1. 2017一 Quarterly China Book Retail Market Analysis Report
Beijing open - book Information Technology Co., Ltd

2. Open book sampling system description (as of January 2017)
内蒙古 甘肃 宁夏 新疆 青海 四川 西藏 云南 贵州 广西 重庆 陕西 山西 湖南 湖北 广东 江西 福建 浙江 安徽 辽宁 吉林
黑龙江 山东 江苏 河北 河南 台湾 海南
Entity bookstore sampling scale steadily
1205 cities
3053 Bookstores 北京 上海
Online bookstore sampling scale continues to expand

3. 327.50 Billion yuan 97.79Billion Yuan 229.72 Billion Yuan
Open book sampling system description (as of January 2017)
Billion yuan
97.79Billion Yuan
Billion Yuan
Physical store monitoring foreign code
Online shop monitoring Foreign Code
2016 open system overall monitoring foreign code
2016 open system monitoring and marketing varieties
175.09Million kinds
New book variety
21.03 Million

4. 2016 overall market continued growth momentum, the annual increase of 12.3% year on year
12.30%
Year-on-year growth rate
-2.23%
The size of the store is basi cally stable
30.13%
Self-operated shop growth rate slightly slowed d own
Shop size of the first ultra-entity, the distribution pattern is not yet balanced
≈ 60%
Shop third-party platform for rapid growth
Publishers, publishing companies, Xinhua Bo okstore shops and in-depth operations, is a n important driver of third-party platform sa les growth
Since 2012, the national book retail market foreign code structure changes (billion)
2017 January to March, the overall market continues to maintain the momentum of growth, physical store channel year on year 3.51%, shop monitoring code change year on year to 67.15%

5. The proportion of foreign matter
2016 retail industry as a whole. Children for the first time takes over the social sciences, as the largest market segments
Primary Market
The proportion of foreign matter
(%)
Year-on-year change
(percentage point)
Children
23.51
+3.02
Social Sciences
23.09
-0.83
Educational
15.31
+0.10
Literature
13.28
+0.44
Technology
7.57
-1.13
Language
6.82
+0.08
Life
3.95
-0.25
Art
3.89
-1.16
Biography
1.42
-0.08
Other
0.72%
Biography
1.42%
Life
3.95% Art
3.89%
Children23.51%
Social Sciences
23.09%
Language
6.82%
Technology
7.57%
Literature
13.28%
Educational
15.31%
2016年零售整体市场码洋构成

6. In the first quarter, the leading publishing group's competitive landscape changed little
Rank
Rank Change
Publishing Unit
Retail
Physical Store
Shop
Code foreign Share
Foreign Code rankings 1 →
China Publishing Group
6.14%
6.48%
6.02% 2
Jilin Publishing Group
3.65%
3.25% 6
3.80% 3
Phoenix Publishing Media Group Limited
3.20%
4.64%
2.67% 5 4
↑ 2
Zhongnan Publishing Media Group Co., Ltd
2.99%
3.40%
2.85%
↓ 1
China Gongxin Publishing Media Group Co., Ltd
2.88%
2.66% 8
2.96%
Yangtze River Publishing Media Co., Ltd
2.75%
3.21% 7
2.58%
↑ 1
Zhejiang Publishing Joint Group
2.51%
2.19%
Chinese world publishing media co., Ltd
2.35%
1.75% 13
2.57% 9
↓ 2
Shanghai Century Publishing Co., Ltd
2.13%
2.17% 10
2.11%
Shaanxi Xinhua Publishing Media Group Co., Ltd
2.00%
1.50%

7. The first quarter of 2017 fictional class bestseller TOP53 4 5
Physical store 1 2 3 4 5
Shop

8. The first quarter of 2017 non - fiction class bestseller TOP53 4 5
Time to Market
201701
Physical store 1 2 3 4 5
Time to Market
201701
Shop

9. The first quarter of 2017 children's best-selling book TOP53 4 5
Time to Market
201701
Physical store 1 2 3 4 5
Shop

10. Professional from the focus on service quality
Thank you
Professional from the focus on service quality