1. FastTrack - UCS C-Series - PowerUp EU Distribution
January 7th, 2011

2. Contents UCS C-Series Promotion Overview
UCS C-Series Server – Bundle Configurations
UCS C-Series Server – Value Proposition Messaging

3. Goals FastTrack - UCS C-Series - PowerUp
Increase Awareness and Revenue on UCS C-series rack mount servers and offer aggressive pricing in distribution
Low touch process to promote ease of doing business

4. Promotion Overview Promotion Name: FastTrack - UCS C-Series - PowerUp
Start & End Date: 07/01/2011 – 29/04/2011
Type of Promotion: POS Claims Promotion (instant rebate)
Eligibility: Only applies to eligible skus purchased via Cisco Authorised Distribution Partners
Deviation Type: Re-usable, Non-stackable
(with any other promotions, programs, certification allowances, or discounts – with the exception of VIP)
Partners must negotiate directly with Cisco Distributors to receive pricing
Discounts are not reflected in standard Cisco pricing systems or Cisco configuration tools (ie CCW, DCT, MLC, etc.)
EU ePromo Code: PP-Fast

5. Eligible Products Part Number Description R200-BUN-1
UCS C200 M2 Rack Svr, 2x X5650, 2x4GB, 1PS
R200-BUN-2
UCS C200 M2 Rack Svr, 1x E5640, 1x4GB, 1PS
R200-BUN-3
UCS C200 M2 Rack Svr, 1x E5620, 1x4GB, 1PS
R200-BUN-4
UCS C200 M2 Rack Svr, 1x E5506, 1x4GB, 1PS
R210-BUN-1
UCS C210 M2 Svr, 2x X5650, 2x4GB, SAS Expand, 1PS
R210-BUN-2
UCS C210 M2 Rack Svr, 1x E5640, 1x4GB, 1PS
R210-BUN-3
UCS C210 M2 Svr, 2x E5640, 2x4GB, SAS Expand, 1PS
R210-BUN-4
UCS C210 M2 Rack Svr, 1x E5620, 1x4GB, 1PS
R210-BUN-5
UCS C210 M2 Rack Svr, 1x E5506, 1x4GB, 1PS
R250-BUN-1
UCS C250 M2 Rack Svr, 2x X5670, 4x4 GB, 1 PS
R250-BUN-2
UCS C250 M2 Rack Svr, 2x X5650, 4x4 GB, 1 PS
R200-STAND-CNFGW
UCS C200,2xE5620,6x4GB ddr3, 2PS,LSI1064,Quad Nic,2x500gb hd
R210-SASXP-CNFGW
UCS C210 Rack Svr, 2x E5640, 6x4GB, SAS Expand,2PS,LSI6g
R210-STAND-CNFGW
UCS C210 Rack Svr, 2x E5620, 6x4GB ddr 1333, 2PS, LSI1064
R250-PERF-CNFGW
UCS C250 Rack Svr, 2x X5670, 24x4 GB ddr3 1333,2 PS, LSI 6g
R250-PERF-CNFGW-2
UCS C250 Rack Svr, 2x X5670, 48x4 GB DDR3 1333,2 PS, LSI 6g
R250-STND-CNFGW
UCS C250 Rack Svr, 2x X5650,24x4 GB ddr3 1333,2 PS, LSI308
R250-STND-CNFGW-2
UCS C250 Rack Svr, 2x X5650,48x4 GB DDR3 1333,2 PS, LSI308

6. Additional Terms & Conditions
Cannot be combined/stacked with any other programs, promotions, certification allowances, discounts or credits offered by Cisco, with the exception of VIP unless specifically authorized in writing by Cisco Price Deviation Team
Claims are only valid for orders placed and POS submitted during the promotional period
Distributor must refer to the Cisco ePromo tool (PP-Fast ) for exact distributor discount percentages
Any reseller order over 50 units (for any combination of eligible skus) will require Cisco Disti CAM review & written approval for the instant rebate
Any reseller ordering a cumulative quantity of 100 units (for any combination of eligible skus) during the promotion period will require Cisco Disti CAM review and written approval, regardless of which combination of distributors are being used
There are no return privileges on these products. Exceptions may only be granted by a Cisco Distribution Manager and if a return is granted, the promotional dollars originally paid by Cisco will be refunded back to Cisco
All return requests are subject to review and verification of information prior to approval for ordering
This promotion can only be offered to Cisco authorized / registered resellers. Resellers must be in good standing with Cisco & Cisco programs
All products purchased with this instant rebate must be intended for end users in the EU and for use in the EU
Cisco reserves the right to change any aspect of this promotion at any time without notice

7. UCS C-Series Servers – Bundle Configuration

8. UCS C-Series Rack Mount Server Bundles – Detailed Configuration
C200 – Configurable Bundles
R200-BUN-1
R200-BUN-2
R200-BUN-3
R200-BUN-4
C210 – Configurable Bundles
R210-BUN-1
R210-BUN-2
R210-BUN-3
R210-BUN-4
R210-BUN-5
C250 – Configurable Bundles
R250-BUN-1
R250-BUN-2
C2XX – (Non) Configurable Bundles
R200-STAND-CNFGW
R210-STAND-CNFGW
R210-SASXPND-CNFGW
R250-PERF-CNFGW
R250-PERF-CNFGW-2
R250-STND-CNFGW
R250-STND-CNFGW-2

9. C200 M2 Base Units - Configuration
External Descriptions will look like: UCS C200 M2 Rack Server, 1 X E5506, 1 X 4GB, 1PS
Base Bundle
Config PIDs
Config Pid Description
Qty
Config 1
R W
UCS C200 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, PCIe cards) 1
R200-BUN-1
A01-X0105
2.66GHz Xeon X W CPU/12MB cache/DDR3 1333MHz 2
Performance
N01-M304GB1
4GB DDR3-1333MHz RDIMM/PC /dual rank 1Gb DRAMs
R250-SLDRAIL
Rail Kit for the UCS C200 M1 Rack Server
Config 2
R200-BUN-2
A01-X0109
2.66GHz Xeon E W CPU/12MB cache/DDR3 1066MHz
Volume
Config 3
R200-BUN-3
A01-X0111
2.40GHz Xeon E W CPU/12MB cache/DDR3 1066MHz
Config 4
R200-BUN-4
A01-X0113
2.13GHz Xeon E W CPU/4MB cache/DDR3 800MHz
Value
Show the single processor configurations
We have explicitly authorized the disti to add the 2nd processor

10. C210 M2 Base Units - Configuration
Base Bundle
Config PIDs
Config Pid Description
Qty
Config 1
R W
UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1
R210-BUN-1
A01-X0105
2.66GHz Xeon X W CPU/12MB cache/DDR3 1333MHz 2
Performance
N01-M304GB1
4GB DDR3-1333MHz RDIMM/PC /dual rank 1Gb DRAMs
R250-SLDRAIL
Rail Kit for the UCS C200 M1 Rack Server
R210-SASXPAND
SAS Expander (servers requiring > 8 HDDs) for the UCS C210 M1 Rack Server
R210-ODVDRW
DVD-RW Drive for UCS C210 M1 Rack Servers
R2XX-PL003
LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC
Config 2
R210-BUN-2
A01-X0109
2.66GHz Xeon E W CPU/12MB cache/DDR3 1066MHz
Volume 
Config 3
R210-BUN-3
Volume w/sas Expander
Config 4
R210-BUN-4
A01-X0111
2.40GHz Xeon E W CPU/12MB cache/DDR3 1066MHz
Value
Config 5
R210-BUN-5
A01-X0113
2.13GHz Xeon E W CPU/4MB cache/DDR3 800MHz

11. C250 M2 Base Units - Configuration
Base Bundle
Config PIDs
Config Pid Description
Qty
Config 1
R W
UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1PSU, 1 DVD, Rail Kit) 1
R250-BUN-1
A01-X0102
2.93GHz Xeon X W CPU/12MB cache/DDR3 1333MHz 2
Performance
A02-M308GB1-2
8GB DDR3-1333MHz RDIMM/PC /2x4GB Kit
Config 2
R250-BUN-2
A01-X0105
2.66GHz Xeon X W CPU/12MB cache/DDR3 1333MHz
Volume

12. R200-STAND-CNFGW PID Description Qty R200-1120402W
UCS C200 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, PCIe cards) 1
A01-X0111
 2.40GHz Xeon E W CPU/12MB cache/DDR3 1066MHz 2
N01-M304GB1
4GB DDR3-1333MHz RDIMM/PC /dual rank 1Gb DRAMs 6
R2X0-PSU2-650W
650W power supply unit for UCS C200 M1 or C210 M1 Rack Server
N2XX-AIPCI02
Intel Quad port GbE Controller (E1G44ETG1P20)
R250-SLDRAIL
Rail Kit for the UCS C200 M1 Rack Server
R200-D500GCSATA03
Gen 2 500GB SATA 7.2K

13. R210-SASXPND-CNFGW PID Description Qty R210-2121605W
UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1
A01-X0109
2.66GHz Xeon E W CPU/12MB cache/DDR3 1066MHz
N01-M304GB1
4GB DDR3-1333MHz RDIMM/PC /dual rank 1Gb DRAMs 6
R210-SASXPAND
SAS Expander (servers requiring > 8 HDDs) for the UCS C210 M1 Rack Server
R2XX-PL003
LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC
R210-ODVDRW
DVD-RW Drive for UCS C210 M1 Rack Servers
R250-SLDRAIL
Rail Kit for the UCS C200 M1 Rack Server
R2X0-PSU2-650W
650W power supply unit for UCS C200 M1 or C210 M1 Rack Server

14. R210-STAND-CNFGW PID Description Qty R210-2121605W
UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1
A01-X0111
 2.40GHz Xeon E W CPU/12MB cache/DDR3 1066MHz 2
N01-M304GB1
4GB DDR3-1333MHz RDIMM/PC /dual rank 1Gb DRAMs 6
R2X0-ML002
LSI 1064E (4-port SAS 3.0G RAID 0, 1, 1E controller) Mezzanine Card
R210-ODVDRW
DVD-RW Drive for UCS C210 M1 Rack Servers
R250-SLDRAIL
Rail Kit for the UCS C200 M1 Rack Server
R2X0-PSU2-650W
650W power supply unit for UCS C200 M1 or C210 M1 Rack Server

15. R250-PERF-CNFGW PID Description Qty R250-2480805W
UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1
A01-X0102
2.93GHz Xeon X W CPU/8MB cache/DDR3 1333MHz   2
A02-M308GB1-2
8GB DDR3-1333MHz RDIMM/PC /2x4GB Kit 12
R2XX-PL003
LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC
R250-PSU2-750W
750W power supply unit for UCS C250 M1 Rack Server

16. R250-PERF-CNFGW-2 PID Description Qty R250-2480805W
UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1
A01-X0102
2.93GHz Xeon X W CPU/8MB cache/DDR3 1333MHz   2
A02-M308GB1-2
8GB DDR3-1333MHz RDIMM/PC /2x4GB Kit 24
R2XX-PL003
LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC
R250-PSU2-750W
750W power supply unit for UCS C250 M1 Rack Server

17. R250-STND-CNFGW PID Description Qty R250-2480805W
UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1
A01-X0105
 2.66GHz Xeon X W CPU/12MB cache/DDR3 1333MHz 2
A02-M308GB1-2
8GB DDR3-1333MHz RDIMM/PC /2x4GB Kit 12
R250-PL003
LSI SAS30813E-R - SAS/SATA RAID 0/1 PCIe Card
R250-PSU2-750W
750W power supply unit for UCS C250 M1 Rack Server

18. R250-STND-CNFGW-2 PID Description Qty R250-2480805W
UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1
A01-X0105
 2.66GHz Xeon X W CPU/12MB cache/DDR3 1333MHz 2
A02-M308GB1-2
8GB DDR3-1333MHz RDIMM/PC /2x4GB Kit 24
R250-PL003
LSI SAS30813E-R - SAS/SATA RAID 0/1 PCIe Card
R250-PSU2-750W
750W power supply unit for UCS C250 M1 Rack Server

19. UCS C-Series Server – Value Proposition Messaging

20. Key Customer Comments and notes
Customer Feedback from Lasalle Solutions: (C-Series Customer Case Study)
Performance is appealing
Flexible and Stable infrastructure
Desire to be market leader with infrastructure to support it
Confidence in Cisco
Change the conversation – Dell talks all speeds and feeds, should be an architecture discussion and customers are tired of the old conversation
Best of Breed Partner ecosystem with Vmware and EMC very appealing(partnered with Mkt Leaders)
Services Management (SmartNet contract with single Contract # - HUGE ADVANTAGE)
32 – 64 bit migrations
Virtualized Environment that was built in a cloud infrastructure
Flexibility to re-provision workloads from home, no additional licensing required
Offers customers a competitive advantage
Notes:
Simplified systems management with fewer interfaces
Coordinated service provisioning provides hardware identity control for “stateless” computing and faster bare metal deployment, reconfiguration, repair & recovery, and movement
Single system that encompasses unified fabric, industry standard x86 components, and hypervisor networking
Efficient Scale, fewer servers with more memory
Lower cost, fewer servers, switches, adapters, cables, less power/cooler, less SW licensing and fewer points of management
One “logical” server to manage, same effort for 1 to 320 servers
Vmware integration
Restored visibility to VMs
Gartner comments – outflank HP by talking about “form factor agnostic” story for UCS

21. Key Comments
Before Cisco's market entry, most server vendors were focused on physical integration, maintains Soni Jiandani, VP of Cisco's server access and virtualization technology group. "There wasn't really a lot of innovation until we started to deploy things like the Unified Fabric, the high-memory expander technology, and the ability to drive virtualization at the I/O level with our virtualized interface card," she says.
While this is typical marketing talk, Cisco's combination of best-of-breed technologies into a single server package was brilliant. It has forced competitors to emphasize how they, too, offer a broad range of tools, even if those tools aren't bundled into one box easily described in a marketing brochure.
Each innovation can be deployed as a building block to reduce cost and increase agility; The journey to Unified Computing delivering a more efficient, simplified and more manageable data center. The journey to UC can be one of incremental improvements, dictated by your needs, that when fully combined can unleash the full potential of your data center.

22. What Sets Cisco Unified Computing Apart…
Unified Fabric – FCoE + DCB provides dramatic reduction in network adapters, switches, and cabling.
FCoE – ANSI T11 standard for carrying FC traffic inside ethernet frame
Data Center Bridging – IEEE features for adding FC-like intelligence to Ethernet
VMware Integration
VN-Link – provides virtual machine vNICs the same management visibility and control as physical NICs. Allows VM network configuration to move with the VM via Vmotion
Pass-through Switching & Hypervisor Bypass– Cisco Palo adapter provides VM Direct Path support for “pass-through” like configuration of VM network connectivity without the overhead of a software vSwitch.
Cisco Extended Memory Technology – cost-effectively offers more than double the amount of memory (384 GB) than traditional 2-socket servers
Stateless Server Provisioning – Using Service Profiles, UCS Manager implements role and policy-based mechanisms to manage a server’s hardware identity
Open API – Via a published API, Cisco enables support for any 3rd party management application to fully manage the server ecosystem

23. Key Concepts to include in copy block
Proof points:
Best of breed partnering and innovations
Simplified management
Efficient scale (more memory, fewer servers)
Broad solutions portfolio
Provisioning – “stateless” computing
Performance leadership
Choice of form factor (blade or rack) form factor agnostic
Standalone rack server or part of UCS
Virtualization optimized (down to the IO level)
Reduces TCO and increases business agility
Migration path to Unified Computing
Flexible architecture
Innovation
Traditional and Non-Traditional workloads

24. C-Series Copy Block 25+ Words:
Cisco UCS C-Series Rack Mount Servers combine innovative, best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing that can unleash the full potential of your data center.
Alternative:
Cisco® UCS C-Series Rack Mount Servers combine best-of-breed technologies, a flexible architecture with simplified management, and industry leading performance to create a cost effective, virtualization-optimized infrastructure and a built-in migration path to unified computing.
Cisco® UCS C-Series Rack Mount Servers combine best-of-breed technologies, a flexible architecture with simplified management, and industry leading performance to create a cost effective, virtualization-optimized infrastructure and a built-in migration path to unified computing that reduces costs and increases business agility.

25. C-Series Copy Block 50+ Words:
Cisco UCS C-Series Rack Mount Servers combine best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing. Delivering the innovations of Cisco’s unified computing in a rack form factor, C-Series servers uniquely offer the combination of unified fabric, efficient scale, simplified management, and virtualization down to the I/O level. Realizing the benefits of unified computing can be achieved as your needs dictate, helping to reduce TCO, increase business agility and unleash the full potential of your data center.

26. C-Series Copy Block 125+ Words:
Cisco UCS C-Series Rack Mount Servers combine innovative, best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing. Designed to operate in both standalone environments or as part of Cisco’s Unified Computing System, C-Series servers offer a more efficient, flexible and scalable approach to your data center.
Delivering the innovations of Cisco’s unified computing in a rack form factor, C-Series servers uniquely offer the combination of unified fabric, efficient scale, simplified management, and virtualization down to the I/O level. C-Series servers also support a broad solutions portfolio, a growing ISV ecosystem, and a wide range of traditional and non-traditional workloads. Realizing the benefits of unified computing can be achieved as your needs dictate, helping to reduce TCO, increase business agility and unleash the full potential of your data center.
The Cisco Unified Computing System unites compute, network, storage access, and virtualization into a single, highly available, cohesive system designed to reduce total cost of ownership (TCO) and increase business agility.