1. Introducing the new, improved Michelin® LTX® A/T2
First over all Michelin
In april 2011, 11 new LTX AT2 will be launched on LT metric sizes.
I will explain you the reasons why we have decided to do a relaunch of this line and do some modifications. My wish is to be as transparent as possible with you in order to positively communicate on this relaunch.

2. Michelin Philosophy
LTX A/T2 Upgrade
LTX A/T2 DT performance
New consumer proposition
Sales support
Launch date and product code list

3. Michelin Philosophy
We’ve been listening to our dealers as well as to the drivers who trust our brand, and have taken all of this vital feedback to design the next generation of the LTX A/T2
Need to be much better than the best on at least two main parameters
Off-Road Endurance and Tread Wear Life chosen as the parameters to improve on.

4. LTX A/T2 Upgrade Tread compound change
Done on all sizes (P and LT metric).
30% improvement in tread block resistance to chipping and tearing in off-road conditions
Tread design change
Done specifically for LT-metrics.
Significant improvement in wear on heavy duty light trucks
OE skus (5 sizes) have no change in Tread design but were tuned specifically per OE design, based on OE needs.

5. Exception to new LT metric tread: 5 OE skus
Two Tread Patterns
Two biting edges
P Metric
Deeper shoulder block appearance
LT Metric
Smaller shoulder grooves
Physical Difference between the two treads
Full tread block length sipes
Exception to new LT metric tread: 5 OE skus

6. New LTX A/T2 DT Performance
Dramatic Improvement in Off-Road Wear Life and Endurance

7. New Consumer Proposition
Positioning
Our tough long-lasting all season on-off road tire offers excellent off-road traction and durability with uncompromising on-road comfort and handling, for usage equally off-road and on-road
Key Selling Features
100,000 km tread wear limited warranty (1) : Optimized contact patch shape, provided by Max Touch ConstructionTM helps deliver extremely long tire life under the toughest conditions.
35% Longer life on gravel: Tough off-road endurance capability of the LTX A/T2 helps it last at least 35% longer on gravel than 2 leading competitors (2)
Very comfortable Ride: Michelin Comfort Control TechnologyTM uses computer-optimized design and precision manufacturing to offer greatly reduced vibrations and road noise.
(1) – For terms and conditions, see your MICHELIN® Tire Owner’s Manual. Kilometer limited warranty not applicable for commercial use of tires.
(2) – Based on internal gravel endurance test results versus Bridgestone A/T Dueler Revo 2 and Goodyear Wrangler Silent Armor on LT 265/70R17. Actual results may vary. 7

8. Strong Sales Support 2 New “WOW” claims
NEW km limited tread wear Warranty (1) on P and LT metric
NEW “wow” claim for off-road usage: Lasts at least 35% longer on gravel than 2 leading competitors1
Technically, it is a very good tire.
The LTX A/T2 now has a very strong value proposition.
Competitors in this case are BS AT Revo2 and GY Wrangler Silent Armor.
(1) – For terms and conditions, see your MICHELIN® Tire Owner’s Manual. Kilometer limited warranty not applicable for commercial use of tires.
(2) – Based on internal gravel endurance test results versus Bridgestone A/T Dueler Revo 2 and Goodyear Wrangler Silent Armor on LT 265/70R17. Actual results may vary. 8

9. OE support
Light Truck manufacturer are looking for the best performance for their vehicles. To be homologated on a vehicle means that your tire is tuned and give the best technical performance
Michelin LTX A/T2 has 6 sizes chosen to be on Light Truck best sellers :
Ford F250, 350 Super Duty (MSPN 04516)
Ford F250, 350 Super Duty (MSPN 01700)
Ford F250, 350 Super Duty (MSPN 29367)
F150 (MSPN 70371)
Silverado HD, Sierra HD (MSPN 01569)
Silverado HD, Sierra HD (MSPN 18801)
Technically, it is a very good tire.
More than 50% of consumers replace their OE tires by the same brand 9

10. Technically, it is a very good tire.
Launch New MSPNs LT Metric
Technically, it is a very good tire.
The replacement MSPN sku is completely mixable for the same size on any wheel position with the old MSPN

11. Thank you