1. Caitlin Grzybala Content Operations Analyst
Customer Case Study: How Harvard Business Publishing Uses Alfresco as a Powerful PIM Solution
Caitlin Grzybala
Content Operations Analyst

2. Who We Are… Non-Profit subsidiary of Harvard University
Comprised of three main units: Corporate Learning, Harvard Business Review Group, and Higher Education
Our mission is to improve the practice of management in a changing world. We do this by bringing together the best of academic research and real-world management expertise. In print and online, we publish books, articles, learning programs, and other content that informs and inspires managers, corporations, and educators around the world.

3. Our Content… Print & digital delivery of: Online Tools & Resources:
Harvard Business Press Books
HBS Case Studies
Harvard Business Review
HBP Brief Case Collection
HBP Core Curriculum Products
And more!
Online Tools & Resources:
Simulations
Tutorials
Harvard Management Mentor
Blogs, Video, Webinars, Articles, and more

4. Our PIM System Challenge
System of record – reliability is critical
Unnecessary validation steps
Functionality designed for manufacturing industry
Content files stored outside of PIM

5. Why We Chose Alfresco as a Solution
Other commercial solutions weren’t the right fit for our industry
Platform with a long term strategic plan
Strong partner network
Improvements in user experience and functionality

6. Project Phases July 2013 Replacement Assessment Proof of Concept
Requirements Gathering
Development Sprints
User Acceptance Testing
Training and Documentation
Implementation
May 2014

7. Project Approach Agile Project Management Strategy
Interviews and workshops used to gather requirements
Issue tracking systems utilized
Two week sprints
Digital and physical Kanban boards used

8. Project Hurdles Competing projects and workloads
Setting expectations around functionality
Underestimated complexity around feeds
Project management changes

9. What Would We Have Done Differently?
Managed system expectations
Increased technical requirements
Set resource priorities with management
Increase communication to stakeholders

10. What Went Well Agile approach Ixxus partnership
Strong team collaboration
Defining information in advance
“Train-the-Trainer” approach

11. Where Are We Now? Output increased substantially in business units
Search and reporting capabilities have improved
Positive feedback on ease of use
Reliable audit tracking
Increase in reporting abilities
PIM V2 exploration

12. Final Product

13. Final Product

14. Final Product

15. Thank You!
Any Questions?