1. ICF Science & Research Committee
Singapore Chapter
Prepared By Avni Martin & Nandini Ghoshal June 2017

2. B. Best Practices for Research
Meet the Team
B. Best Practices for Research
C. Current Projects
Prepared By Avni Martin & Nandini Ghoshal June 2017

3. Meet The Team
Avni Martin, Alan Tan, Bernadette Cenzon, Saraswathi Suresh, Nandini Ghoshal, Skye Yeo, Maria Tzortzaki
Prepared By Avni Martin & Nandini Ghoshal June 2017

4. Meet The Team
Avni Martin, Alan Tan, Bernadette Cenzon, Saraswathi Suresh, Nandini Ghoshal, Skye Yeo, Maria Tzortzaki
Prepared By Avni Martin & Nandini Ghoshal June 2017

5. Meet The Team
Avni Martin, Alan Tan, Bernadette Cenzon, Saraswathi Suresh, Nandini Ghoshal, Skye Yeo, Maria Tzortzaki
Prepared By Avni Martin & Nandini Ghoshal June 2017

6. Meet The Team
Avni Martin, Alan Tan, Bernadette Cenzon, Saraswathi Suresh, Nandini Ghoshal, Skye Yeo, Maria Tzortzaki
Prepared By Avni Martin & Nandini Ghoshal June 2017

7. Meet the Team
Avni Martin, founder of provides Certified Coach Training Programs, Executive & Mentor Coaching.  She works with organisations and individuals to create breakthroughs to bring about transformation in personal and organisational leadership. Avni is passionate about research and leads the ICF Research Committee to deliver value for the coaching community.
Prepared By Avni Martin & Nandini Ghoshal June 2017

8. Meet the Team
Alan Tan is an experienced Asian Business Coach that helps leaders, business owners and entrepreneurs uncovered their opportunities into performing results. He is a founding member and trained Leadership Coach with Dr. John C. Maxwell and also represents Nick Vujicic as World Youth Ambassador to ignite positive change in children all around the world.
Prepared By Avni Martin & Nandini Ghoshal June 2017

9. Meet the Team
Bernadette Cenzon has worked as a banking consultant, recruiting new teams and managing executives.  Having completed her training she uses coaching to do various community development projects. She conducts executive courses in trade finance at the Singapore Management University and some trade finance banks as well as participated in international conferences as World Bank, APEC.
Prepared By Avni Martin & Nandini Ghoshal June 2017

10. Meet the Team
Maria Tzortzaki is a certified coach with MSc in Organisational Psychology from the London School of Economics.  Maria contributes to career specialist publications and takes on guest lecturing roles in the UK.  Maria is a dedicated contributor of the Singapore Science & Research Committee, taking responsibility for Monthly Article Reviews. 
Prepared By Avni Martin & Nandini Ghoshal June 2017

11. Meet the Team
Nandini Das Ghoshal is an experienced consultant, researcher and facilitator. She is the founder and managing partner of a Singapore-based boutique knowledge consultancy, Insights & More, which approaches business problems with a unique methodology.  She is also a Learning Coach skilled in techniques such as Dynamic Facilitation and Lego Serious Play. 
Prepared By Avni Martin & Nandini Ghoshal June 2017

12. Meet the Team
Saraswathi Suresh previously worked in the Retail Banking industry. As a certified trainer and coach, she is passionate about practicing Life Coaching to inspire and empower individuals, especially the youth. Saraswathi is an active Rotarian & works closely with the club to support various social causes to make a difference.
Prepared By Avni Martin & Nandini Ghoshal June 2017

13. Meet the Team
Skye Yeo is a trained psychologist practicing in business. She partners with both corporate and individual clients across talent assessments, leadership development, and career transition to deliver high-value work and meet client objectives. As an ACC coach, Skye is passionate about supporting individuals through coaching to lead joyful productive lives.
Prepared By Avni Martin & Nandini Ghoshal June 2017

14. Meet the Team
Avni Martin, founder of provides Certified Coach Training Programs, Executive & Mentor Coaching.  She works with organisations and individuals to create breakthroughs to bring about transformation in personal and organisational leadership. Avni is passionate about research and leads the ICF Research Committee to deliver value for the coaching community.
Alan Tan is an experienced Asian Business Coach that helps leaders, business owners and entrepreneurs uncovered their opportunities into performing results. He is a founding member and trained Leadership Coach with Dr. John C. Maxwell and also represents Nick Vujicic as World Youth Ambassador to ignite positive change in children all around the world.
Bernadette Cenzon has worked as a banking consultant, recruiting new teams and managing executives.  Having completed her training she uses coaching to do various community development projects. She lectures at SMU and does high profile speaking engagements such as speaking with World Bank about helping poor SME get finance in Peru. 
Maria Tzortzaki is a certified coach with MSc in Organisational Psychology from the London School of Economics.  Maria contributes to career specialist publications and takes on guest lecturing roles in the UK.  Maria is a dedicated contributor of the Singapore Science & Research Committee, taking responsibility for Monthly Article Reviews. 
Nandini Das Ghoshal is an experienced consultant, researcher and facilitator. She is the founder and managing partner of a Singapore-based boutique knowledge consultancy, Insights & More, which approaches business problems with a unique methodology.  She is also a Learning Coach skilled in techniques such as Dynamic Facilitation and Lego Serious Play. 
Saraswathi Suresh previously worked in Retail Banking Industry. As a certified trainer and coach, she is passionate about practicing Life Coaching to inspire and empower individuals, especially the youth. Saraswathi is an active Rotarian & works closely with the club to support various social causes to make a difference.
Skye Yeo is a trained psychologist practicing in business. She partners with both corporate and individual clients across talent assessments, leadership development, and career transition to deliver high-value work and meet client objectives. As an ACC coach, Skye is passionate about supporting individuals through coaching to lead joyful productive lives.
Prepared By Avni Martin & Nandini Ghoshal June 2017

15. Best Practices for Research
Created by:
Nandini Ghoshal (Professional Research Consultant) & Avni Martin (Head of Research)
Prepared By Avni Martin & Nandini Ghoshal June 2017

16. Best Practices for Research
Business Case for Research Project
Four Stages of Research Project
Categories of Research
Qualitative vs Quantitative Research
Questionnaire Design
Prepared By Avni Martin & Nandini Ghoshal June 2017

17. Case for Research Project
Evaluation of research question
Pre-project research, review of previous research on topic
Desk research
Qualitative research
Robust project planning with roles, timelines, budgets
Creating a business case for project
Approving a business case for project
Prepared By Avni Martin & Nandini Ghoshal June 2017

18. Four Stages Of Research Project
1. Pre research
Securing the budgets
Converting research idea into information points
Creating the questionnaire
If main questionnaire is to be quantitative then, create qualitative questions to make quantitative questions better
Conduct qualitative study on small sample to test main questionnaire
Refine the main questionnaire with inputs from qualitative testing
Load the quantitative survey on IT platform
Testing the quantitative questionnaire on small sample
2. Research
Fielding and distributing the questionnaire
Monitoring the survey responses
Data analysis plan
3. Data
Extraction & charting of data
4. Reporting
Report writing, publishing & distributing
Prepared By Avni Martin & Nandini Ghoshal June 2017

19. Categories of Research
1. Foundational or Academic
Increases the overall understanding & knowledge of the product or service or topic
Answers ‘Why buy this?’
Motivations, barriers & drivers of usage
Purchase cycle
Decision making process
Can be qualitative or quantitative
Often peer reviewed
2. Tracking or Commercial
Answers a specific business question & track the trends in product, service or topic:
Trends (like spending, usage)
Looks at a topic of focus from multiple angles
Monitors consumer likes & dislikes
Checks response to ads or a business change
Prepared By Avni Martin & Nandini Ghoshal June 2017

20. Qualitative vs. Quantitative Research
1. Qualitative Survey:
Used to uncover deeper barriers and motivations; or to refine a quantitative survey
Sample qualitative survey is developed
This is tested with 2-3 respondents to refine the questionnaire
Looks for saturation in responses, i.e. it ensures that enough interviews have been completed that nothing new would be uncovered with additional interviews
Typically needs respondents with quality questionnaire
2. Quantitative Survey:
Used for quantification of trends
Requires validated scales, generally a minimum of 3 items per scale
Sample quantitative survey is developed
The questionnaire is qualitatively tested with 3-5 interviews to refine it
Usually min 100 respondents are surveyed to represent a good sample of the intended population
Response rate is typically 5-10% so to get 100 respondents, survey needs to be sent to minimum 1500 people
Prepared By Avni Martin & Nandini Ghoshal June 2017

21. Questionnaire Design 1. Profiling questions 2. Main body of questions
name of company
name of respondent
gender
age
number of years of experience
location
designation
permanent or temporary contract
2. Main body of questions
Questions must flow logically
Be easy to answer
Must take no more than 20 mins to answer in total
Each question must be designed to give clear & meaningful data
Prepared By Avni Martin & Nandini Ghoshal June 2017

22. Projects
Prepared By Avni Martin & Nandini Ghoshal June 2017

23. Projects Commercial Research Academic Research
1. APAC Study of Intervention for Organisational Advancement (shortened to A.S.I.A. Project – ongoing)
Academic Research
2. Recorded ICF Coaching Competency (shortened to R.I.C.C. Project – ongoing)
3. Research Article Reviews (shortened to R.A.R. Project - starting July)
Prepared By Avni Martin & Nandini Ghoshal June 2017

24. A.S.I.A. Project
Description: Market research with 115 companies to study their awareness, application, perception and trends of coaching and 4 other forms of interventions for organisational development. Deliverable: Quantitative study across APAC, data analysis, report paper Details: We are in the process of creating the survey, establishing budgets for database, and plan to distribute this in September. Active Team Members: Avni, Alan, Bernadette, Nandini, Saraswathi Start / Estimated End Dates: April September 2018 Opportunity: To partner with HRM to run the survey. Working to create an excellent quality survey. Need to explore other platforms like Google Forms as alternates to survey monkey. Challenge: Getting access to good quality database of 1500 contacts to send survey to. Budget: Currently getting quotes from data / market research companies to provide database. Survey Monkey $50/month, need it active for around 5 months.
Prepared By Avni Martin & Nandini Ghoshal June 2017

25. R.I.C.C. Project
Description: ICF has one coaching demonstration online. Our plan is to create a series of mini coaching demonstrations videos for each of the 11 Core competencies. Active Team Members: Avni, Bernadette, Nandini, Saraswathi, Skye Details: Part A: Natural Recorded Demonstrations of Core Competencies will engage the coaching community, earn 3 CCEUs, $10 for members, $20 for non members. Revenues will be used to fund the storage, videographer, editors, assessors of the scripted demonstrations and the sessions will provide real script ideas. Part B: Scripted Recorded Demonstrations will be led by a dedicated team. Deliverable: Videos for 11 ICF coaching competencies (~10 mins long) produced by March 2019 Start / Estimated End Dates: April 2017 – March 2019 Opportunities: Really work to engage community, create a vibrant learning and value added sessions Challenges: Need to establish collaboration with ICF Assessors on a voluntary basis or request for a budget to get this done as a paid service Budget: $12.50/month on dropbox
Prepared By Avni Martin & Nandini Ghoshal June 2017

26. RAR Project
Description: Review an research article from the publications listed below Details: 1. Coaching: An International Journal of Theory, Research and Practice URL: Username: ICFResearch (same field as Address) Password: ResearchWindow1 (do note that password is case sensitive) 2. International Journal of Evidence based Coaching and Mentoring URL: • Human Resources Development Quarterly • New Horizons in Adult Education and Human Resources Development • New Directions for Adult & Continuing Education • The Leadership Quarterly • Team Performance Management • International Journal of Mentoring and Coaching in Education • Development and learning in Organizations • Consulting Psychology Journal • Training Journal Deliverable: Review 1 article / month and share on FB, Linkdn, Newsletters Active Team Members: Maria, Avni, Alan Start / Estimated End Dates: On going
Prepared By Avni Martin & Nandini Ghoshal June 2017

27. Feedback: avni@icfsingapore.org
Thank You
Feedback:
Prepared By Avni Martin & Nandini Ghoshal June 2017