1. Pure Competition
Chapter 8

2. Characteristics of Pure Competition
1. Many sellers in large markets – farm commodities 2. Standardized Product consumers are indifferent about who produced the product 3. Price Takers – firms have no control of price 4. Free Entry and Exit – no significant barriers prevent firms from entering or exiting the market

3. Demand for a Purely Competitive Seller
Perfectly Elastic Demand (for the individual firm) The firm can not get a higher price by restricting output. The influence of one firm on total supply and market price are negligible. Graph

4. Average, Total, and Marginal Revenue
AR (per unit revenue) = price TR = P x Q or AR x Q MR = change in TR that results from selling one more unit of output. Because price is constant in perfect comp., MR is constant MR=P=AR

5. Profit Maximization in the Short Run
The purely competitive firm can maximize profit only by adjusting output. It has no control of price Economic Profit = TR-TC Graph

6. Marginal Revenue – Marginal Cost Approach
Any unit whose MR exceeds its MC should be produced MR=MC rule: In the short run the firm will maximize profit by producing that output where MR=MC. This rule applies to all firms. Because P=MR in pure competition we can restate the rule as P=MC Graph:

7. Loss Minimimzation
The firm will produce at a loss when the firm’s total loss is less than total fixed costs. Wherever price (MR) exceeds AVC the firm can pay their variable costs and at least part of their fixed costs. Graph

8. Shutdown
If AVC is greater than price at all levels of output the firm should not produce. Graph

9. Marginal Cost and Short Run Supply
Short Run Supply Curve – the portion of the MC curve lying above its AVC Supply Curve Shifts – Changes in prices of variable inputs or technology cause MC to change and shift. Graph

10. Industry vs Firm
The Industry demand curve is down sloping while the firm demand curve is perfectly elastic The firm “takes” the market price determined from the industry graph Graph

11. Long Run Equilibrium
After long run adjustments are complete, product price will be exactly equal to, and production will occur at, each firm’s minimum ATC The entry of new firms into an industry eliminates profit while the exit of firms eliminates loss Graph

12. Pure Competition and Efficiency
A purely competitive market in long run equilibrium is economically efficient Two characteristics required to be economically efficient Productive Efficiency: P = min ATC Allocative Efficiency: P=MC P reflects the marginal benefit of a good while MC reflects an opportunity cost. P > MC = underallocation of resources to that good P < MC = overallocation of resources to that good P=MC = efficient allocation – this is what consumers want The “invisible hand” keeps the economy working eficiently