1. Enrollment Management 101
Jessica Marinaccio
Dean of Undergraduate Admissions and Financial Aid, Columbia University
Anne De Luca
Associate Dean, Harvard College Admissions & Financial Aid
Stacey Kostell
Vice President for Enrollment Management, University of Vermont
Matthew Proto
Vice President and Dean of Admissions and Financial Aid, Colby College

2. Enrollment Management
What is enrollment management?
How do enrollment managers help define and support institutional priorities?
What ethical dilemmas do enrollment managers face in addressing competing priorities?
What strategies are effective in building enrollment management teams?
What are the institutional benefits of implementing an enrollment management model?

4. Enrollment Management
Enrollment management is a comprehensive, integrated approach to student recruitment, services, and retention. Maguire Associates Chairman Jack Maguire first introduced the concept in the mid-1970s. Since that time, hundreds of colleges and universities have implemented systematic, researched-based enrollment management practices.

5. Enrollment management organizes and optimizes the student relationship as it moves from the prospect, inquiry and application stages to admission, enrollment and matriculation. 
Increasingly, enrollment managers also view satisfied students on a more comprehensive continuum as successful graduates, engaged alumni, generous donors, and loyal employers in what constitutes a true life cycle relationship.
Positioning the institution
Creating targeting strategies
Optimizing recruitment

6. The Evolution of Enrollment Management

7. Pricing strategically
Applying strategic financial aid modeling
Understanding market demand
Streamlining student administrative services
Strengthening satisfaction and retention
Assessing student achievement
Improving operations

8. Current World Population
United States
7,390,946,447
325,050,566
U.S. and World Population statistics as of May 15, 2017
Source: U.S. Census Bureau, International Database and World Population Clock

9. U.S. High School Graduates 2000-2032
Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

10. Regional Changes in U.S. High School Graduates

11. Projected Composition of U.S. High School Graduates by Race/Ethnicity
Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

12. Projected Change in U.S High School Graduates by Race/Ethnicity
Hispanic
Asian/Pacific Islander
American Indian/Alaska Native
Black
White
Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

13. The University of Vermont: Three Big Questions
What is the desired undergraduate enrollment?
What are our selectivity and broad diversity goals?
What is the net tuition revenue goal?
These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

14. The University of Vermont: Campus Enrollment
Our undergraduate enrollment is 10,000
Projected number of students needed to enroll to meet this goal
Major/Program limitations
Projected changed in retention or graduation
These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

15. The University of Vermont: Selectivity and Broad Diversity Goals
What is our target admit rate?
What is target academic profile?
What is Vermont vs. out-of-state mix?
What are college/school enrollment targets?
These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

16. Amount of merit scholarship awards
The University of Vermont: Net Tuition Goals and Financial Aid Leveraging
Amount of merit scholarship awards
Percent of need we can meet for students at different need levels
Utilization of UVM Foundation dollars to meet goals
These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

17. Colby College Institutional Commitments
Create an intellectually adventurous and diverse community.
Meet 100% of demonstrated need without student loans.
Support academic programs, athletics, the arts, new initiatives, and more.
These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

18. A Larger and More Competitive Applicant Pool
These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

19. Holistic Review
Identify students with intellectual curiosity and impact.
Ensure every student has the opportunity to emerge with the review of applications by two admissions officers during EDI, EDII and RD.
Begin with the transcript, School Report and School Profile.
Review every candidate through a committee process.
Recruit the most talented students from every background.
Use the waitlist as a tool to meet enrollment goals.
These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

20. The Challenges of Predicting Exact Enrollments
These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.