1. October 2016
SecuritasHome
Marc Cramers

2. SecuritasHome – Why? There is a market for Smart Home IOT is booming,
Residential solution are following, also in Europe (Samsung, Nest, Apple, ….)
Security and Safety are key attributes for a Smart Home solution
Securitas can play a key role
Monitoring, Intervention, Customer support – unique offer
Presence in Europe
It is part of our strategy
It supports the SOC strategy – Vision 2020

3. SecuritasHome – How?
Securitas is well positioned to play key roles in different market segments
As a service provider of security services to existing and emerging residential eco systems
Existing solutions (e.g. Verisure call out contracts)
Mobile and Monitoring services to emerging Security providers
In a sub-contractor role to operators, utility companies
As a total protective service provider offering a full SmartHome solution
To build own (Securitas) residential portfolio with SecuritasHome
To leverage partners (Telco, Utility, Insurance companies) with large installed base to build their residential Smart Home portfolio in partnership with Securitas

4. SecuritasHome – Full solution
A full solution for the connected home, customized to fit the lifestyle of the consumer with a suite of Services that he can remotely manage.
Services Platform (Alarm.com)
Interactive Services (video, peek-in, temperature control, locks, …)
Security Services (monitoring, intervention)
Hardware (Climax, Aeon Labs, … )
Installed or self-installed
Securitas Brand

5. SecuritasHome – the Alarm.com solution
Preferred Partnership for Europe
Differentiators (compared to other solutions in the market)
Alarm.com has a customer base of 5.5 Million users, by far the largest in the market, growing with customers in 2016
Alarm.com is a specialised platform provider offering the fastest development of new features in SmartHome
Supporting a very large eco system with Integration of over 200 smarthome devices (camera’s, locks, thermostats, smartplug solutions)
Platform is open to integrate even more devices in function of the markets we will enter
Supports Self installation by the customer
With proven scale during 2016/2017 we should be able to win more high scale partnerships such as operators, utlities, insurance companies.

6. SecuritasHome – Where are we
Organization
Country organizations responsible for local deployment and commercial activities
Central organization (project management, technical support for generic development, support to local organizations in launching the concept)
Pilot countries
Netherlands – first launch May 2016
Belgium – first launch June 2016

7. Customer offer (bundled)
SecuritasHome – Go-to-market
B2B2C model
Installer network
Existing partner installers
Low volumes (10-50 contracts per month)
Contract dealers (sales organizations)
Experience in Sweden, Netherlands, Belgium
Medium volumes ( contracts per month)
Business Partners
Telecom operators, Utilities, Insurance companies - bundling
High volumes (> 10,000 contracts per year) B
Securitas
Business partner
Customer offer (bundled)
Initial offer C
End User

8. SecuritasHome - Netherlands
Offer
SecuritasHome powered by Alarm.com, based on Climax hardware
3 packages offered ,based on 5 year rental contracts
Essential - basic interactive pack– 29,95 €/m
Premium – Essential + peek-in + home automation - 34,95 €/m
Excellence – Premium + video - 39,95 €/m
Securitas branding
Securitas contracts
Go-to-Market
Contract Dealers (Sales Organizations)
Installer companies
Business partners (Vodafone, Eneco)
Timing
Soft launch 24 May 2016
Commercial Launch – Q4 2016
Business Partners – 2017

9. SecuritasHome - Netherlands

10. SecuritasHome - Netherlands

11. SecuritasHome - Netherlands

12. SecuritasHome – Are you next?
What is already available for you?
Full solution linked with monitoring platform
Tested hardware kit based on Climax and other hardware providers
App and Marketing collateral
Business and Pricing models
Experience from pilot countries, the central team and partners
What are your opportunities?
Development of SOC
Local partners interested in launching a SmartHome offer
European partners or Security Operators interested to enter your market

13. Soft Launch New countries
SecuritasHome – Milestones and next steps
Milestones
Selection HW
Soft Launch BE
Agreement Alarm.com
Platform Integration
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Comm. Launch NL & BE
Soft Launch New countries
Soft Launch NL

14. Integrity | Vigilance | Helpfulness
securitas.com