1. STANDING OUT AMONGST THE VINES:
The New Normal in Vineyard Marketing
Time: 2:45pm – 3:45pm
Moderator: Karissa Kruse – President, Sonoma County Winegrowers
Speakers:
Steve Alden – Grower, Perli Vineyards / Murder Ridge Winery
Lise Asimont – Director of Grower Relations, Francis Ford Coppola
Steve Dutton – Partner / Grower, Dutton-Goldfield Winery
Jim Sturgeon – Director or Marketing, Jackson Family Wines

2. Question 1:
How has marketing a vineyard/selling grapes/farming evolved over the past 5 years?

3. Question 2:
If you could do one thing or spend money in one place, where would it be?

4. Question 3:
What would you do to improve marketing your vineyard without spending money?

5. Question 4: Make a 10-year prediction.
What’s next for grape growing and/or vineyard marketing?

6. Thank You to Our
Session Sponsor: