1. OATMEAL CUPS
organic

2. Current Breakfast Trends
Breakfast occasions are expected to grow by 5% through 2019 02 04
NUMBER
NUMBER
Breakfast All Day
International Offering
48% of people enjoy eating breakfast foods at nontraditional times
Customers are interested in learning about global foods
Swiss muesli, cereal with nuts and dried fruit
Better-for-You
Porridge
Sales of better- for-you breakfast fare in food service are up 13% - “Eating Patterns in America”
Cooked grains mixed with fruits, nuts, dairy, proteins, and just about anything else chefs or customers have in mind 01 03
NUMBER
NUMBER
“Better-for-you snack foods, like fruit, yogurt, granola bars, are among the top choices for morning snacks.” -NPD  
SOURCE DATA: NPD Group” U.S. Consumers Love Their Breakfasts and Morning Snacks Whether In- or Away-From-Home” May 2016 Nestle Professional, “Get the Top 10 Breakfast Trends “ June 2016; NPD Group, “Eating Patterns in America”

3. Cup Growth
68% of breakfast eaters grab something from home before heading out
Naturally positioned cups (+9%) are stealing share from conventional cups
+9%
Conventional is down -10.8%
Natural Positioning
Natural brands drive growth (+54.9%) while Quaker (-14.1%) and other conventional brands continue their decline LY
$ Share TY
SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING ; FIVE TRENDS IN BREAKFAST, FONA INTERNATIONAL 2/16

4. Bob’s is the #1 Natural Cup Brand
Bob’s has surpassed the
top natural
brands with
in sales over the last year
$3.2M
1st
2nd
Maple Brown Sugar is the #1 Sku and continues to grow
3rd
ALL
Bob’s cups rank in the Top 10
4th
Bob’s instant cereal indexes well in HH’s
with older children
and with singles
Maple Brown Sugar
Classic
Apple Cinnamon
Blueberry Hazelnut
SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING

5. Growth of Organic 75% $50B 82% 8% 14% Total Cereal $ Share
Over
of all categories
on supermarket
shelves offer
Americans
organic
spend nearly
Total Cereal $ Share
options
$50B
almost
on organic
14%
annually
90%
of all fruit +
vegetables
sold are
ORGANIC
10%
82%
organic
Over
of US households
buy organic
*Does not include PL
Organic gained 1 share point
Organic Cereal
Volume sales
of product with an
Organic cereal increases category dollars while Non-Organic declines
Organic claim
grew by 8%
SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING ; “ORGANIC BIG RESULTS FROM SMALL SEEDS” ORGANIC TRADE ASSOCIATION, 2017
NIELSEN WELLNESS TRACK 52 WEEKS ENDING JULY, 2017

6. Organic Oatmeal Cups
Introducing organic grab-and-go cups featuring nutritious blends of wholesome ingredients
Oat Blend – Rolled & Scottish
Omega 3s from flax & chia
44g whole grains per serving
7g+ protein
12g sugar or less
High Fiber 24%+ DV
Classic
Pineapple Coconut
Key Features:
Cranberry Orange
Fruit & Seed

7. Item Overview Organic Pineapple Coconut Oatmeal Cup Item No: 6124C0112
Case pack: 12
UPC:
Case code:
Organic Cranberry Orange Oatmeal Cup
Item No: 6125C0112
Case pack: 12
UPC:
Case code:
Organic Fruit & Seed Oatmeal Cup
Item No: 6127C0112
Case pack: 12
UPC:
Case code:
Organic Classic Oatmeal Cup
Item No: 6123C0112
Case pack: 12
UPC:
Case code:

8. Why Bob’s Red Mill Cups? Strong Proven Sales Good, To Go
BRM’s cups reached $1M in sales in under a year with limited distribution
Within the last 52 weeks BRM cup sales reached $3.2M
Good, To Go
Consumers are looking for quick and nutritious meal options
68% of breakfast eaters grab something before leaving home
48% of people enjoy eating breakfast foods at nontraditional times
36% of consumers are interested in packaging that allows food to be eaten on the go
Organic Growth
$50B in sales annually and 82% of consumers purchase organic product
Organic cereal is outpacing the growth of conventional cereal
The Best Product Mix
Pairing Gluten-Free and Organic options with bold flavors
Bob’s continues to meet consumer demand by providing bold innovative flavors
Clean Label remains key which is evident by our ingredient list
Reduce, Reuse or Recycle?, Mintel Aug, 2016
SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING ; “ORGANIC BIG RESULTS FROM SMALL SEEDS” ORGANIC TRADE ASSOCIATION, 2017; FIVE TRENDS IN BREAKFAST, FONA INTERNATIONAL 2/16