1. Super Bowl XLVII:
Fun Facts

2. Super Hungry Fans
Fans will be eating 1.23 billion chicken wings on Sunday, according to the American Chicken Council. That adds up to more than 100 million pounds of chicken wings.

3. Super Hungry Fans
Super Bowl viewers will mash up over 8 million pounds of avocados according to the California Avocado Commission to make guacamole to feed hungry party guests.

4. Super Hungry Fans
Football fans are nuts for nuts. Whether it's peanuts, cashews, pistachios or any other nuts, 2.5 million pounds of the salty snack will be consumed during the game. (Calorie Control Council and Snack Food Association)

5. Super Hungry Fans
The Super Bowl is the second highest day of food consumption in the United States next to the Thanksgiving holiday.

6. Super Hungry Fans
Pretzels will be served in enough homes and bars to equal 4.3 million pounds consumed by fans, according to the Calorie Control Council and Snack Food Association

7. Super Hungry Fans
Domino's Pizza expects to deliver 11 million pieces of pizza to hungry Super Bowl viewers on Sunday according to a company press release.

8. Super Hungry Fans
Vegetables at a Super Bowl party? That's right! In fact, the healthy treat is the top food eaten in homes during Super Bowl. However, various forms of dips are also a favorite among Super Bowl snackers with 32% saying they plan on eating some form of the snack.

9. Super Hungry Fans
Super Bowl Sunday is the most popular grilling day of winter with 62% of BBQ owners firing up their grills for the Big Game!

10. Super Hungry Fans
Approximately 48 million Americans will order takeout or delivery food from a restaurant instead of cooking up grub at home, according to the National Restaurant Association.

11. Super Hungry Fans
The average fan will consume 1200 calories and 50 grams of fat from snacks. And yes, that's just snacks and not meals on the big day. (Calorie Control Council and Snack Food Association)

12. Super Hungry Fans
Antacids sales are expected to increase 20% on the day after Super Bowl (accourding to a statistic released by 7-Eleven Stores)

13. Where are we watching?
When it comes to watching the Super Bowl, nine out of 10 watchers are going to be at a home — either their house or someone else's. That's a lot of Super Bowl parties, according to the Nielsen Company

14. Fandom
What would you give up to actually go to the Super Bowl? A vacation would be skipped by 23 percent of those surveyed, followed by an important work responsibility (21%), the wedding of a close friend or family member (20%), the funeral of a loved one (19%) and the birth of a child (15%).

15. Gambling
Nearly one-third of U.S. adults are likely to bet on the big game with men outnumbering women who decide to put some cash on the line. But be warned: 92% of those surveyed said they've actually lost money gambling on the Super Bowl in the past.

16. Naming Rights
In 2011, MetLife signed a naming rights deal (host of this year’s Super Bowl) for 25 years worth a reported $17 million to $20 million annually.
The money is split between the Giants and the Jets, who both financed construction of the stadium.

17. 95% of Americans say HUMOR makes a Super Bowl ad memorable
Advertising
95% of Americans say HUMOR makes a Super Bowl ad memorable

18. Advertising
78% of fans would rather watch the Super Bowl with commercials. 70% will pay attention to ads before the game and 45% will seek out ads before kickoff (A 350% increase since 2010)

19. Advertising
Post-game, viewers are as likely to talk about Super Bowl ads as they are plays. More than half (52%) will re-watch ads after the game.
Viewers are 105% more likely to "like" on Facebook a brand that advertised in the game vs. a team that played in the game.

20. • 62.2 percent of viewers will rewatch ads after the Super Bowl.
Advertising
One out of four viewers will post about Super Bowl ads on social media before the game. Facebook will dominate gametime activity, with 55.8 percent of respondents posting on Facebook about the Super Bowl during the game. The next most likely digital action is sending a text message (41.5 percent), followed by a phone call (28.1 percent). Only 25.1 percent of respondents said they’ll be tweeting about the Super Bowl. That’s a significant difference: More than one-half of respondents will post on Facebook about the Super Bowl, while only one-quarter will tweet.
• 62.2 percent of viewers will rewatch ads after the Super Bowl.
• After the game, 73 percent of respondents will follow brands on Facebook or Twitter, and 27 percent will follow teams on those channels.

21. Advertising
One out of four viewers will post about Super Bowl ads on social media before the game while 62.2 percent of viewers will rewatch ads after the Super Bowl.
73% will follow brands on Facebook or Twitter, and 27 percent will follow teams on those channels.

22. Advertising
The most shared ad from the 2013 Super Bowl, Budweiser's "Brotherhood" (pictured above), has accumulated 15.6 million views and over 2.74 million online video shares so far – extending its audience long after the Big Game aired one year ago.

23. Social Media
41% of Americans and 69% of millennials will be on Facebook during the game.
- 36% of Americans say engaging in the social media conversation "enhances" their Super Bowl viewing experience. This number increases to 68% for millennials.
- Of the 36% of people who will share their favorite Super Bowl ad, 77% will do so via Facebook and 15% on Twitter.
- Millennials are more likely to seek out information on an advertiser via Facebook than a brand site, an omen for the future

24. Fandom
49% of all Americans claim to be fans of the National Football League according to a recent Associated Press survey, that number is down from 56% last year.

25. Fandom
According to the same poll, the Bears, Broncos, Packers and Patriots tied for most responses when fans were asked what is their favorite team. Each received seven percent of the responses. The Cowboys, Giants and 49ers were each the favorite team of 6 percent of the fans polled.

26. Fandom
The majority of adults polled in the survey (83 percent) say the Washington Redskins should not change their nickname. Among football fans, 87 percent say keep the name.

27. Fandom
One percent of fans say they'd pay $10,000 to see their team play in the Big Game. Yes, that’s right. $10,000.

28. Ticket Sales Face value price per Super Bowl ticket
Upper bowl: $800 Club seats: $1,500

29. Ticket Sales
As of Wednesday, more than 12,000 tickets are still available on the secondary market with an average price tag of $3513 with ticket prices dropping daily (according to TiqIQ)

30. The lowest priced in the Lower Level is $2,000 (down 36.14%)
Ticket Sales
The lowest priced in the Mezzanine is $1,890 (down 36.21% from last year)
The lowest priced in the Lower Level is $2,000 (down 36.14%)
The most expensive seat currently listed is in the Lower Club level for $25,700
The most expensive suite currently listed is at $686,000 with the cheapest available at $238, (TiqIQ)

31. Travel & Tourism
Norwegian Cruise Line's new ship Norwegian Getaway made a brief stop in New York City Monday and will return later this week as a floating hotel for Super Bowl fans before it heads to its new homeport in Miami.

32. Travel & Tourism
The breakfast buffet at the Sheraton New York Times Square Hotel will set you back $21 to $30 dollars per person. It is $10 for a cup of oatmeal, $6 for a small cup of mixed berries, and $4 for a bagel.

33. Travel & Tourism
What the game's economic impact will be on both sides of the Hudson is up for debate, as it is at every Super Bowl. The NFL estimates that hosting the game could bring $600 million in additional revenue to New York and New Jersey, up substantially from last year's estimated $480 million impact in New Orleans. Economists and researchers disagree, estimating the impact between $60 million and $100 million.
One fact that is not debatable: While a Super Bowl might stretch hotel capacity in some cities, that's far from the case in New York, where there are 82,000 hotel rooms in Manhattan alone.
"There is tons of hotel availability, from the Ritz Carlton to the roadside motels at the Holland Tunnel," Robert Tuchman, president of Goviva, a New York City-based sports marketing firm that puts together travel packages to big events, said in an . "It's actually the great thing about NYC/NJ hosting the Super Bowl; there is tons of space for fans making late decisions on rooms. Much more than I ever anticipated."
That additional availability prompted at least one luxury hotel in Midtown Manhattan to create a last-minute Super Bowl package that oozes New York City hubris. At the Sofitel New York, $100,000 gets 20 guests 10 double-occupancy luxury suites over Super Bowl weekend, a daily breakfast, round-trip transportation to MetLife Stadium and game tickets in Section 300.

34. Entertainment
The 30-minute Super Bowl halftime is twice as long as that for other games due to the logistics of a musical extravaganza, which this year will be headlined by Bruno Mars

35. Parking passes for Super Bowl XLVIII in the
MetLife Stadium Parking Lots are currently selling for $282 on the secondary market

36. Viewership
The last four Super Bowls have been the four most watched TV programs in U.S. history in terms of total viewers. The most watched is Super Bowl XLVI in 2012 with million viewers.
The "M*A*S*H" finale in 1983, long the standard bearer of most-watched programs, now ranks fifth all time, with 106 million viewers.
Last year marked the first time since 2005 that the average audience for the Super Bowl did not increase from the year before.

37. Viewership
The Super Bowl averaged more than 50 million female viewers last year. Women viewers make up about 35 percent of your typical regular season NFL game.
18 of the 20 highest-ever rated sporting events have been Super Bowls. The lone exceptions were the two women's figure skating events during the 1994 Winter Olympics. That was when Nancy Kerrigan faced off against Tonya Harding.

38. Viewership
The score for five of the past six Super Bowls has been decided by a touchdown or less. During the regular season, 44 percent of NFL games were decided by seven points or less, and half of the 10 postseason games this year were decided by a touchdown or less.

39. Demographics
Super Bowl viewers tend to be more affluent, live in larger homes and subscribe to a pay premium service. Last year, the household rating of the Super Bowl was 59.7 percent in homes with a household income of $100,000, 55.2 percent in homes with a household size of four members, and 52.6 percent in homes that subscribe to a premium pay cable service.

40. Only two state capital cities have played host to a Super Bowl.
Trivia:
Only two state capital cities have played host to a Super Bowl.
Who are they?

41. The 2012 Super Bowl was hosted by Indianapolis.
Trivia:
The 2012 Super Bowl was hosted by Indianapolis.
Atlanta is the only other state capital to host a Super Bowl (in 1994 and again in 2000)

42. Super History Lesson
The Super Bowl is measured in Roman numerals because a football season runs over two calendar years

43. Fun Fact
Over 700,000 footballs are produced annually for official NFL use and 72 of them are used for the Super Bowl

44. Gear
Seahawks jerseys are outselling Canucks jerseys by a margin of two to one in hockey crazed Vancouver. A year ago, Seahawks products were just the 13th most popular in Canada (entire country, not just Vancouver) and two years ago, they were number 22 in the country.

45. The average NFL salary in 1958 was $10,000.
Fun Fact
According to msn.com, Super Bowl rings cost an estimated $6,000 to make on average (and are worth far more on the open market as collectors' items).
The average NFL salary in 1958 was $10,000.

46. Fun Fact
 A survey conducted by CouponCabin.com reveals the worst Super Bowl party guests, with the "know-it-all" (the one who knows all there is to know about football, food and the commercials) topping the list
Click here to see the entire list:

47. Fun Fact
According to msn.com, more pizza delivery drivers get into auto accidents on Super Bowl Sunday than any other day of the year. The good news? Traditionally, drivers report the tips are also much bigger during the Big Game.

48. Only four NFL teams have NEVER played in the Big Game. Who are they?
More Trivia
Only four NFL teams have NEVER played in the Big Game. Who are they?

49. More Trivia
The Detroit Lions, Cleveland Browns. Jacksonville Jaguars and Houston Texans have never appeared in the Super Bowl. 

50. A 30-second spot in the very first Super Bowl cost “just” $42,000
Super Expensive Ads
A 30-second spot in the very first Super Bowl cost “just” $42,000
This year, Fox sold 30-second spots in this year's Super Bowl on Feb. 3 for an average $4 million.

51. 35% of people who attend the game write it off as a corporate expense
Sports Business
35% of people who attend the game write it off as a corporate expense

52. Super Spending
Overall, fans spend about $2.9 billion each year on National Football League merchandise, according to Ira Mayer of the Licensing Letter, a trade publication

53. Unproductive at Work
While there is no exact science to measuring the blow to productivity, outplacement consulting firm Challenger, Gray & Christmas estimates employers lost $1 billion in wasted work during the week leading up to last year's Super Bowl weekend

54. Questions for Class Discussion
SHOW OF HANDS:
How many plan to watch the game?
How many will watch with friends?
How many will buy food or snacks?

55. Questions for Class Discussion
Why does the NFL bring in “big name” performers (like Bruno Mars) for the Super Bowl halftime show?
Can you name five other performers who have played the halftime show in the past?

56. What are naming rights? Why do companies invest in naming rights?
Questions for
Class Discussion
What are naming rights? Why do companies invest in naming rights?
How do you think hosting the Super Bowl in a stadium bearing the name “MetLife” might benefit the company and their brand?

57. Questions for Class Discussion
Hosting a mega-event like the Super Bowl is a massive undertaking for a host city like New York. Come up with a list of factors the city must consider when planning an event like this to insure a successful event (security, staffing, lodging, safety etc).

58. Questions for Class Discussion
Based on the figures you just saw, the Super Bowl is obviously big business. What types of companies stand to gain the most during the Super Bowl from a sales perspective?

59. Questions for Class Discussion
Why is viewership an important figure to consider? Who are those numbers important to?
Does that explain Fox’s attention to detail from a production perspective?

60. Questions for Class Discussion
Why do you think Fox is charging so much for a 30 second advertisement during the game? And why would a company spend that much (in some cases purchasing more than one ad slot)?

61. Questions for Class Discussion
Do you think Super Bowl advertisers invest only in the cost of the advertisement during the game or do they spend more money on tying other promotions to the Big Game as well?

62. Questions for Class Discussion
The concept of “ambush marketing” was not addressed in the previous slides. What is ambush marketing and why is it relevant when it comes to discussing the business of the Super Bowl?

63. Questions for Class Discussion
What else can we learn from the statistics presented in these slides?
Who might this information be valuable to?

64. Who do you think will win this year’s Super Bowl???
Questions for
Class Discussion
Who do you think will win this year’s Super Bowl???