1. assoc. prof. Krasimira Staneva, PhD
„Challenges and changes in the development of international destinations with focus on rebuilding structures after economical, political or natural crisis“
assoc. prof. Krasimira Staneva, PhD
Krassimira Staneva 2016

2. International destination’s architectonics
The international destination as a multifunctional structure has different elements.
The international destination is in line with destination marketing, positioning and branding; destination planning, monitoring and product development.
Krassimira Staneva 2016

3. Profile of destinations
The destinations as composite products consisting of a bundle of different components including:
accommodation and food establishments,
tourist attractions,
cultural venues and the natural environment
Krassimira Staneva 2016

4. Type of crises
A. Natural- earthquakes, floods, volcano's eruption, climate changes, technogenic …
B. Political – social and terrorism
A+B=C
C. Economical: global and local
Krassimira Staneva 2016

5. The Changes 15/07/2016
Krassimira Staneva 2016

6. “SWOT" Analysis of Nica 2016 Strengths, Weaknesses, Opportunities, and Threats
Krassimira Staneva 2016

7. The Changes
Krassimira Staneva 2016

8. New situation, new philosophy
Krassimira Staneva 2016

9. Interaction between crises and Tourism destination management
Tourism destinations
Earth/Natural
Economical
Political instability
Krassimira Staneva 2016

10. The crisis’s impact on international destinations
Where we can find it?
Accommodation
Infrastructure
Travel propensity
Demand consumption patterns
Tourists’ motivation and scope
Atmosphere of the place/sense of place
Activities
Visiting attractions
Management plan of destination in generally
Krassimira Staneva 2016

11. The Challenges?
Krassimira Staneva 2016

12. Krassimira Staneva 2016

13. Our changed World New socio-demographic characteristics
New psichoemotional comfort
New economics situation
New sensitivity to the World
Krassimira Staneva 2016

14. The key of our success: RRR Restart Relocate Rebuild
Krassimira Staneva 2016

15. Restart Relocate Rebuild
Restart the system in every organization level
How?
Tourism Crisis Management Plan: developing measures, plans and manuals for emergency situation
2. Develop a diversification action: countries with more diversified international tourism were less affected by global economic crisis
Krassimira Staneva 2016

16. Diversification of source markets
In March 2009, UNWTO announced a Roadmap for Recovery : 6 world popular destinations are in crisis
Resilience/adapting function of tourism
Focus on job retention and sector support
Understand the market and respond rapidly
Boost partnerships and ‘competition’
Advance innovation and technology
Strengthen regional and interregional support
Krassimira Staneva 2016

17. Restart Relocate Rebuild
Relocate tourists
How?
Creation of new touristic services - accessible and diverse, aiming to new target group (high cost income countries, low cost were influenced by crisis)
Focus on local attractions- an aesthetic landscape, caves, scenic views, ecological- biological environment
Focus on different market source out of traditional as Russia, England, EU citizens
Krassimira Staneva 2016

18. Restart Relocate Rebuild
Destination access (alternative routes)
Social focus- to re force local economic and to improve the quality of life
Management of relocation’s risk
Krassimira Staneva 2016

19. Restart Relocate Rebuild Synergy of elements
Promotion
Marketing
Communication
Assessment
Planning
Development
Product development
Management
HR management
Krassimira Staneva 2016

20. Restart Relocate Rebuild
Rebuild How?
Taking into account specific interdisciplinary knowledge , principles, working models and strategies
Find any gaps in the structure
Plan what needs to be done to improve the post crisis’s situation
Allocate jobs to each partner from touristic body
Krassimira Staneva 2016

21. Restart Relocate Rebuild
To invest in HR (30% reduction of workplaces because of political crisis in Turkey 2016)
To involve all key stakeholders in recovery process and establish relationships and partnership group
Policy Responses to the crisis: Public policy and Government support
Krassimira Staneva 2016

22. Global Policy and UNWTO 2013
1. Fiscal measures
2. Monetary measures
3. Human resources measures/employment measures
4. Marketing and promotion measures
5. Travel facilitation
6. Public/private partnerships (PPPs)
7. Regional cooperation
8. Environmental measurements
Krassimira Staneva 2016

23. The Facts
According to the U.N. World Tourism Organization, tourists crossing international boarders reached over 1 billion a year .
Krassimira Staneva 2016

24. The Stimulus for Rebuilding
Create new jobs – particularly in small and medium enterprises (SMEs)
Mainstream tourism in stimulus and infrastructure programs
Review tax and visa barriers vis-à-vis growth
Improve tourism promotion and capitalize on major events
Include tourism in aid for trade and development support
Krassimira Staneva 2016

25. The Stimulus for Rebuilding
Green Economy/ Blue Economy
Develop green jobs and skills training
Respond effectively to climate change
Profile tourism in all green economy strategies
Encourage green tourism infrastructure investment
Promote a green tourism culture in suppliers, consumers and communities
Source: Economic Crisis, International Tourism Decline and its Impact on the Poor UNWTO ISBN: (printed version) I 2013
Krassimira Staneva 2016

26. Our changed World New demographic characteristics
New social characteristics
New economics situation
New sensitivity to the World
New psycho emotional comfort
Krassimira Staneva 2016

27. After crisis
Changing World is provoking the stakeholders and professionalists to create innovations in every structures to manifest the synergy of different knowledge areas to obtain balanced touristic product with respect to environment and life
Krassimira Staneva 2016

28. The Real Challenges
The challenges of how to construct facilities, provide energy, water and waste management, develop new food supplies, and protect cultural heritages and environment of local communities, is the real and main crisis
Krassimira Staneva 2016

29. Contents
Krassimira Staneva 2016