1. 12/29/2017 5:08 AM
AP12
Ro Kolakowski
Company Partner
6th Street Consulting
MPN partner since 2006
SharePoint
How Infrastructure Partners can optimize SQL Server for Private Cloud environment
Ramnik Gulati, Darmadi Komo
Senior Product Manager
Microsoft Corporation
Lisa Slim
Microsoft Alliance Business Manager
Hewlett-Packard
MPN partner since 1989
HP Enterprise Business
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Cloud Computing and Private Cloud
Optimize SQL Server for Private Cloud Solution Overview
Microsoft Offerings in SQL Server for Private Cloud
Potential Project Scenarios
Benefits for partners
Q&A

3. Cloud Computing and Private Cloud

4. Private Cloud is happening …
70% customers are doing/planning private cloud1
Half of federal agencies will be in the cloud within 12 months2
Adoption of virtualization and cloud computing to increase dramatically in the next 12 months3
Self-services are catching up with virtualization quickly4
Potential service revenue5: US$3B - US$9B 5
Overall Data Platform Market (IDC)
$32,000
Tier 2 Data Platform Market (IDC)
$14,000
% customers planning Private Cloud (Forrester)
50%
Software potential
$7,000
Services to Software Ratio (MS Partner Survey & Cascade Research)
2X (low end)
5X (hi end)
Services potential
$35,000
SQL Server opportunity (IDC)
26%
Potential Services Revenue
$3,640
$9,100
1 AFCOM 2011 study
2 Information Week 2011 survey
3 Worldwide Executive Council 2011 survey on 100 CIOs
4 CompTIA 2011 cloud computing survey
*All numbers in millions

5. Optimize SQL Server for Private Cloud
Resource Pooling
CONSOLIDATE databases
Elasticity
Scale resources efficiently
Self Service Deploy resources on demand
Control & Customize Drive standardization and compliance
BENEFITS
Reduce capital expenses
- Standardize and consolidate
Reduce operational expenses
- Improve hardware utilization
- Manage IT infrastructure efficiently
Green IT
- Reduce space and power needs
BENEFITS
Greater agility
- Handle peak load scenarios faster
Dynamic infrastructure
- Scale to efficiently meet demand
BENEFITS
Faster time to market
- Automation without compromising control
Reduce administration overhead
Business units can request resources on demand
BENEFITS
Enforce and standardize based on policies
Measure service
- Meter resource usage and charge back to business units
Customize for your business needs
Call to Action Learn more at
SQLServerPrivateCloud
CONSOLIDATE
STEPS
SCALE
STEPS
DEPLOY
STEPS
DRIVE
STEPS
Discover database sprawl and capacity planning
Consolidation options
Physical to Virtual Migration
Virtualize and manage instances
Setup clustering for fast recovery
Upgrade host with minimum downtime
Increase virtual machine density
Load balance virtual machines
Create virtual machine templates
Build automation
Measure usage
Assign cost for each virtual machine template
Usage reporting
Charge back reporting
Manage private cloud
MANAGE THROUGH A SINGLE PANE OF GLASS
For additional information go to
Follow us on
Follow us on
Follow us on
2011 Microsoft Corporation. All rights reserved.

6. Available Offers COMING SOON OFFER KEY POINTS Self-Build
Reference Architecture
Appliance
COMING SOON
“Hyper-V Fast Track Deployment Guide” and SQL Server Private Cloud Optimization guide.
OFFER
“HP Database Consolidation Solution architecture guidance”
“Microsoft and HP database consolidation appliance” optimized to deliver Private Cloud benefits
Highest level of flexibility
Reuse existing hardware
Longest Time to Solution - requires in-house expertise, time and investment to design test and build
Software and hardware built and deployed on site
Some flexibility in components utilized
Faster Time to Solution than Self-Build
Tested Solution: HP specific guidance, tested by Microsoft and HP and supported by HP
Proven performance & scalability
Software installed and tested at factory
Unique Appliance Features:
- Seamless scale 1/2 rack to multi-racks
- Load Balancing based on IO
- Optimization tools for Private Cloud
- Unified Health Monitoring
- Firmware, drivers, appliance utilities
Single point of support
“White Glove” delivery, configuration and support service
KEY POINTS
Call to Action Learn more at
2011 Microsoft Corporation. All rights reserved.

7. DBC Appliance – Performance @ Scale
Half Rack
Full Rack
Multi-Rack
Pod
100 VMs*
200 VMs*
200 VMs per rack*
2000 VMs*
Half Rack
Full Rack
Multi-Rack
Pod
A best of breed solution from the two world leaders in database infrastructure
DBC Appliance (200 VMs)
GREEN IT
200 Servers (in racks)
*Based on typical database workloads and hardware running for 1 year

8. Private Cloud Benefits
Today,
Before Consolidation
SQL Server for Private Cloud (with the DB Consolidation Appliance)
Tomorrow,
After Consolidation
Deeper & wider customer engagement
Database sprawl
Large physical footprint
Under utilization of Compute, Network, Storage
Limited control, governance, and agility
Highly consolidated databases
Elastic compute network and storage
Self service capabilities
Drive database standardization and compliance

9. Potential Project Scenarios
Database Migration
Consolidation & Elasticity to lower Capex & Opex
Database Skills
Project Name
Mainframe & Legacy Modernization
App Dev. Skills
Infrastructure Skills
Virtualization / Consolidation
Increase Availability
Handling Peak Scenarios

10. Potential Project Scenarios
Create Database VM Templates
Self-Service & Control to make IT strategic
Database Skills
Project Name
Self-Service Enhancements
App Dev. Skills
Infrastructure Skills
Granular Tracking
Chargeback Enhancements
Reporting Enhancements

11. Potential Customer Offers
System Integrator:
Architecture Design Session (ADS)
Deployment Services
Support Services
ISV:
Enhancements of SQL Server for Private Cloud stack
Integration with existing systems
PARTNER INCENTIVES – SIP & DPS Programs

12. New Programs Enable More Opportunity
Solution Incentives Program
Rewards partners for practices supporting specific Microsoft solutions
Solution Incentive Payout Rates
10%
20%
SQL Server Premium
(Enterprise & Datacenter)
SQL Server Standard
(Standard & Workgroup)
Minimum deal size: $25K, maximum payout cap: $50K, ISV Royalty revenue not eligible
SQL Server “Denali” solutions get 3% extra in payout
SA customer earn points
Customer redeems points for DPS
Partners deliver service
Microsoft pays partners $$
Deployment Planning Services
Provides Microsoft-sponsored consulting engagements to Software Assurance customers
SQL Server DPS Engagements
Upgrading to SQL Server 2008 R2
Deploying SQL Server Business Intelligence
Migrating to SQL Server from Oracle
Attend Session AP08 To Learn More

13. Summary Database Consolidation is an Opportunity!
Embrace it – start to build practices
Sell it - Optimize SQL Server for Private Cloud end to end solution framework is your sales pitch
Deploy it – Maximize revenue with Microsoft incentive programs

14. Key Resources Plan Enable Create Demand Sell Deploy
Start your journey to a Data Platform and BI practice
Strengthen your expertise
Build interest for your Data Platform and BI solutions
Take advantage of these sales tools to help you close sales faster and increase business
Help your customers implement Server & Cloud Solutions
Go to partner.microsoft.com and find out about the BI practice accelerator
Engage with your Partner Account Manager (PAM) to access the Partner Solution Plan (PSP) Activation Kit and begin building the sales, readiness, and marketing plan for your:
Data Warehousing practice
BI practice
Data Platform practice
Engage with your Partner Account Manager (PAM) to access the METRO program and plan your business in the newest technologies ahead of your competition
Stay one step ahead of the competition by becoming a BI or Data Platform Sales Specialist
Utilize our in-depth BI courseware to get your team ready to:
Deploy data warehousing solutions
Enable Self Service BI
Modernize your customers mission critical environments
Become a gold partner in Data Platform or BI
Increase your consulting and implementation revenue opportunities with the Application Platform Optimization QuickStarts
Advertise your BI and Data Platform solutions to customers in Pinpoint, Microsoft’s online business marketplace
Use the Partner Economic Model to find out how you can grow your business by extending BI to more users or developing custom solutions on top of our platform
Engage with your Partner Account Manager (PAM) to be a pioneer and sell one of the first solutions with Microsoft SQL Server Code Denali by taking advantage of the RDP program
Visit our Technical Communities and Blogs on TechNet to stay up to date with the latest information and get online technical support

15. Call-to-Action Plan Enable Create Demand Sell Deploy
Download the latest version SQL Server Now, go to and find the latest versions and CTPs available
Enable
Find training opportunities and build your practice and solutions for SQL Server Denali on Microsoft Partner Network (MPN)
Create Demand
Build interest for your Data Platform and BI solutions
Sell
Enroll on SQL Solution Incentive Services program today
Deploy
Reduce customer acquisition costs & develop new business opportunities by becoming a SQL Server Deployment Planning Services (DPS) provider

16. 12/29/2017 5:08 AM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. 12/29/2017 5:08 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.