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Online Apparel Review Site
Kaleidoscope Online Apparel Review Site
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Fit is an important concern to our customers when shopping online
Reviews on retail sites are misleading and often written by people given free products Cost of shipping and returns is expensive when unhappy with purchase The Problem
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The Solution A Web platform that allows users to post visual reviews of purchases SAVE MONEY on returns SHARE PASSION FOR FASHION RESEARCH PRODUCTS BEFORE PURCHASE
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Product TO fashion forward millennial women, Kaleidescope
IS THE service amongst digital fashion sites THAT solves the need for online clothing fit + value BECAUSE it's a community driven platform for unbiased reviews through real photos and videos that connects people of similar shapes, sizes, + style. Product
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Market Validation 66%
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Market Research 73% of people read reviews on a desktop versus 38% on mobile internet 24% of people read reviews through the use of an app platform According to new Ipsos MediaCT research, millennials are spending 30% of their media time (5 hours/day) engaged with user-generated content. 90% of people trust recommendations from people they know, per Oestlien. But people struggle to recall where, when and who offered a particular recommendation online.
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Competition
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Competitive Advantages
Limited Brand Curation vs. Unlimited Brand Curation Unbiased vs. Biased To Inform vs. To Sell Core value vs. value add
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Business Model Sell data on customers We partner with retailers so customers can buy items they like online and take 10% comission Use customer preferences to create subscription boxes with partner retailers
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Financials Kaleidoscope is seeking 200k in investor equity.
Initial equity $200,000.00 total profit $310,000.00 equity multiple 2.55 Initial Equity 2017 2018 2019 2020 2021 Revenue $30,000.00 $50,000.00 $100,000.00 $225,000.00 $350,000.00 Expense $ - $110,000.00 $75,000.00 Net Profit -$80,000.00 -$60,000.00 $25,000.00 $150,000.00 $275,000.00 Kaleidoscope is seeking 200k in investor equity. Investors can expect a 2.55 equity multiple on their investment.
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Testimonials
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Evidence Can Be Found From Customers:
Dear Kaleidoscope, I am not normally a girl who likes to buy clothing online. I don’t like that I don’t know how clothing will look on my unique body shape, so I normally just purchase instore. Thanks to you your visual reviews from girls like me, I am able to feel confident that I am purchasing something that will work for me. :) -Eliza Kaleidoscope, My most common method of online of online shopping is to order large amounts of clothing in multiple sizes, to try on the clothing, and then to send whatever doesn’t fit properly back. Kaleidoscope helped me save time and energy. After using the review site before making my purchases, I didn’t have to send anything back!! -Stephanie
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