1. Talent acquisition in the digital frontier
April 17th , 2016
Presented by
Michael Hennessy Founder, CEO SmashFly

2. Agenda Introduction to SmashFly & recruitment marketing platforms
The accelerating digitization of the US economy
TA digitization and the emergence of the liquid workforce
SmashFly’s plans to thrive in a hyper-competitive digitized world

3. Introduction to SmashFly
& the emergence of Recruitment Marketing Platforms

4. SmashFly Overview Founded in 2007
Marketing automation software for the modern recruitment organization
Raised $9M A round in 2014, $22M B round in December 2015
Focused on the Fortune 1000
110 Employees based in Concord, MA
Over 100 companies using our RMP
“Recruitment Marketing” : A new discipline within TA

5. Consumerization of the candidate experience
& the emergence of Recruitment Marketing Platforms

6. The Universe Has Changed
Candidates Expect:
Social Engagement
Relevant Content
Transparent Culture
Mobile Search
Mobile Apply
Fast Feedback
The Universe Has Changed
Candidates are like consumers.

7. The Universe Has Changed
I’m sure you’re seeing this too. Today’s candidates are well-informed about who you are and what you represent as an employer long before they’re ready to talk with one of PWC’s recruiters or apply for a job. They’re following you on LinkedIn and Twitter, reading reviews of your managers on Glassdoor and checking out your latest blog postings and YouTube videos. Actually research shows the decision to take their career to your organization can involve as many as 12 touch points with your employer brand and content.
Candidates are well-informed.

8. The Universe Has Changed
HEALTHCARE
TECHNICAL SUPPORT
London
FINANCIAL
Silicon Valley
New York
BIOTECH
Boston
RETAIL
Tokyo
The Universe Has Changed
Not only do they search for jobs differently, candidates have more choices than ever before. It’s true for financial services but it’s a universal challenge – organizations are competing for the same skilled talent and not just locally but nationally and even globally in many cases.
Before I continue, let me pause and check in – are these changes in talent acquisition what you’re seeing as well?
Candidates have choices.

9. © 2015 SmashFly Technologies, Inc.
What Are You Missing?
Leads
CRM
Social
Career Site
Employer Brand
Referrals
Mobile
Job Distribution
SEO
Applicants
ATS
Employees
HRIS
HRIS for employees
ATS for applicants
At the front-end of the TA process, what is the system to manage leads before they become applicants?
Mike recognized there was a problem and set out to solve this when he founded SmashFly in Mike was the Chief Architect at BrassRing. He understood that the ATS was great for compliance but it didn’t do a good job at candidate attraction.
Talent acquisition universe has changed
Candidates acting like consumers as they search for prospective employer brands and jobs
Disparate systems causing talent acquisition strategy to be disjointed
What did we get?
It’s costing more and taking longer to hire – TA budgets increasing to deal with the challenges
You’ve got all these social channels, but how do you measure the true influence of social and mobile?
Content is important to keeping candidates engaged, but how do you automate nurturing?
How do you create a personalized candidate experience to get the right message to the right candidate at the right time?
What happens with the lost silver medalists? How do you keep them warm for the next job opportunity?
How do you control your employer brand in both design and message across all your recruiting channels?
And how do you capture leads before they drop off during the apply process?
© 2015 SmashFly Technologies, Inc.

10. What Are You Missing? ATS HRIS RECRUITMENT MARKETING PLATFORM Leads
Applicants
Employees
HRIS
ATS
SmashFly solves this by unifying the front-end of talent acquisition by providing a Recruitment Marketing Platform – it’s one holistic management system for everything you do to attract, engage and nurture candidates BEFORE they apply and go into your ATS.
The result is:
More qualified candidates
Optimized TA spending
Ability to predictably fill the talent needs of the business
© 2015 SmashFly Technologies, Inc.

11. SmashFly Total Recruitment Marketing Platform
Any Candidate Persona
Private Cloud
Leads
FIND
Experienced
Executive
Hourly
Military
Diversity
Campus
Internal
All Channels & Tactics
Employer Branding
Job Marketing
Sourcing
Social
SEO & PPC
Events
ATTRACT
TRACK
COMPLETE STRATEGY
COMPLETE VISIBILITY
ENGAGE
Career Site
Landing Pages
Mobile
Referrals
MEASURE
Job Alerts
& SMS
Content
Resume Mining
Applicant Retargeting
NURTURE
ANALYZE
Calls to Action
CONVERT
PREDICT
Any ATS
APPLY
Applicants
This shows what we’re building here at SmashFly.
A platform dedicated to Recruitment Marketing – everything at the top end of your talent acquisition funnel
Delivered as software as a service from the secure SmashFly private cloud
One holistic management system from which you execute your entire RM strategy (attract, engage, nurture and convert)
Any candidate persona
All channels and tactics (from employer branding to content marketing to career sites)
Deep integration with Any ATS
Which enables complete visibility end-to-end from initial source all the way to hire
To provide the most trusted recruiting analytics available
Our product development strategy is to continue to add breadth and depth:
SmashFly 15 user experience – new features that make RM EVEN easier, personalized, branded and measureable
Future:
Adding Internal Mobility
Adding deeper functionality on Event Management
Source to Hire
HIRE
Employees

12. The Accelerating Digitization of the US Economy

13. The Digital frontier

14. The Digital frontier

15. The Digital frontier

16. The Digital frontier

17. The “Haves” and “Have Mores”

18. Digitization in Labor increased 8x

19. High Digitization = High Market share
150 large companies surveyed over 18 practices related to digital strategy, capabilities, and culture

20. The “Haves” and “Have Mores”
3 key areas predicated to add 2.2 Trillion to US Economy
IOT (Internet of Things)
Big Data Analytics
Online Talent Pools

21. New automation leads to jobs Displacement

22. Talent Acquisition Digitization
New automation and the liquid workforce

23. Online Talent Platforms
Job & Candidate Platforms:
Online Job Marketplaces:
Digital training platforms:
Employment Review:

24. Accelerating Digitization in TA
Digital Interviews & training:
Online reference checks:
Recruitment Marketing platforms:
People Analytics:

25. Online Talent Platforms

26. Digital workforce

27. Transforming the workforce

28. Thriving in a Digitized world
How SmashFly looks to thrive in this digital world

29. Expand Digital assets & Usage
Look at how we can digitize every aspect of our business
Making data available for cross platform consumption
Continually look at experimenting and adapting processes for increased efficiency.

30. Empowering the Workforce
Recognize the highly connected employees
Focus on creating a compelling culture
Leverage technology & processes to keep employees engaged, always learning and effective

31. Expanding our Solution
Digitize every aspect of the candidate journey
Expose data through Open API’s
Leverage partner and online talent platform data
Build “Technology stacks” to deliver results, not just integrations
Expand solution to general Workforce marketing & engagement platform
Combine / Integrate disparate digitized data into dashboard that deliver actionable data

32. Massive challenges & opportunities
Digitization involves continuously experimenting and adapting, whether the focus is on back-office processes, the customer experience, or the introduction of new products and services.
For TA vendors, It takes investment, agility, and relentless focus to stay ahead in this hypercompetitive new world, but there are outsized opportunities for the organizations and individuals that can establish themselves as digital leaders