1. Challenge & Approach
Name Surname
Phone number

2. Outline Sections 1 Strategy: Weekend vs. weekday sales at XXX
Business set-up:
XXX Ventures
XXX Investment projects
XXX
People and organization:
Adding value with integrity at XX for XXX
Operational improvement
XXX at XXX
Client outreach strategy
Xxx client avatar and personas

3. Strategy: Weekend vs. weekday sales at XXX
Section 1
Strategy: Weekend vs. weekday sales at XXX

4. Tools used to identify the root cause
Section 1 – Strategy: Weekend vs weekday sales at XXX
Strategy: Weekend vs weekday sales at XXX
How to increase sales on certain dates?
Situation
Significantly lower Revenue and Gross Profit in the weekends compared to weekdays.
Tools used to identify the root cause
Daily sales data covering 2 years history = Consistently low on weekends.
Daily unique visitors to XXX covering 2 years of history = Always low on the weekends
Sales and visitor figures of other e-commerce platforms = No material change in weekends
Our consumer behaviour = Negative sentiment on late delivery
Seasonal effects = None material factor
Solution
Mystery deal to attract traffic
We felt comfortable with our determination for the root cause of the problem and started putting deals in the weekend that can immediately be utilized in a day or two, such as; tickets. After an 8 week trial, we have realized that our weekend sales have gone up considerably (Over 50%) without affecting our weekday sales.
Consumers have developed a behaviour that XXX deals can’t be utilized in short term, due to high influx of mass customers contacting the merchant. Therefore, customer no longer buy items in the weekend knowing that they can’t use immediately.

5. Section 2
Business set-up

6. XXX Ventures New business venture: corporate development
Section 2 – Business set-up
XXX Ventures New business venture: corporate development
REVIEW
ASSESS
DESIGN
IMPLEMENT
Situation
XXX has significant excess cash flow that it generates from its e-commerce activities. Certain percentage from this excess cash flow is invested in various ventures that are locally identified and presented to the head-office for the approval of allocation of funds.
4-Phase Approach
Review = Inputs used; XXX’s sales data (Who doesn’t work with us?!), Feasibility Study, Market analysis, competitors,
Assess = Analysis; Financials, Revenue Model, Capex, Opex, Sensitivity.
Design = Business Plan; Resources & Capabilities required, Regulations, Ops flow charts, Responsibility Assignment Matrix (RACI).
Implement = Execute, Invest, Project-Close
After our detailed 4-phase approach to new ventures, we have decided that the most feasible investment opportunity is a Water Sports Business.
We have set-up the company and is fully operational with brand name XXX.

7. xxxxxxxxxxxxxxxxxxxxx Incubation, set-up, manage, hire, launch
Section 2 – Business set-up
xxxxxxxxxxxxxxxxxxxxx Incubation, set-up, manage, hire, launch
Situation
xxx is a dynamic and diversified Dubai-based holding company with an extensive investment portfolio of successful businesses and partnerships that operate across Europe, Gulf, and the United States.
Feasibility
Stage 1
Feasibility studies
Stage 2: Incubation
Competitor environment research
Stage 3: Set-up
Authority Approvals
Licensing
Legal documents
Stage 4: Team set-up/manage
Find right candidates
Hire
Set-up team
Manage team
Project launch

8. People and organization
Section 3
People and organization

9. Situation Approach Outcome
Section 3 – People and organization
Adding value with integrity How to approach certain issues? Deloitte and P&G engagement
Situation
Found a misclassification while working at XXX engagement at XXX as a senior auditor. XX is XXX’s most important and challenging client due to the size of the engagement. They were initially highly sceptical towards my seniority and audit knowledge.
Approach
Transparency & Integrity = I approached the situation with full transparency and conveyed the mistaken accounting log to our point of contact in the firm with backing data after gaining the approval from my manager at Deloitte.
Value Add= The result of the investigation was a mere USD500,000 increase in the annual net profit of the firm.
Outcome
I captured a major overstatement in the liabilities of XXX and adjusted the recording according to USGAAP. As a result, the company showed its appreciation by renewing our contract for another 2 years.

10. Operational improvement
Section 4
Operational improvement

11. XXX consulting engagement How to increase operational efficiency?
Section 4 – Operational improvement
XXX consulting engagement How to increase operational efficiency?
Situation
Business Process Re-engineering for XXX. The company is world’s first financial statement analysis web-application that automatically analyses financial statements on the cloud. They engaged XXX Consulting to advise on process improvement.
4-Phase Approach
Review = Inputs used; XXX process charts, resources, objective, trade-offs,
Assess = Analysis; time-spent on each step, approval gates, consideration of outsourcing, business objectives
Design = Re-structuring plan; Operations Map, Responsibility Assignment Matrix (RACI), Human Capital, organizational model (Matrix), Outsourcing.
Implement = Implemented e-structuring plan; lay-offs, matrix structure, freelance employees, outsourcing, recruitment, and orientation.
Outcome
Suggested lay-offs of software design team and marketing team.
Outsourced software maintenance team to Philippines.
Recruited part-time freelancers
Used the saved funds to invest in Search Engine Optimization, PR campaigns, and self-sufficient online-marketing (Google Adwords)