1. Catalogs Social Media Television Word of Mouth Advertising Mailers
Marketing Unit 1 World of Marketing
Catalogs
Social Media
Television
Word of Mouth
Advertising
Mailers
Coupons
Spam
Internet

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3. The 4 P’s Additional P’s Product Price Place Promotion
Product
Price
Place
Promotion
Additional P’s
Packaging
Positioning
People
Process
Partners
Purpose
Personality
Punch

4. Marketing:
The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
WHAT?!

6. Marketing Entrepreneurship Business & Society Channel Management
Pricing
Promotion
Market Planning
Marketing Information Management
Product/Service Management
Business & Society
Marketing
Entrepreneurship

7. Using the name in print ads or catalogs
The Marketing Concept
Business should strive to satisfy customers’ needs and wants while generating a profit for the firm.
Focused on the customer!
Customer Relationship Management (CRM)
Freebies s
Using the name in print ads or catalogs
Frequent Customer

8. Review: TBD marketingessentials.glencoe.com/1/read
Name two ideas that can be marketed.
Where do exchanges take place?
What is the main difference between consumers and industrial users
A customer purchases two tables at $ each and would like them to be delivered. Your company charges customers $50 for delivery and the state imposes a 5 percent sales tax on furniture, but not on the delivery charge. What is the total amount due to the customer?
List at least three ways the Internet has changed marketing functions.
Review: TBD marketingessentials.glencoe.com/1/read

9. Marketing Essential Unit 1, Section 2
I can analyze the benefits of marketing.
I can apply the concept of utility.

10. Economic Benefits
New and Improved Products
Lower Prices

11. Utility Form Utility Place Utility Time Utility Possession Utility
An attribute of a product or service that makes it capable of satisfying consumers’ wants and needs.
Added Value
Form Utility
Place Utility
Time Utility
Possession Utility
Information Utility
Utility

12. Review: TBD How does marketing help to lower prices?
In what way is marketing related to form utility?
Which utility is added by drive-through windows at fast-food restaurants?
In business-to-business transaction, the seller offers the buyer a 2 percent discount for paying a bill early. Assuming the buyer took advantage of this offer, how much would be discounted on a $10,000 invoice?
Write a brief story (two to three paragraphs) about a young person shopping at the local mall that incorporates all the benefits of marketing.
Review: TBD

13. Marketing Essentials Unit 1, Section 3
I can describe the concept of market
I can differentiate consumer and industrial markets
I can describe market share
I can define the target market
I can list the components of the marketing mix

14. Market
A group of people who might buy a product or service

15. Consumer Market Industrial Market
Buy for personal use
Objectives
Low/Reasonable Price
Make Life Easier
Improve Appearance
Create Status
Personal Satisfaction
Buy for a company
Objectives
Improve Profits
Improve Productivity
Increase Sales
Decrease Expenses
What does the Consumer Want
What does the reseller Want?

16. Market Share
Percentage of the sales volume generated by all companies in a given market

17. Target Market & Market Segmentation
Target Market: The group of customers identified within a specific market.
Market Segmentation: Breaking a market into smaller groups based on common characteristics, then marketing to one group.
Target Market & Market Segmentation

18. Customer Profile Used to develop a clear picture of the target market.
Age
Income
Ethnicity
Occupation
Attitudes
lifestyle
residence.

19. Catherine (Traditional) Julie (Neo-Traditional)
Conservative
Working or stay at home mother
All Ages
Family Oriented
Drives Lexus
Owns clothes for multiple years
Middle of the road
Working mother or single
All ages
Career Focused
Drives Audi
Wears clothes for multiple seasons, adds new items for fashion twist
Middle of the road
Working mother or single
All ages
Career Driven
Drives Volkswagon or Toyota
Wears clothes for one season, some basics
Liberal
Single
All ages
Status Driven
Drives BMW or Mecedes
Wears clothes once
Erin (Contemporary)
Alex (Fashion)

20. Energy Drinks

21. Extreme Sports Enthus. (14-35) Athletic Adults(26-42)
Market Segmentations
Extreme Sports Enthus. (14-35)
Athletic Adults(26-42)
Wanabe Athletes (14-35)
Target Market
Extreme Sports Enthus. (14-35)
Customer Profile
Male
Jake
Skateboarder
College Aged
Pizza deliver

22. The 4 P’s Additional P’s Product Price Place Promotion Packaging
Positioning
People
Process
Partners
Purpose
Personality
Punch

23. Product Price Promotion Place
New Target Market
Product
Price
Promotion
Place

24. What is the difference between consumer and industrial markets?
What is the relationship among market segmentation, target markets and customer profiles?
Name the four P’s of the marketing mix, and explain the importance of target market for each of them.
If total sales in the ice cream category were $4.4 billion and Breyers’ sales were $650,417,792 what would be its market share? Round your answer to the nearest tenth decimal place.
Write a customer profile for a magazine of your choice. Support your description by describing sample articles and advertisements from the magazine.
Review: TBD