1. Elsevier Operative Techniques - Netter Process Flow
The process flow for adding titles to Elsevier Op Tech and Netter series on Impelsys iPlatform

2. Impelsys
Impelsys is focused on delivering electronic publishing and technology solutions to the global publishing market. Impelsys helps its clients manage technology and electronic content delivery in a cost effective and resource efficient manner. This is done by leveraging global locations and publishing technology experts, as well as by using Impelsys’ software products that help in delivering electronic content into multiple electronic mediums.

3. ELSEVIER
As the world’s leading publisher of science and health information, Elsevier serves more than 30 million scientists, students, and health and information professionals worldwide.

4. Business Challenge
Elsevier publishes their book series – Operative Techniques - a practical and authoritative series that covers key procedures in orthopedic surgery in both atlas and on line video formats.
Netter Reference -Quick access to expert medical thinking on common diseases/conditions, diagnostics, treatments and protocols through exquisite illustrations by master medical illustrator Frank H. Netter, MD and others carrying on in the Netter tradition
In addition to the print books, Elsevier wanted to publish on line feature-rich sites dedicated to each title on these series, with regular updates.

5. Technology Solution Impelsys iPlatform for Books
Publishing industry is evolving every day and there is an increased demand for serving online content to the customers through several channels. One of the most demanded option is the online access of a printed book – this is usually fulfilled by creating a companion website where the book contents are loaded. Customers purchasing the books get access (free or paid) to the companion sites.
Impelsys iPlatform provides a standard and proven technological solution to host the content quickly and consistently by automating several processes required to make the content available online. iPlatform also provides a feature-rich customer interface. Access to this online content can be provided to the user as a supplement to the book or can be sold independently.

6. Standard iPlatform Features
Impelsys iPlatform team worked with the Elsevier team to understand and analyze the requirements and provide the best options to meet the requirements. The end result is the site that leverages the rich set of features available with Impelsys iPlatform solution to offer an excellent on-line experience to the users of the site

7. Standard iPlatform Features
From the Elsevier’s perspective, the important objectives were met using the following features of iPlatform:
Site branding for Operative Techniques & Netter series
A single site for all books in the series
Unique branding (look-and-feel) for each title
User access control – based on PIN supplied with the books sold
Licensed access
Administration and Reporting
DEEP feeds
NLM Compliant XML content (a service provided by Impelsys)
Individual and Institutional users (optional feature)

8. Standard iPlatform Features
From the user’s perspective, the site offers these features:
Individual book shelf for each user based on subscription
Collapsible Table of Contents
Full text display of the content with Images and Video links
Basic and Advance Search
Media library including images videos
Personalization features
Bookmark Content
Add Notes
Saved Searches
a friend
Export sections to PDA format
Patient Teaching Guides
PIN based and Licensed access to titles

9. Process Flow Process for adding new titles to OpTech & Netter series:
Elsevier communicates the delivery plan of the new title
Elsevier uploads the contents to shared FTP location
Impelsys downloads & analyzes the content
Impelsys comes up with queries & clarifications
Elsevier clarifies the queries from Impelsys
Impelsys estimates the custom efforts
Impelsys plans the schedule for the beta and the go live
SOW is prepared and sent to Elsevier for approval
Once the SOW is approved Impelsys starts the processing of content
Beta version is provided for Elsevier's review
Impelsys fixes issues on beta and Elsevier confirms the title
Title is made live

10. Process Flow Internal Process at Impelsys:
Impelsys generates the unique PINs for the title for Elsevier
Elsevier publishes the hard copy with one PIN printed on each
Impelsys loads the same PINs to the portal database
Impelsys converts the input content to NLM standard XML
The XML is then converted & uploaded to the portal as HTML files using iPlatform NLM parser
The HTML files are styled as in the PDF
The Impelsys QC verifies the HTML files against the PDF
The required content fixes are done for the beta release
Elsevier beta proofing notes are fixed and final beta is uploaded
Elsevier approved beta is then moved to the live site
Search is updated and the PINs are loaded to the portal

11. Process Flow Conclusion:
There will be additional effort for making any custom changes specific for a title.
For technical support and status reporting please for OpTech series and Netter series.