1. TITLE PAGES

2. Private and confidential. Do not share without permission.
TITLE OF PRESENTATION
Description of presentation
Private and confidential. Do not share without permission.

3. Arial regular, 7pt, centered, color: 149, 149, 149
Background color: 255, 255, 255
2.41”
1/2 stroke, .45” tall, color: 212, 212, 212
Color: 19, 59, 163
.66”
ARIAL REGULAR, 28PT
Arial regular, 16pt, color: 68, 68, 68
Do not move, stretch, or change the size of our logo.
Do not change the font, color, position or size of the titles. If you do not have Arial regular, Arial is acceptable.
Optional
Arial regular, 7pt, centered, color: 149, 149, 149

4. Private and confidential. Do not share without permission.
ALTERNATE TITLE PAGE
Description of presentation
Private and confidential. Do not share without permission.

5. Private and confidential. Do not share without permission.
Size and placement of logo, stroke and text is the same as the regular title page, but in order to show up on the dark background, all these elements change to white.
ALTERNATE TITLE PAGE
Description of presentation
Private and confidential. Do not share without permission.

6. BASIC PAGES

7. Agenda Lorem ipsum dolor Sit amet Consectetur adipiscing elit
Aliquet tellus nec
Eget dui nec sapien
Hendrerit semper

8. Arial regular, 18pt, and color is 19, 59, 163
.6”
Most basic pages use these margin measurements unless otherwise stated.
Arial regular, 18pt, and color is 19, 59, 163
1.25”
Use sentence case for all headlines (above)
Use sentence case in this list text as well
This text is gill sans light, 14pt
Text color is 68, 68, 68
Eget dui nec sapien
Hendrerit semper 1” 1”
.6”

9. Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit in eros augue, fringilla sagittis nisl rutrum, maximus finibus leo.

10. .6”
Make a bold statement
Arial regular, 18pt, color: 19, 59, 163, leading is 1.2.
Text is left justified, the text block is centered vertically.
Sometimes we add faded images to the background and make bold statements about our project or company.
Color: 36, 123, 212 1” 1”
.6”

11. “That’s been one of my mantras — focus and simplicity
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
– Steve Jobs

12. 1”
.6”
Text is left justified, the text block is centered vertically.
“A well chosen quote adds emphasis and credibility to a key point in your presentation. Arial regular italic, 18pt, color: 149, 149, 149, leading is 1.2”
– Arial regular, 14pt, color: 68, 68, 68

13. Text with bullets Arial regular,14pt
Bullet text is Arial regular,14pt.
Bullet text color is 68, 68, 68.
Donec lobortis dignissim diam, at sagittis massa fermentum at.
Text color is 68, 68, 68
Sed tincidunt est at quam faucibus.
Id vehicula nisi convallis.
Aliquam dignissim urna sit amet urna vehicula laoreet.
Ut at elit vitae velit laoreet ullamcorper.
Nunc placerat enim in nulla cursus consectetur.

14. Text with bullets Arial regular,14pt1”
.6”
Text with bullets
1.25”
Arial regular,14pt
Bullet text is Arial regular,14pt.
Bullet text color is 68, 68, 68.
Donec lobortis dignissim diam, at sagittis massa fermentum at.
Text color is 68, 68, 68
Sed tincidunt est at quam faucibus.
Id vehicula nisi convallis.
Aliquam dignissim urna sit amet urna vehicula laoreet.
Ut at elit vitae velit laoreet ullamcorper.
Nunc placerat enim in nulla cursus consectetur.

15. Simple 2 column lists Green is a positive color Arial regular, 14pt
Color is 28, 182, 17
Red is a negative color
Color is 238, 79, 79
Arial bold, 14pt
Color is 68, 68, 68

16. Simple 2 column lists Green is a positive color Arial regular, 14pt1”
.6”
1.25”
Simple 2 column lists
Green is a positive color
Arial regular, 14pt
Color is 28, 182, 17
Red is a negative color
Color is 238, 79, 79
Arial bold, 14pt
Color is 68, 68, 68

17. Detailed 2 column lists Arial bold, 14pt Color is 36, 123, 212
Arial regular, 14pt, color: 68, 68, 68
Phasellus viverra ligula et lorem sollicitudin rutrum.
Praesent aliquet odio eu velit imperdiet semper.
Nulla
Tristique neque ligula
Quis auctor lorem fringilla eu
Color is 68, 68, 68
Quisque vitae purus dolor
Nulla
Proin a enim id felis sagittis dapibus. Maecenas orci neque, vulputate et nulla sit amet, posuere ultricies tellus.
Donec pellentesque vitae dui aliquam aliquet

18. Detailed 2 column lists Arial bold, 14pt Color is 36, 123, 2121”
.6”
1.25”
Detailed 2 column lists
Arial bold, 14pt
Color is 36, 123, 212
Arial bold, 14 pt
Arial regular, 14pt, color: 68, 68, 68
Phasellus viverra ligula et lorem sollicitudin rutrum.
Praesent aliquet odio eu velit imperdiet semper.
Nulla
Tristique neque ligula
Quis auctor lorem fringilla eu
Color is 68, 68, 68
Quisque vitae purus dolor
Nulla
Proin a enim id felis sagittis dapibus. Maecenas orci neque, vulputate et nulla sit amet, posuere ultricies tellus.
Donec pellentesque vitae dui aliquam aliquet

19. PHOTOGRAPHS

20. Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Business or personal setting.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.

21. 1”
.6”
1.25”
Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Business or personal setting.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.
This photo takes about 1/2 width of the page.
1/2 width is best practice.

22. Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.

23. 1”
.6”
1.25”
Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.
This photo takes about 1/2 width of the page.
1/2 width is best practice.
A full bleed adds drama and impact.

24. Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Business or personal setting.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.

25. 1”
.6”
1.25”
1/2 width is best practice.
Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Business or personal setting.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.
This photo takes about 1/3 width of the page.
DON’T use images smaller than 1/3 width
of the page.

26. Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.

27. 1”
.6”
1.25”
1/2 width is best practice.
Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.
This photo takes about 1/3 width of the page.
A full bleed adds drama and impact.
DON’T use images smaller than 1/3 width
of the page.

28. Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.

29. .5”
.6”
1.25”
1/2 width with a 1” margin is best practice.
Photo with text
People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room.
Moments in people’s lives.
Cheerfulness and confidence.
Optimism and comfort.
Arial regular, 14pt, color: 68, 68, 68.
This photo takes about 2/3 width of the page.
DON’T use images larger than 2/3 width of the page in this type of page.
Note that the left and right margins are smaller for this page because the image is so large, but most of the time, try to maintain a 1” margin.

30. Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.

31. .5”
.6”
1.25”
1/2 width is best practice.
Photo with text
Lighting on all images should be bright and natural with saturated colors to add life and vitality.
A bleed can add visual impact.
Do not stretch images.
Do not add strokes around images.
Do not add drop shadows.
This photo takes about 2/3 width of the page.
A full bleed adds drama and impact.
DON’T use images larger than 2/3 width of the page in this type of page.
Note that the left margin is smaller for this page because the image is so large, but most of the time, try to maintain a 1” margin.

32. Personas Subtitle, Arial regular, 14pt Round portraits are fun.
Natural smile.
Face and body slightly to the side.
Natural lighting.
Backdrop out of focus, showing a sense of space.
Modern business casual attire.
Arial regular
Restaurant Owner
Customer Need
Support business
Years in Business 3
Employees 4
Revenue
$200k
Size 14pt
Arial bold, 10pt
Arial regular
Arial bold
7pt
10pt
Color: 34, 147, 249
$75k
Homeownership
Own with mortgage

33. Personas Subtitle, Arial regular, 14pt Round portraits are fun.1”
.6”
.5”
1.5”
Blue block is 19, 59, 153
Personas
Subtitle, Arial regular, 14pt
Round portraits are fun.
Natural smile.
Face and body slightly to the side.
Natural lighting.
Backdrop out of focus, showing a sense of space.
Modern business casual attire.
Arial regular
Restaurant Owner
Customer Need
Support business
Years in Business 3
Employees 4
Revenue
$200k
Size 14pt
Arial bold, 10pt
Arial regular
Arial bold
7pt
10pt
Color: 34, 147, 249
$75k
Homeownership
Own with mortgage
.5”
The right margin is .5” and different from the left margin because the entire blue block is considered it’s own separate smaller image with .5” margins.

34. TYPOGRAPHY

35. Our typefaces 1) Arial regular
We use Arial regular for page titles and sometimes subtitles.
We use Arial regular for all general text.
2) Arial bold
DO: Keep the same size, color and boldness the same.
DON’T: Use a serif typeface like Times New Roman.

36. CHARTS

37. Color block chart Arial regular, 14pt Mobile first Life cycle
marketing
EP bundle standalone
BAP
Arial regular, 10 pt. Color of blue block is 3, 0, 119
Color of blue block is
19, 59, 163
Color of blue block is
36, 123, 212
Color of blue block is
34, 147, 249
Arial regular, 14pt, blue color is 36, 123, 212 and
orange color is 255, 104, 4

38. Color block chart Arial regular, 14pt Mobile first Life cycle1”
.6”
1.25”
Color block chart
Arial
regular, 14pt
Mobile
first
Life cycle
marketing
EP bundle standalone
BAP
Arial regular, 10 pt. Color of blue block is 3, 0, 119
Color of blue block is
19, 59, 163
Color of blue block is
36, 123, 212
Color of blue block is
34, 147, 249
Arial regular, 14pt, blue color is 36, 123, 212 and
orange color is 255, 104, 4

39. Arial regular, 18pt, and blue background is
Arial regular, 10pt, color: 255, 105, 4
Color: 10pt, 36, 123, 212
Arial regular, 18pt, and blue background is
34, 127, 239. 1
Dark gray text is Arial regular, 10pt, color: 68, 68, 68 2
Left # is Arial regular, 14pt 3
Blue text is 36, 123, 212 4
Blue bars are 255, 104, 4 5
Lorem ipsum dolor sit amet 6
Consectetur adipiscing elit 7
Donec lobortis dignissim diam 8
Ut sollicitudin ex sed lorem suscipit dictum 9
Suspendisse potenti 10
At sagittis massa fermentum at 11
Sed tristique laoreet erat, at laoreet quis 12
Sed tincidunt est at quam faucibus 13
Id vehicula nisi convallis 14
Aliquam dignissim urna sit amet urna

40. Arial regular, 18pt, and blue background is
.5”
.6”
1.25”
Arial regular, 10pt, color: 255, 105, 4
Color: 10pt, 36, 123, 212
Arial regular, 18pt, and blue background is
34, 127, 239. 1
Dark gray text is Arial regular, 10pt, color: 68, 68, 68 2
Left # is Arial regular, 14pt 3
Blue text is 36, 123, 212 4
Blue bars are 255, 104, 4 5
Lorem ipsum dolor sit amet 6
Consectetur adipiscing elit 7
Donec lobortis dignissim diam 8
Ut sollicitudin ex sed lorem suscipit dictum 9
Suspendisse potenti 10
At sagittis massa fermentum at 11
Sed tristique laoreet erat, at laoreet quis 12
Sed tincidunt est at quam faucibus 13
Id vehicula nisi convallis 14
Aliquam dignissim urna sit amet urna
.5”
.6”

41. 24% 360k 4.42m 26% 27% 36pt 19.5m 43% Numbers don’t lie
Arial bold, 14pt
24%
360k
4.42m
26%
Big numbers are
Arial regular
Big number color is
19, 59, 163
This text is Arial regular, 10pt,
color: 68, 68, 68
Use sentence case
Color: 68 , 68, 68
27%
36pt
19.5m
43%
Lorem ipsum dolor
sit amet
Mauris lectus elit, tincidunt eu
dolor sed
Ut sollicitudin ex sed lorem
suscipit dictum
Suspendisse potenti

42. 24% 360k 4.42m 26% 27% 36pt 19.5m 43% Numbers don’t lie1”
.6”
1.25”
Numbers don’t lie
Arial bold, 14pt
24%
360k
4.42m
26%
Big numbers are
Arial regular
Big number color is
19, 59, 163
This text is Arial regular, 10pt,
color: 68, 68, 68
Use sentence case
Color: 68 , 68, 68
27%
36pt
19.5m
43%
Lorem ipsum dolor
sit amet
Mauris lectus elit, tincidunt eu
dolor sed
Ut sollicitudin ex sed lorem
suscipit dictum
Suspendisse potenti

43. These boxes point to these boxes
Issue
Approach
The subtitle text above is Arial bold,
14pt and color is 68, 68, 68.
Light blue color box is 36, 123, 212
Text is Arial regular, 10pt. Dark blue color box is
3, 0, 19.
Vulputate et nulla sit amet, posuere ultricies tellus.
Nulla tristique neque ligula, quis.
Quisque vitae purus dolor.
Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper.
Proin a enim id felis sagittis dapibus.
Maecenas orci neque.
Donec aliquet mauris scelerisque leo
facilisis vestibulum.

44. These boxes point to these boxes1”
.6”
1.25”
These boxes point to these boxes
Issue
Approach
The subtitle text above is Arial bold,
14pt and color is 68, 68, 68.
Light blue color box is 36, 123, 212
Text is Arial regular, 10pt. Dark blue color box is
3, 0, 19.
Vulputate et nulla sit amet, posuere ultricies tellus.
Nulla tristique neque ligula, quis.
Quisque vitae purus dolor.
Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper.
Proin a enim id felis sagittis dapibus.
Maecenas orci neque.
Donec aliquet mauris scelerisque leo
facilisis vestibulum.

45. Simple table Lorem This text is Arial bold, 10pt
Blue color: 36, 123, 212
Ipsum dolor Q1
This text is Arial regular, 10pt
Color: 68, 68, 68
Sit amet cursus ex risus sed metus
Suspendisse scelerisque semper Q2
Integer pellentesque blandit pharetra
Quisque vestibulum eu mauris non luctus
Nulla auctor
Tempor pulvinar, tortor arcu Vehicula est, vitae semper Q3
Ut nec tincidunt eros, at luctus justo. Sed vestibulum, velit vel scelerisque egestas
Donec eu dui vitae
Lorem ipsum dolor Q4
Neque felis mattis metus
Nunc mollis tempor
Sit amet, consectetur adipiscing

46. Simple table 1” .6” 1.25” Lorem This text is Arial bold, 10pt
Blue color: 36, 123, 212
Ipsum dolor Q1
This text is Arial regular, 10pt
Color: 68, 68, 68
Sit amet cursus ex risus sed metus
Suspendisse scelerisque semper Q2
Integer pellentesque blandit pharetra
Quisque vestibulum eu mauris non luctus
Nulla auctor
Tempor pulvinar, tortor arcu Vehicula est, vitae semper Q3
Ut nec tincidunt eros, at luctus justo. Sed vestibulum, velit vel scelerisque egestas
Donec eu dui vitae
Lorem ipsum dolor Q4
Neque felis mattis metus
Nunc mollis tempor
Sit amet, consectetur adipiscing

47. XX% XX% XX% XX% XX% XX% XX% Simple pie charts
Text to label this percentage
XX%
Consecture integer blandit
XX%
Lorem ipsum dolor sit amet
XX%
Neque felis mattis
XX%
Text to label this percentage
XX%
Consecture integer blandit
XX%
Lorem ipsum dolor sit amet

48. Simple column chart Numbers Numbers Numbers Numbers
Text to label this percentage
Numbers
Lorem ipsum dolor sit amet
Numbers
Consecture integer blandit
Numbers
Neque felis mattis

49. Title
Text
Text
Text
Text
Text
Text
Text
Text

50. 0.6”
0.9”
Title
0.5”
Text
Text
Text
Text
0.5”
Text
Text
Text
Text

51. Title Line of text goes here Line of text goes here

52. Title Line of text goes here Line of text goes here

53. Title Line of text goes here Line of text goes here

54. THANKS!