1. Predicting the Future

2. Who is ZipRecruiter…

3. Founded by a team of Internet startup veterans

4. Bootstrapped profitably for 4.5 years…
2010
2012
2014

5. $63MM Series A funding raised in Aug 2014

6. Applicant Tracking System 1-Click Job Distribution to over
For Employers… +
Applicant Tracking System
1-Click Job Distribution to over
60 job sites

7. ZipRecruiter Target Customer
5 million businesses with employees
Source: US Census Bureau

8. For job seekers… +
Job Alerts
Mobile App

9. 50k 2MM 3B ZipRecruiter in 2014 New Subscribers Jobs Posted
Job Alerts Sent

10. Not a job board, but we have a broad perspective

11. How we think the job space will evolve

12. The aggregation age is upon us

13. Are aggregators disrupting traditional job boards?

14. Yes

15. How are they disruptive?

16. All the jobs in one place is a REALLY good SEO strategy

17. Aggregators
6 million jobs
Everyone else
< 400k jobs

18. Is aggregation a defensible SEO strategy?
ZipRecruiter SEO visitors with addition of 1MM organic jobs
700k
138k
2014
May
Jun
Jul
Aug
Sep

19. The Big GUNS ARE COMING…

20. Substantial redistribution of organic traffic within 2 years
Prediction #1:
Substantial redistribution of organic traffic within 2 years
Everyone else
Everyone else

21. Does anyone have a defensible SEO strategy?

22. Glassdoor is in an intriguing position

23. High quantity of quality user generated content

24. Successfully creating a brand with jobseekers
“This job looks perfect,
you should…”
A. Indeed it
B. Craigslist it
C. Glassdoor it

25. Prediction #2:
Glassdoor will become one of the most valuable job companies in the world

26. If aggregation becomes common, where is the next big advantage?

27. The mobile age emerges

28. 37% 40% 45% 51% Mobile vs. Desktop Traffic Monster LinkedIn
ZipRecruiter
51%
Indeed

29. Prediction #3:
Mobile will be the dominant method of job seeking within 1.5 years

30. In the short term, Mobile will be a land grab…

31. Prediction #4:
But there will be an array of strong mobile experiences…and nobody will win the job market on platform alone

32. Mobile
SEO
So in the future what will separate the market leaders from the rest?

33. Two keys to success…

34. The ability to leverage BIG DATA
Key to Success #1:
The ability to leverage BIG DATA

35. The age of curation for job seekers

36. No longer about having ALL the jobs
No longer about having ALL the jobs. Now about highlighting the right jobs.

37. Machine learning
Machine learning

38. Prediction #5:
Big data will transform what job seekers expect from a job site

39. The age of promising specific results to employers

40. 2013
2014
2015+

41. 2013
2014
2015+
Unit Metric Buying

42. 2013
2014
2015+
Unit Metric Buying
Rules Engines

43. 2013
2014
2015+
Unit Metric Buying
Rules Engines
Predictive Analytics

44. historical performance of similar jobs by same employer
# of active job seekers in geography
# of job alert recipients within 25 miles
# of similar jobs employer is currently running
time of year
# of similar jobs in market from all employers
historical performance of similar jobs
sponsored budget behind the job
job title, length of description, spelling errors

45. Just like Google

46. Prediction #6:
Pay per candidate will be bigger than pay per click…faster than we think

47. Key to Success #2:
Marketing Prowess

48. The age of big marketing

49. Brand Identity = 2 sec recognition
00:02

50. Do Job Sites have brand identity…

51. What site is this…

52. What site is this…

53. What site is this…

54. What site is this…

55. Aggregators have been selling through call centers

56. Now we see them making investment in brand

57. Which is smart

58. Monster has been doing this all along

59. With evident results

60. Name recognition is the battle

61. Whatever is built will be copied

62. Product innovation isn’t enough…

63. The winners will have broad marketing reach
2,100 locations
The winners will have broad marketing reach

64. $30B
Per year spent on talent acquisition in the US
Source: Blackstone

65. $34.3MM $1.2B $91.5MM $18MM $117MM $63MM $15.5MM $52MM $30.5MM
Investment is flooding the space…
$34.3MM
$1.2B
$91.5MM
$18MM
$117MM
$63MM
$15.5MM
$52MM
$30.5MM

66. Prediction #7:
Offline marketing spend will explode in the next 3 years

67. Who will win big?

68. Ability to aggregate all the jobs
Strong mobile experience
Ability to mine Big Data
The cash to spend BIG on marketing
Brandable differentiation

69. The Contenders:
Indeed
LinkedIn
Careerbuilder
Dice
Monster
SimplyHired
Glassdoor
Jobs2Careers
Beyond
TopUSAjobs
Juju
Ebay Classifieds
craigslist
Snagajob
LinkUp
Eharmony
TheLadders
CareerBliss
Hired
Jobr
Switch
JobRapido
ShiftGig
Workpop

70. ZipRecruiter’s pick for future champ?

71. All of you