1. Advanced Data governance – labels (data classification)
Rishabh Y Mathur
PFE - Microsoft

2. Overview of labels
- New data classification feature in Security and Compliance center
- Currently rolling out
- Enable people in your organization to apply labels manually or apply labels to content automatically
Scenario examples
Tax forms that need to be retained for a minimum period of time.
Press materials that need to be permanently deleted when they reach a certain age.
Competitive research that needs to be both retained and then permanently deleted.
Work visas that must be marked as a record so that they can’t be edited or deleted.

3. Creation
You create and manage labels on the Labels page in the Office 365 Security & Compliance Center.

4. How labels work with label policies

5. How long it takes for labels to take effect

6. Label policies and locations

7. Labels enforce retention
Labels can enforce exactly the same retention actions that a retention policy can

8. Published labels appearance
If your label will be assigned to content by end users, you can publish it to:
Outlook on the web
Outlook 2010 and later
OneDrive
SharePoint
Office 365 groups (both the group site and group mailbox in Outlook on the web)

9. Applying a label automatically based on conditions
Auto-apply labels to content with specific types of
sensitive information

10. Applying a default label to all content in a SharePoint library

11. Using labels for records management
When an item is labeled as a record, four things happen:
The item can’t be permanently deleted.
The item can’t be edited.
The label can’t be changed.
The label can’t be removed.

12. Use labels instead of these features
There are several other features that have previously been used to classify content or manage records in Office 365. These are listed below. These features will continue to work side by side with labels created in the Security & Compliance Center. But moving forward, for data governance, we recommend that you use labels instead of these features.
Exchange Online
Retention tags and retention policies, also known as messaging records management (MRM) (Deletion only)
SharePoint Online and OneDrive for Business
In place records management (Retention)
Records Center (Retention)
Information management policies (Deletion only)