1. Cloud ready, Multi-tenant Application Development Platform
The smartest way to build configurable high quality applications on .NET that can be deployed on any cloud..
Ram Kumar - Director – Product Management
(A Division of Asteor Software Inc)

2. Innovation
Featured by Gartner for its Innovative, Cool and Potentially disruptive offering

3. Value Proposition
Develop on .NET, Deploy Anywhere
Cloud ready scalable, Multi-tenant
Architectural and Engineering excellence packaged and delivered as a product and used during development as a framework
30-50% saving in cost and time to market
Strategic and Technical control over the entire application stack
Freedom Flexibility and Control of Custom Development without the complexities, risks, costs and time overheads associated with ground up development
Delivered as a framework package (library) of APIs and Services, installed and used with Visual Studio during development.

4. APaaS vs Ground-up vs Techcello
Executive Summary – Company Overview
Alternatives
APaaS vs Ground-up vs Techcello
Alternative 1
Alternative 2
SaaS
Business Functionalities
Ground-up
Custom Development on .NET
APaaS
(Eg. Force.com)
Techcello Multitenant ADP for .NET
PaaS
On Premise or
IaaS / PaaS
On-Premise or
IaaS / PaaS
IaaS
Faster time to market
Platform Lock in
Proprietary Development Environment
4GL for simple apps
Freedom, Flexibility & Control
Complexities, Risks, Cost and Time Overheads
Freedom, Flexibility & Control
Productized Engineering Excellence
Save time and cost, Reduce risk
© Techcello

5. Multi-tenant, Configurable for ISVs, Enterprises and Government
Redefining the Application Stack
Multi-tenant, Configurable
Scalable Apps
for ISVs, Enterprises and Government
PaaS, IaaS, VM, Box
© Techcello

6. The Process Development
Is there a business case for Multi-tenancy maturity model 3 or 4 for your product? Or do you think Maturity model 1 and 2 is sufficient to begin with?
Maturity Model 1 and 2 (Separate instance for each tenant / Customer)
Maturity Model 3 and 4 (Shared Instance for each customer)
Development
No separate run time container or App server. The binaries of the Techcello framework can be deployed along with your product.

7. The Development Platform
Will talk about the Techcello features in a while
The Development Platform
When do you plan to start your development / migration to SaaS?
Immediately
Within the next 3 months
3-6 months
> 6 months

8. Multi-tenancy – Maturity Levels supported
Application Layer
Database Layer
Separate DB per tenant
Separate Schema per tenant
Separate Table per tenant
Shared table with tenant ID
Infrastructure Layer
Dedicated box per tenant
VM’s / Private Cloud
IaaS (Example Amazon)
PaaS (Example Azure)
Apps built with Techcello framework can use any combination of maturity levels.

9. Distributed Computing Machines
Application Multi-tenancy in the Enterprise Context
France
Germany UK
Australia
Core
Common
Local
Distributed Computing Machines
Data Store
Computing Machines

10. Alliance Business Model Hierarchy
Tenant – Hierarchy and Virtual Tenants
XXX Global
XXX France
XXX UK
XXX Germany
XXX Australia
XXX USA
XXX Sweden
XXX Italy
SXXX…
XXX …
Country level Virtual Tenants
NH Grp NH
NH Grp NH
NH Grp NH
NH Grp NH
NH Grp NH
Group / SBU / Business Level Virtual Tenants NH
Tenants and Users

11. Integration

12. .NET Applications on Techcello : Use Cases
ISVs, BPO, HRO, KPO, Enterprise, e-Governance
Common Threads
Productized NFR Stack, Gives you a head start of 30-40%
Architectural and Design best practices : consistency across applications
Single code base for multiple levels of tenants for reduced TCO
Multiple products / applications using a common engineering / NFR stack
Configurability and Customizability by power users at tenant level
End user Customizable Views and Reports
End user Customizable Business Rules and Workflows
Scalability & Performance (using Public or Private Cloud technologies)
Service based integration of techcello capabilities with existing systems.

13. Case Study - 1
Invision, Germany – Leading player in Workforce Management
Bought 30 developer licenses
Was planning to build an in-house multi-tenant engineering platform before coming across Techcello
Evaluated Techcello for 2 months with extensive performance testing and POCs
Decided to standardize on our platform as the engineering foundation and framework for all their present and future products
Migrated part of their product to Amazon using Techcello within 6 weeks.
Has a migration road map for the next 2-3 years

14. Benefits Administration Platform for Secova USA ( HRO )
Case Study 2
Benefits Administration Platform for Secova USA ( HRO )
The entire product built on top of the Techcello Platform
Designed for 1 Million+ Employees and 5000 Concurrent users
Deployed on Private Cloud (VMs with Windows / SQL)
Views, Access Control Policies, Benefit Plans, Business rules and Workflow are customizable by end users at the tenant level
Customer sees increased market opportunities because of the flexible product design:
Operations and Marketing people can configure and implement product to suit each customer.

15. Benefits Administration System built on Techcello
Before
After
Only IT personnel can make system changes
Only domain expertise is required to make a change
3 months to configure a new client
3 days to configure a new client
Poor Scalability
Scale up and Scale out capabilities to accommodate several new and large clients
Manually configured business processes +
Complex and disparate rules for each customer
Heavy dependence on direct backend updates
Uniform and template-ized business processes and rules
+ Operational manager can make even the most fine-grained system change to the system from his laptop in a holiday resort

16. Case Study 3
Synergita –Start up in Talent/Performance Management System
Had a young team (2-4 years experience)
Needed a strong, tested and scalable Multi-tenant platform so that they can focus only on the business domain functionalities
Successfully live at Amazon
Extensively leveraged the customizability and configurability aspects of Techcello on a multi-tenant architecture.
Is able to offer an enterprise class platform on a disruptive SaaS pricing model with a product that can be “self-configured” by customers across verticals, domains and organization sizes.

17. Sample Customers
Customer
Domain
Country
Seg.
InVision
Work Force Management
Germany
ISV
Rofarez
Business Management System
Malaysia
DuoSoft
CRM
Srilanka
Synergita
Performance Management System
India
Secova
Benefit Adminstration
USA
HRO
Sutherland
MNC
BPO
Mobius
Retail KPO
KPO
CitiXsys
Retail
Wise.Net
Educational
Australia

18. The Development Platform
When do you plan to start your development / migration to SaaS?
Immediately
Within the next 3 months
3-6 months
> 6 months

19. Key Features Scalability
Data Connection Abstraction and Data Partitioning Support
Distributed Caching,, Stateless Design (For application scaling)
Access Control (tenant level and user level)
Role – Privilege Mapping, Configurable Data Scope Policies
Licensing, Subscription, Module / feature provisioning, Usage quotas
Tenant – Sub tenant Hierarchy , Tenant Config. templates
Support for Federated Authentication and SAML
Tenant User level Customization of
Themes, Logos, Forms , Grids, Notification Templates
Data models, Custom Fields

20. Key Features.. Contd..
End user customizable Business Rules (can interoperate with MSWFF)
BR Engine used by developers. BR UI screens allow end users to customize
End user customizable Workflows (can interoperate with MSWFF)
WF engine used by developers. WF designer UI allow end users to customize
End user customizable Reports
Ad-hoc Query builder, Report designer and Chart designer used by end users.
Scheduler, Notification and Event System
Event and time based schedulers. Supports Batch and Single Notifications for and FTP
Developer Productivity tools
Code generator and Fluent API
Manage Master Data, Pick up Lists, Admin and Configuration data

21. Key Features.. Contd.. Ready to use Administration Screens for
Tenant Management, User Management. Role-privilege mapping, Data scope policy management, License / Subscription / Package Management, Tenant – Sub tenant config. templates
Shipped with source code. Can be extended, modified or completely discarded. Developers can also consume celloSaaS services and build their own screens if necessary.
Plumbing (celloSaaS wrapper around Entreprise Library)
Logging, Exception handling, Transaction Auditing, Usage Auditing, Pre and Post processors, Policy injection
Usage
Developer : Inherit and extend classes, Call APIs and WCF Services
Power users / Administrators : Admin screens accessed via a browser

22. POCs (being ) built on Techcello
US$ 20 Billion Consumer Products company
Content / Document Management SaaS (USA)
Healthcare Benefits Management (USA)
E-Governance (Workflow system) – India

23. Licensing Model Developer License (Windows 7 and Windows XP)
USD 3000 per developer : perpetual / USD 1500 per developer : annual
USD 500 per developer : 3 months / USD 200 per developer : monthly
AMC : 20% per year (for perpetual licenses only).
Unlimited Developer license package available on request
Server License (Windows Server 2008 and above)
USD 5000 per server instance : perpetual / USD 2000 per server instance : annual
USD 500 per server instance :3 months / USD 200 per server instance : monthly
AMC : 20% per year (for perpetual licenses only)
Unlimited Server license package available on request
Source code licensing option available on request.

24. Installing cello 24

25. Installation : Pre-requisites
- The Microsoft .NET framework 4.0
ASP.NET MVC 3.0
Microsoft Visual Studio 2010 development system
Enterprise Library 4.0
Visual Studio 2010 Software Development Kit (SDK)
Guidance Automation Toolkit (GAT) 2010
Guidance Automation Extension (GAX) 2010
Installation : Steps
Install Guidance package
Run cellosaas package installer. 25

26. Creating a new project 26

27. 1. Click on New Project (Visual Studio) 27

28. 2. Select cellosaas Package (from installed templates) 28

29. 3. Enter Project Name (Example CRM) 29

30. 4. New Project created
Your
Product
Layers 30

31. Thank You
For more information
Ram Kumar