1. Managing demand and travel offers
Amadeus Offers
Managing demand and travel offers
© 2015 Amadeus IT Group SA
Guillermo Rocha Arteaga, DIS RES TTI, 09/2014

2. 1
Introduction
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3. Travel management today
An important part of an agent's workload
Travel management activities constitute
up to half of the daily travel agent workload
Manual "quotes"
An important part of travel management is the manual handling of "quotes" to be proposed and shared with the traveller in a cross-channel context
Contractual agreements
Business and leisure agents can be contractually bound to propose alternatives to created bookings.
Existing solutions
Current available solutions are rarely synchronised, involve a heavy manual workload and can have undesirable side effects for providers

4. How Amadeus Offers can help you
Amadeus Offers combines cutting-edge technology with fully integrated functionality to streamline demand management, allowing travel agents to store and exchange travel proposals with travellers via a central, cross-channel facility.
Seamless integration
Intuitive design, based on current availability & pricing methods for fast adoption
Centralised travel management
All proposals stored in a central PNR, which can be easily refreshed and quickly converted into a booking
Collaborative decision making
Offer Notice provides efficient passenger/agent interaction via
Cross channel solution
Display and book offers in your preferred distribution application

5. 2 Key benefits for your business
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6. Benefits of Amadeus Offers 1/2
Increase productivity and revenues
Save time and money with an optimised demand management process, replacing time- consuming workarounds
Increase sales by proposing additional services based on stored trip proposals
Consolidate bookings (guaranteed) and offers (not guaranteed) for greater flexibility and improved efficiency
Manage traveller constraints and demands during the trip, proposing alternatives accessible at any time through your preferred channel
Optimise operations management
Tailor products to your customer’s needs by understanding what offers were turned into confirmed bookings.
Improve resource management and benefit from agents interoperability
Eliminate duplicate PNRs and fictitious bookings to reduce PNR cancellations and the risk of ADMs
Enhance your commercial relationship and negotiating power with providers using business intelligence from proposed and confirmed offers.

7. Benefits of Amadeus Offers 2/2
Enhance customer satisfaction and retention
A choice of communication channels provide your customers with a faster, more convenient travel experience
Prove your contractual obligations to propose several alternatives for a trip & accountability for corporate traveller
Demonstrate the value you deliver detailing realised savings using Amadeus Offers
Reinforce your brand and extend your potential market using the Offer Notice with customisable fields and automated content translation into 25 languages

8. Measurable Productivity Gains
Processes without Offers*
Processes with Offers
~40
seconds
Availability & fares search
~40
seconds
Availability & fares search
Offer Creation & Offer Notice (4 entries)
~20
seconds
~120
seconds
Formalisation of trip details & fare conditions. Itinerary document construction
~160 seconds/offer
~60 seconds/offer
TOTAL
GAIN = 100 seconds/offer**
= €0.60/offer***
Based on real measurements
** Gain for one offer creation for an agency with a formalized process. Additional gain for offer confirmation is not taken into account.
*** Reference average annual cost of Travel Agent is 35k€.

9. 3
Main features & workflow

10. Amadeus Offers: workflow
Traveller’s request is sent to the agent
Travellers can access Offers through CheckMyTrip, Amadeus e-Travel Management or by in an Offer Notice
Traveller reviews alternatives proposed, validates choice of offer1
Agent builds a proposal for the trip and saves the  offers (offer1, offer2)
Agent sends the trip proposal to the traveller
Agent/traveller refreshes and checks price of offer1 before confirmation
Agent/traveller confirms offer1 into a firm booking
Traveller makes a request for a trip
Create
Display
Verify
Confirm
Amadeus Selling Platform,
Amadeus Selling Platform Connect,
Amadeus e-Power Consolidator,
Amadeus e-Travel Management (air)
Amadeus Selling Platform,
Amadeus Selling Platform Connect,
Amadeus e-Power Consolidator, Amadeus e-Travel Management (air), CheckMyTrip (air)
Amadeus Selling Platform,
Amadeus Selling Platform Connect,
Amadeus e-Power Consolidator,
Amadeus e-Travel Management (air)

11. Amadeus Offers
Access Amadeus Offers from your preferred booking channel:
Amadeus e-Travel Management
Amadeus e-Power Consolidator
Amadeus Selling Platform Connect
Amadeus Selling Platform including All Fares Plus and Hotels Plus
Amadeus e-Travel Management
Amadeus Selling Platform - Enable agents to create offers from the All Fares Plus list of recommendations
Allow the travel agent to create hotel offers from Hotels Plus Multisource.
Command page (cryptic) 11 11

12. Amadeus Offers: CREATE
Offers are created using existing availability and pricing information, and are stored in a single PNR
Offers can be grouped together in a proposal
Amadeus e-Travel Management
Amadeus Selling Platform - Enable agents to create offers from the All Fares Plus list of recommendations
Allow the travel agent to create hotel offers from Hotels Plus Multisource.
Command page (cryptic)
Create up to 50 offers per PNR 12 12

13. Amadeus Offers: CREATE
Offers can be made for air, hotel and car bookings
Include Offers for light ticketing carriers
Create extended offers for externally sourced content
+ Light Ticketing

14. Amadeus Offers: DISPLAY
A customisable notification for customers containing:
Details of offers and proposals, including the price and flight/hotel/car information
Clear and concise summary of applicable fare rules
Any booked flight information
Automated translation of content available in 31 languages
Travellers can access air offers in Amadeus CheckMyTrip and Amadeus e-Travel Management 14 14

15. Amadeus Offers: VERIFY & CONFIRM
Once selected by the traveller, fares and availability are refreshed and re-priced to ensure the offer details have not changed
An offer can simply be converted into a confirmed booking in a single transaction, avoiding the need to perform the search flow again

16. Amadeus Offers: REPORTING
Stored travel data also enables the generation of reports for operational and business intelligence on pre-booking behaviours and trends.

17. 3
Pricing
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18. Pricing $£€¥ Pricing is on a transactional fee basis
Each created and end-transacted offer is considered a transaction
$£€¥

19. 4
Questions
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20. FAQ — Frequently asked questions 1/4
What information is contained in an offer?
Offers are created by travel agents and contain all the necessary information to enable a traveller to decide which trip proposal they want to accept before a firm booking is made.
An air offer can contain up to 12 air segments and a price record, showing the pricing options, fare conditions and amount.
A hotel offer contains rooms of the same type in a property, with dates, a price record for these rooms (including price indicators, ie. tax included, commission, guarantee) and all information available in the pricing details of the rate.

21. FAQ — Frequently asked questions 2/4
In what circumstances would a traveller receive an offer?
Offer creation covers a wide range of use cases happening before booking (and even after). Here are a few examples:
_ Leisure agent pushing promotions to traveller (with or without request from traveller)
_ Corporate agent pushing travel alternatives (with or without a booking to traveller)
_ Cross-sell, such as pushing hotel Offers when a flight is booked
_ Travel agent up-selling ("here is an Offer for a flight which is only a little bit more expensive, but much more comfortable")
_ Travel agent providing visibility on price range for a given trip.

22. FAQ — Frequently asked questions 3/4
Why are Offers not guaranteed?
Most airlines prohibit certain GDS booking practices that increase their GDS distribution costs or negatively impact their inventory control programmes. Carriers are actively debiting agencies for the following practices:
creating duplicate, fictitious or speculative bookings
churning reservations (repeatedly rebooking and cancelling segments)
use of billable passive segments
failure to cancel unused inventory
By keeping Offers from impacting airlines’ inventory systems in the pre- booking phase, Amadeus Offers protects travel agencies from putting themselves at risk from debit notes.

23. FAQ — Frequently asked questions 4/4
What training is needed to use Amadeus Offers?
Amadeus Offers has been designed to be as intuitive and user-friendly as possible, and is seamlessly integrated into existing booking processes, so extensive training is not needed.
Experience with pilots globally has shown that on average an agent takes 45 minutes to be functional on the product and an additional 45 minutes to become proficient.
The full FAQ document is available on request

24. For further information on Amadeus Offers, visit www. amadeus
For further information on Amadeus Offers, visit or contact your local Amadeus representative
Find out more
For further information on Amadeus Offers, visit or contact your local Amadeus representative
For more detailed functional information, contact our Product Management via

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