1. Digital Business Strategy of Gorenje Group DE-SLO AHK Event at IEDC Bled
Žiga Debeljak, SVP, CDO
Bled, April 5th 2017

2. Contents Gorenje Group Presentation Digital Business Strategy
Digital Business Model
Organisational Approach to Digital Transformation 2

3. R&D COMPETENCE CENTRES
Gorenje Group
CORE BUSINESS
Products and
services for home
(MDA, SDA)
R&D COMPETENCE CENTRES
Slovenia
Czech Republic
Sweden
Netherlands
NUMBER OF
EMPLOYEES
11,000
Gorenje
Group
OWN
PRODUCTION
Slovenia
Serbia
Czech Republic
CONSOLIDATED
REVENUE
EUR billion
GLOBAL
PRESENCE
90 Countries
Worldwide,
mostly in Europe (91%),
also in USA, Australia,
Near and Far East
EXPORT
95%
of sales
MDA (major domestic appliances)
SDA (small domestic appliances) 3

4. Most Important Markets: Germany, Russia and the Netherlands
SCANDINAVIA
SERBIA
CZECH REPUBLIC
CROATIA
SLOVENIA
AUSTRALIA
USA
BIH
HUNGARY
AUSTRIA
POLAND
BELGIUM
RUMANIA
SLOVAKIA
BULGARIA
GREAT BRITAIN
FRANCE
MONTENEGRO
UKRAINE 4

5. Gorenje Group Brand Portfolio5

6. Strategic Pillars 2020
DIGITALIZATION 6

7. Digital Business Strategy of Gorenje Group
Our digital business strategy is
to create value by offering innovative digital business solutions to connected communities of our stakeholders, and
to use digital business solutions to improve business efficiency.
Connected communities of our stakeholders to which we intend to offer our digital business solutions are:
consumers,
commercial and other business partners,
financial partners, including shareholders,
employees, and
broader social environment. 7

8. Digital Business Strategy of Gorenje Group
Our digital business model encompasses the following sets of digital business solutions:
digital services for various communities,
connectable appliances for smart homes,
business processes, facilitated by digital technologies;
which are supported by the following sets of digital resources:
digital skills,
digital systems,
digital contents and
digital technologies. 8

9. Digital Business Strategy of Gorenje Group
CREATE VALUE
Consumers
Business Partners
Financial Partners
Employees
Broader Community
DIGITAL BUSINESS MODEL
IMPROVE BUSINESS EFFICIENCY 9

10. Digital Business Model of Gorenje Group
e Communi- cation
e Consumer Services
e Appliances
e Partner Services
e Processes
e Employee Services
e Skills
e Systems
e Contents
e Techno-logies
DIGITAL RESOURCES
DIGITAL BUSINESS SOLUTIONS 10

11. Digital Solutions: e Communication
Key initiatives:
Web pages management
Social media management
Web monitoring
Digital advertising
Web analytics 11

12. Digital Solutions: e Consumer Services
Key initiatives:
Consumer services portal
Information services
Registration services
Buying support services
Usage support services
Living assistance services
Remote management services
Maintenance services
Data services 12

13. Digital Solutions: e Appliances
Key initiatives:
Smart appliances predevelopment
Smart appliances development
Market launches
Sales and after sales support
Continuous integration with consumer services 13

14. Digital Solutions: e Partner Services
Key initiatives:
Partner services portals
Content-related services
Interaction-related services
Channel conflict management 14

15. Digital Solutions: e Processes
Key initiatives:
Digitalisation of manufacturing, R&D, purchasing and SCM processes
Digitalisation of sales and after sales processes
Digitalisation of other processes 15

16. Digital Solutions: e Employee Services
Key initiatives:
Employee services portal
Basic employee services
Advanced employee services 16

17. Digital Resources: e Skills
Key initiatives:
Digital Business Academy within the Corporate University of Gorenje:
General training
Specialised training
Innovation workshops
Individual training
Executive education 17

18. Digital Resources: e Systems
Key initiatives:
IT Systems:
Digital services platform, including e-commerce
IoT platform
Content/data management systems
Cognitive (AI) systems
Big data analytics system
Process digitalisation solutions
Other IT systems
Organisational systems
Digital partnerships 18

19. Digital Resources: e Contents
Key initiatives:
Product content
Marketing content
Services-related content
Consumer data
Connected appliances data 19

20. Digital Resources: e Technologies
Key initiatives:
Connectivity technologies
Communication protocols
Electronics design and development
Other technologies (VR/AR/MR, additive manufacturing, robotics, sensors, etc.) 20

21. Digital Business Committee
Organisational Approach to Digital Transformation
Digital business strategy is an integral part of the overall business strategy of Gorenje Group
Central coordination of digital transformation activities through Digital Business Committee, led by CDO
Selected initiatives organised as projects, the rest of initiatives managed directly by responsible organisational units
Management Board
Digital Business Committee
Projects
Project …
Initiatives
Org. Unit 21

22. Thank you for your attention