1. Counselor to coach: Adding coaching to your professional repertoire
Laurie Hubbs, LPC, NCC, BCC

2. What is coaching?
‘a result-oriented, systematic process in which the coach facilitates the enhancement of life experience and goal-attainment in the personal and/or professional lives of normal, non- clinical clients.’ Grant, 2003, p.253

3. Historically
Coaching has it’s roots in many disciplines: philosophy, sociology, anthropology, sports, communication science and even natural sciences (Brock, 2008).
Most of the articles on coaching in peer reviewed journals have been in the areas of sports psychology e.g. Gallway 1974; Whitmore, 1992), clinical psychology (Berg & Szabo 2005; DeShazer, 1988), positive psychology (Seligman and Csikszentmihalyi, 2000) and coaching psychology (Passmore, 2010).

4. According to this definition can be
Applied to a multitude of coaching domains (personal coaching, leadership coaching, executive coaching, etc.) and coaches (executive, wellness, career, relationship, etc.)
Emphasizes the self-directedness of the coaching process
Recognizes coaching as a systematic process vs. a ‘good conversation’ (Leonard-Cross, 2010).

5. What does coaching do?
Helps clients build coping mechanisms and resilience (Grant, Curtayne, & Burton, 2009).
Increase mindfulness skills (Spence, Cavahagh, & Grant, 2008).
Enhance self-enhancing attributions (Moen & Skaalvik, 2009)
Develop better work/career attitudes leading to increased performance (Bozer & Sarrors, 2012; Judge, Thoresen, Bono, & Patton, 2001; Organ & Ryan, 1995).
Heightens goal attainment expectancy (Evers, Brouwers, and Tomic, 2006; Moen & Skaalvik, 2009).
Increases Goal progression and commitment (Green, Oades, & Grant, 2006).
Expands self regulation skills and abilities (Locke & Latham, 2002).

6. The overall goal of coaching?
Optimize functioning

7. Counseling & Coaching
Differences and similarities are a topic of debate (Bono et al. 2009, Brunning, 2006, Hart, Blattner & Leipsic 2001).
Grant’s (2003) definition distinguishes coaching from therapy by its focus on a non-clinical population.

8. Types of Coaches Personal/Life Wellness Career Relationship
Image Fitness
Executive/Leadership Speaking
Business Writing
Spiritual Dissertation

9. Counseling vs Coaching
Counseling: Insight oriented helping
Decreasing pain
Increasing skills or coping abilities
Coaching: Action oriented helping
Breaking goals into doable chunks
Increasing skills

10. Clients come to coaching when they:
Want to set goals or move forward on goals
Want to take action
Want accountability
Seek personal growth
Need clarity

11. How does coaching work? Driven by client goals
Supported by coaches belief, certainty, & knowledge
Clarification, questions, & strategy building
Partnering
Accountability

12. Coaching Credentials
International Coach Federation
Three levels of coach certification
NBCC (CCE)
Board Certified Coach
Specialty Designations

13. Board Certified Coach Credential NBCC/CCE
Master’s Degree in Counseling
30 Hours of Coach Specific Training covering 6 competency areas
30 Hours of Coaching Experience
Pass Exam

14. BCC Specialty Designations
Executive/Corporate/Business and Leadership Coach
Health and Wellness Coach
Career Coach
Personal/Life Coach

15. Coach Training Programs
Many, many coach training programs available
Institute for Life Coach Training

16. Counselors make Amazing Coaches
Skills
Knowledge
Compassion
Desire to make the world a better place

17. References
Berg, I. K., & Szabo, P. (2005). Brief coaching for lasting solutions. New York, NY:W. W. Norton & Company, Inc.
Bozer, G., & Sarros, J. C. (2012). Examining the effectiveness of executive coaching on coaches’ performance in the Israeli context. International Journal of Evidence Based Coaching and Mentoring, 10, 14–32.
Brock, V. G. (2008). Grounded theory of the roots and emergence of coaching (Unpublished Doctoral dissertation). International University of Professional Studies. Retrieved from uploads/2011/10/dissertation.pdf
De Shazer, S. (1988). Clues: Investigating solutions in brief therapy. New York, NY:W.W. Norton & Company Inc.
Evers, W. J., Brouwers, A., & Tomic, W. (2006). A quasi- experimental study on management coaching effectiveness. Consulting Psychology Journal: Practice and Research, 58, 174– 182.
Gallwey, T. W. (1974). The inner game of tennis (1st ed.). New York, NY: Random House.

18. References continued
Grant, A. M. (2003). The impact of life coaching on goal- attainment, metacognition and mental health. Social Behavior and Personality, 31, 253–264.
Grant, A. M., Curtayne, L., & Burton, G. (2009). Executive coaching enhances goal attainment, resilience and work- place well-being: A randomized controlled study. The Journal of Positive Psychology, 4, 396–407.
Green, L. S., Oades, L. G., & Grant, A. M. (2006). Cognitive-behavioral solution focused life coaching: Enhancing goal striving, well-being and hope. Journal of Positive Psychology, 1, 142–149.
Judge, T. A., Thoresen, C. J., Bono, J. E., & Patton, G. K. (2001). The job satisfaction job performance relationship: A qualitative and quantitative review. Psychological Bulletin, 127, 376–407.
Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57, 705–717.

19. References Continued
Moen, F., & Skaalvik, E. (2009). The effect from coaching on performance psychology. International Journal of Evidence Based Coaching and Mentoring, 7, 31–49.
Organ, D. W., & Ryan, K. (1995). A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior. Personnel Psychology, 48,
Passmore, J. (Ed.). (2010). Excellence in coaching: The industry guide. London: Kogan Page.
Seligman, M. E., & Csikszentmihalyi, M. (2000). Positive psychology: An introduction. American Psychologist, 55(1), 5–14.
Spence, G. B., Cavanagh, M. J., & Grant, A. M. (2008). The integration of mindfulness training and health coaching: An exploratory study. Coaching: An International Journal of Theory, Research and Practice, 1, 145–163.
Whitmore, J. (1992). Coaching for performance. San Diego, CA: Pfeiffer.