1. By: Scott Wilhelm and Desmond Manu
Compression Clothing
By: Scott Wilhelm and Desmond Manu

2. What is compression clothing?
Compression clothing is clothing that is skin tight and provides pressure and heat insulation to the extremity that it is worn on.
Is claimed to have health benefits during and after competition in regards to athletic performance, swelling, injury prevention, and overall health of the athlete

3. Why are consumers attracted?
Colorful and stylish
The way it fits on the body
The way it feels on the body
The way it looks on the body
Health benefits
Advertising
Famous athletes in sports

4. Effectiveness of marketing compression clothes
Effective because...

5. Impact of Allen Iverson
Basketball legend, played primarily for 76ers
Suffered bursitis in his shooting elbow
On January 21, 2001, Iverson came onto the court with a white arm sleeve on, or tube bandage.
Iverson’s trainer Lenny Currier suggested this method temporarily for something that would probably need surgery later on in his career.
Swelling and pain in the elbow had caused him to wear the sleeve

6. Associated injuries compression clothing may help
Bursitis
Increased muscle support and delayed fatigue
Improved circulation which aids in recovery
Prevents large build ups of lactic acid which aids in injury prevention
Reduced delayed muscle soreness

7. Claims Accurate? My personal baseball experience Track case study:
A research study done by the Journal of Sports Sciences evaluated track runners and how custom fit compression shorts affected performance; 10 male, 10 female
Compression shorts were used but also loose fitting shorts as a control group
The results showed that skin temperature increased at a faster rate during warm- ups, vertical jump height increased, increased flexion and extension torque was observed, and finally reduced impact forces by 27% compared to football pants
This all translates to evidence of reduction in injury.

8. Misconceptions about compression clothes
People think that compression clothing is only for injured people or people who are inactive
Placebo effect
Do I need compression clothing?
No research
Bad to wear too much

9. Cost of compression clothing
Under armor website:

10. RecommendeD? YES No evidence in adverse effects
Can’t hurt, so why not?

11. In Class examples
Chapter 14, pg 288 in class textbook, Levels of prevention
Primary, Secondary, and tertiary
Also, in class we talked about companies trying to scheme you into buying medication and other medical services. Trying compression clothing first may reduce the pain, symptoms, and effects of injuries involving injuries that can be used with compression clothing. Buying an arm sleeve or knee brace and be very effective and can save you time and money that medication and doctors visits can seem to have. Trying compression clothing can’t hurt you, and can potentially eliminate pain and further medical complications

12. Citations
Sofge, Erik. "The Compression Sportswear Craze." Men's Journal. N.p., n.d. Web. 15 Nov From:
Kang, Jay Caspian. "Object of Interest: The History of the Allen Iverson Sleeve." The New Yorker. N.p., 06 May Web. 15 Nov From: the-allen-iverson-sleeve
DOAN, B., Kwon, Y. H., NEWTON, R., Shim, J., Popper, E. V. A., ROGERS, R., ... & KRAEMER, W. (2003). Evaluation of a lower- body compression garment. Journal of sports sciences, 21(8), From:
"8 MYTHS ABOUT COMPRESSION WEAR – ANSWERED - Fitness." Fitness. N.p., 22 Apr Web. 15 Nov From:
"Do Compression Garments Prevent Injuries - SafetyRisk.net." SafetyRisk.net. N.p., 10 Oct Web. 16 Nov From: