced by Almar Drink & Food srl in Italy

10. TARGET REFERENCE
Dynamic, active and sporty people of every age, that want a good but healthy product which will help them to face the day.
A product to drink in any moment of the day which will give you a “boost”.

11. THANKS TO OUR PRODUCT WE ARE ABLE TO :
CREATE A NEW PRODUCT CATEGORY 1.
GENERATE EXTRA SALES FOR THE FOR THE SHELF OF HOT CHOCOLATE PRODUCTS 2. 3.
SATISFY A NEW MOMENT OF CONSUMPTION (ALSO FOR BREAKFAST). 4.
INCREASE THE SALES VALUE

12. NEW BRAND THE PACKAGING The packaging will communicate: Energy;
Health;
100% natural;
Suggested moment of consumption;
Modern.

13. THE PACKAGING
A clear and precise message , completely different, which will make the product stand out and will hilight it on the shelf.

14. BRAND COMPOSED BY TWO WORDS
THE BRAND
BRAND COMPOSED BY TWO WORDS

17. ABBREVIATION OF ACTIVE GIVES THE FEELING OF ACTIVE DYNAMIC ENERGETIC
ABBREVIATON OF ACTIVE
TRANSFER OF SENSATIONS
ACTIVE
DYNAMIC
ENERGETIC
SPORTY
ABBREVIATION OF ACTIVE
GIVES THE FEELING OF
ACTIVE
DYNAMIC
ENERGETIC
SPORTSMAN

18. ABBREVIATION OF
CHOCOLATE

20. SQUARED FONT
FEELING OF
ENERGY AND POWER

21. SMOOTH FONT
THAT GIVES THE IDEA OF
CREAMY HOT CHOCOLATE

22. 100% NATURAL
ENERGIZING
MADE IN ITALY

23. DEVELOPEMENT
OF THE
PACKAGING

25. FRONT GREEN BACKGROUND SENSATION OF SPORT
COMPLETELY DIFFERENT FROM COMPETITORS

26. FRONT

27. FRONT
VISUAL TO TRANSFER THE ENERGY OF THE CHOCOLATE WITH THE VITALITY OF THE ACTION

28. FRONT
CHOCOLATE
DROP.
FEELING OF APETIZING

29. SUGGESTION HOW TO CONSUME
FRONT
CUP.
SUGGESTION HOW TO CONSUME

30. FRONT
PRODUCT
PLUS

31. FRONT
SUGGEST WHEN
DRINK IT

32. FRONT
NR OF PORTIONS

33. SIDE

34. SIDE

35. SIDE

36. SIDE
PRODUCT DESCRIPTION

37. SIDE
PRODUCT
PLUS

39. TECHNICAL DATA Pack: nr 5 sachets 30g = 150g Box: nr 20 packs Pallet:
N 14 boxes for each layers
Nr 4 layers for pallet = nr 56 boxes
Pallet Dimension : 120x80x120

40. EUROPEAN NUTRITIONAL DECLARATION

41. ACTICIOK
PRODUCT OF ITALY
100% NATURAL
ENERGIZING
HEALTY
WITH IRON