1. Freshman Engineering Clinic II
Product Development
Freshman Engineering Clinic II

2. Course Reminders & Deadlines
Pathfinder
Next set of before exercises (on ethics) due by 10:30 am Wed. Feb. 8th
3D Game Lab
1st deadline of 350 XP midnight Feb. 17th
Heart Lung Project
Literature review assignment due at start of class on Monday Jan. 30th

3. General Laboratory Training
Need to complete in General Laboratory Training:
Register as new user
Add a new course
Select General Laboratory Training
Bring print out of completed certificate to class on Monday or you won’t be able to participate in the lab

4. Alter-native Solutions
10 Step Design Process
Communicate
Identify Need
Define Problem
Search
Criteria
Alter-native Solutions
Analysis
Decision Making
Specification
Remember that the 10 step design process is an iterative process and that there are many possible solutions to the problem
Product development is conducted within the framework of the design process.
Constraints

5. Comparison of Design Process & Design Thinking
Communicate
Identify Need
Define Problem
Search
Constraints
Criteria
Alter-native Solutions
Analysis
Decision Making
Specifi-cation
Remember that the 10 step design process is an iterative process and that there are many possible solutions to the problem
Product development is conducted within the framework of the design process.
Image obtained from: Accessed Jan. 24, 2017

6. Product Development & Improvement
Customer Needs
Understand use
Improvement
Reverse Engineer
Product development and improvement begins with understanding the needs of the customer and understanding how a customer uses an existing product.
This is part of identifying the need and defining the problem in the design process.
Product improvement considers a product or concept and asks whether it meets the customer needs or needs improvement
Customer needs and use of existing products would be some of the criteria and constraints in the design process
When different design ideas are evaluated according to the criteria and constraints, that’s the analysis step of the design process
Reverse engineering is a technique used to understand the technologies used in an existing product or process.
Reverse engineering is part of searching for information that will ultimately help generate alternative solutions to the problem.

7. Customer Needs
In 2007, Gilette saw an opportunity to capture the market of 500 million Indians who use double-edge razors with no protection between the blade and the skin. This unsafe razor cost just pennies to make and was popular in India. Gilette sought to make a safe and inexpensive disposable razor.
With a previous product design five years earlier (The Vector), Gilette had learned an important lesson when they failed to consider differences in consumer needs of Indians and Americans. Indians have thicker beards and shave less often, and this led to clogging of the Gilette model. The model was a flop.
Not wanting to repeat an expensive mistake, Gilette conducted a study using MIT students of Indian descent. They tested the new design and they all gave the new product two thumbs up.
When Gilette launched the product in India, it failed.
When P&G acquired Gilette, they invested in a shaving study in India. They sent 20 engineers who spent 3,000 hours with consumers in their homes, learning about their shaving needs.
It turned out that the razor clogged. The MIT students used running water to rinse the razor. In India, millions of people shave without running water. It is more common to use a cup of water to rinse the razor, and this was not adequate to unclog the Gilette razor.

8. Success! New Guard Razor
One blade for safety
Small comb for thick beard
Handle for different style grip
Hollow handle is inexpensive
The new Guard Razor has captured 49% of the market in India.
Hole for hanging up

9. Epic Fails
In Africa, food labels show pictures of what is inside the package
In China, Coca-Cola sounds like “bite the wax tadpole”
This cranberry tea is not a big seller in English-speaking countries
Products don’t always fail for technical design reasons.
In some parts of Africa where illitieracy rates are high, food labels commonly show pictures of what is inside the package (Gerber baby food)

10. Reverse Engineering How does it Work? Identify the components
Characterize the structure and function of each component