1. Presentation by: Rebecca Chambers WebDuck Designs

2. Objectives
Understand Google Search
Learn the Basics of Google Rankings & What that means for your business

3. Search starts with the Web, made up of over 600 TRILLION Pages & Growing

4. Google navigates the web by CRAWLING

5. Pages are sorted by their content and other factors

6. All of that is tracked in THE INDEX

7. Google writes PROGRAMS & FORMULAS to deliver the best possible results

8. ALGORITHMS work by looking for clues to better understand what you mean

9. Based on all those clues they pull the relevant documents from THE INDEX

10. Results are RANKED using over 200 FACTORS

11. SITE PAGE & QUALITY

12. FRESHNESS

13. SAFESEARCH

14. USER CONTENT

15. Behind your simple page of results is a complex system, carefully crafted and tested, to support more than 100 BILLION searches each month

16. RESULTS can take a variety of forms

17. WHAT GOOGLE KNOWS Your searches and browsing history are saved to your Google Account if Web & App Activity is turned on.

18. When Web & App Activity is on, you may get better search results and recommendations across Google services.

19. When Web & App Activity is on, Google saves information like:
Searches
Your Connection
Ads
Your IP
Results

20. What this means for your BUSINESS

21. Where do you rank. Why does it matter
Where do you rank? Why does it matter? 97% of consumers use the web to find local goods & services

22. How it Works On site – updates to your website (aka SEO)
Off site – work that is done outside of the website (aka Online Marketing)

23. Search Engine Optimization (SEO)
SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

24. SEO No one can EVER guarantee placement Content is key Use keywords
Meta Tags, Alternate Text, Link Titles
Navigation
Sitemap
Be engaging
Blog

25. Responsive
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

27. Offsite – Online Marketing
Online marketing is any tool, strategy or method of getting the company name out to the public.

28. Online Marketing
Links
Social Media
Map Listings
Blogging

29. FOLLOW THRU

30. TOOLS
Google Analytics
Google Search Console
Other Tools

31. WHAT IS YOUR COMPETION DOING?

32. QUESTIONS / COMMENTS