1. Product Placement & Branding
Marketing Co-Op

2. Product Placement
Type of promotion that involves using a brand-name product in a movie, television show, sporting event, or even a commercial for another product

3. Product Placement
The brand could be incorporated in any of the following ways:
Verbal mention
Presentation of the logo
Presentation of the product itself

4. Brand Integration
When a company pays a fee to have their brand incorporated into a production
This is the only guarantee that your brand or product will appear within the content of the production
Fees to productions are dependent upon the level of the integration and the distribution reach of the property

5. OOPS!
When a brand shows up in a production with out paying a brand integration fee the logos should be blurred or blacked out
Examples:
Reality TV
Interviews

7. ET
One infamous example of product placement occurred in Steven Spielberg's movie ET.
Originally the alien creature was supposed to be lured out of hiding by following a trail of M&M chocolate candies. The company which produces M&Ms, however, did not wish to have their product associated with an unproven and potentially unmarketable movie.
A rival company agreed to provide a
similar candy called Reese's Pieces. The
movie became a huge financial success,
and the product placement boosted
sales of Reese's Pieces substantially.

8. NFL
Baltimore Ravens
Washington Redskins
New York Giants
Cincinnati Bengals
St. Louis Rams
Seattle Seahawks
Louisiana State University
University of Arkansas
University of Florida
University of Georgia
University of Miami
University of South Carolina
University of Tennessee
Clemson University
National Rifle Association
Barcalounger
BMW
Borders
Canon
Chanel
Cosmopolitan
Dell
Dial-a-Down
FedEx
Ford
Jordan
Madden
MTV
NASCAR
Nike
Vtech
Kentucky Fried Chicken
Taco Bell
Pepsi
Ole Miss
Schutt Sports
Spalding
Under Armour

9. Aquafina
Baldwin
Boost Mobile
Cadillac
Caesars Palace
Cirque du Soleil
Coca-Cola
DNX
Fiji
Taser
Trump Plaza
Hard Rock Café
Jägermeister
Krispy Kreme
Lay's
Mercedes
MGM Grand
Monster Energy Drink
Nokia
Rogaine
Roots

10. 1800
American Spirit
Apple
BlackBerry
Cisco
City Paper
Coogi
Crest
CVS
Dell
Dole
Extra Gum
Gillette
Handy Market
Home Depot
Jameson
JVC
Kellogg's
Land Rover
Lay's LG
Marlboro
Motorola
MySpace
National Bohemian
Saucony
Softsoap
Sony PlayStation
Sprint
Igloo
U.S. Army
Uniden
University of Notre Dame
University of Wisconsin
Wise
Xbox

11. PUMA
Quiksilver
Range Rover
Retin-A
Scope (mouthwash)
Sharpie
Sony
Southwest Airlines
Stanford University
The BLVD (Los Angeles)
The Lawrence Foundation
Toyota
Tufts University
US Army
USPS
Versace
Victoria's Secret
Volkswagen Beetle
Walt Disney Concert Hall
Northwestern University
Ford
Mustang
Gatorade
Nokia
Polaroid
Porsche
Nike
1-800-Flowers
Adidas
American Airlines
American Express
Apple
BlackBerry
Blazer
Cadillac
Cadillac Escalade
Cartier
Chanel
Chevrolet
Chicago Cubs
Christian Louboutin
Craigslist
Discovery Channel
ESPN
evite.com
Facebook
FedEx
Hollywood Forever Cemetary
Indiana University
International Creative Mngmt
Los Angeles Dodgers
Mapquest
Marc Jacobs
Moët & Chandon

12. A1
Apple
Body Glove
Chevrolet
Dayton
Fila
Ford
Google
Jeep
Yamaha
Kawai
Lumix
Mercedes
Nokia
Pepsi
Ray-Ban
Sony
Speedo
Volvo
Wilson

13. NO BRANDS SHOWN HERE! They focus efforts on off-screen tie-ins
Collaborated with high end designers
Stella McCartney – Alice inspired jewelry
Sue Wong – Alice inspired dresses
Swarovski – “Underland” collection
OPI – line of polish colors
Urban Decay – pop up eye shadow box

14. What do you think?
Is this new method of product placement effective?  Explain your answer.
Are you more likely to purchase products that you see in your favorite shows? Why or why not.
What are some examples you have seen of shows incorporating products into their storyline? Give at least 3.