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Microsoft Ignite 2016 1/4/2018 1:44 PM BRK3105 Develop applications with intelligence using Microsoft Cognitive Services Matt Winkler GPM – Microsoft Data Group @mwinkle © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Agenda Frame Customer stories Calling your first Cognitive Service
Overview and deep dive Going to production with your Cognitive Services What comes next
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What’s Changing Intelligence Data Cloud
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Our approach Solutions Bot framework Cognitive services
1/4/2018 1:44 PM Our approach Solutions Extensible applications Bot framework Cognitive services Easy to consume Artificial Intelligence Data Science tools Data preparation, modeling, and operationalization Most comprehensive data science capabilities Algorithms Best of Microsoft research and open source Unique data assets Rich data sources to enrich predictions Analytics in Big Data Stores (cloud + on premise) Flexible infrastructure support for analytics © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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1/4/2018 1:44 PM “Thousands of partners sign in to our platform every hour. The response time from the Face API is incredible, enabling us to verify our drivers without slowing them down.” Dima Kovalev, Product Manager, Uber Face API Read Case Study Here
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1/4/2018 “The results are very impressive. The Microsoft Cognitive Services Recommendations API has helped us take a big step in improving our user experience and building more loyalty to our services” With Cortana Intelligence Suite capabilities and Azure Machine Learning APIs, we are looking forward to additional integrations that will give us the flexibility to use data in different ways so we can continue to build new services for our customers.” Joana Pina Pereira, Head of TV Business Department MEO at Portugal Telecom A better TV Experience © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Microsoft Cognitive Services
Microsoft Build 2016 1/4/2018 1:44 PM Vision From faces to feelings, allow your apps to understand images and video Speech Hear and speak to your users by filtering noise, identifying speakers, and understanding intent Microsoft Cognitive Services Give your apps a human side Language Process text and learn how to recognize what users want Knowledge Tap into rich knowledge amassed from the web, academia, or your own data Search Access billions of web pages, images, videos, and news with the power of Bing APIs © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Cognitive Services: 0-60
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Vision Computer Vision API Face API Emotion API Video API
1/4/2018 1:44 PM Vision Computer Vision API Distill actionable information from images Face API Detect, identify, analyze, organize, and tag faces in photos Emotion API Personalize experiences with emotion recognition Video API Analyze, edit, and process videos within your app
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Vision APIs: Getting Started
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Speech Vision Custom Recognition Intelligent Service Bing Speech API
1/4/2018 1:44 PM Speech Vision Custom Recognition Intelligent Service Fine-tune speech recognition for anyone, anywhere Bing Speech API Convert speech to text and back again, and understand its intent Speaker Recognition API Give your app the ability to know who's talking
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Language Speech Bing Spell Check API Web Language Model API
1/4/2018 1:44 PM Language Speech Bing Spell Check API Detect and correct spelling mistakes within your app Web Language Model API Leverage the power of language models trained on web-scale data Linguistic Analysis API Easily parse complex text with language analysis Language Understanding Intelligent Service (LUIS) Teach your apps to understand commands from your users Text Analytics API Detect sentiment, key phrases, topics, and language from your text
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Introducing Language Understanding Intelligence Service (LUIS)
A Microsoft Cognitive Service that provides developers with an easy way to create language models to allow applications to understand user commands. Train by providing examples Create your own LU model Deploy to an HTTP endpoint and activate on any device Maintain model with ease
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Text Analytics and LUIS
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Knowledge Language Academic Knowledge API
1/4/2018 1:44 PM Knowledge Language Academic Knowledge API Explore relationships among academic papers, journals, and authors Knowledge Exploration Service Add interactive search over structured data to your project Entity Linking Service Contextually extend knowledge of people, locations, and events Recommendations API Provide personalized product recommendations for your customers
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Search Knowledge Bing Web Search API Bing Autosuggest API
1/4/2018 1:44 PM Search Knowledge Bing Web Search API Connect powerful search to your apps Bing Autosuggest API Give your app intelligent autosuggest options for searches Bing Image Search API Bring advanced image and metadata search to your app Bing Video Search API Trending videos, detailed metadata, and rich results Bing News Search API Link your users to robust and timely news searches
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Moving to Production & Scaling
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Application patterns Data Intelligence Action Business apps People
1/4/2018 1:44 PM Application patterns Business apps Custom apps Sensors and devices Data People Automated systems Action Apps Intelligence © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Transform data into intelligent action with Cortana Intelligence
Information Management Event Hubs Data Catalog Data Factory Big Data Stores SQL Data Warehouse Azure Storage Data Lake Store Machine Learning and Analytics HDInsight (Hadoop and Spark) Stream Analytics Data Lake Analytics Machine Learning Microsoft R Server Data Science VM Intelligence Cognitive Services People Data Sources Bot Framework CNTK Bing Predicts Web Mobile Bots Apps Apps Dashboards & Visualizations Power BI Sensors and devices Automated Systems Data Data Intelligence Action
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Why Microsoft Cognitive Services?
Microsoft Build 2016 1/4/2018 1:44 PM Why Microsoft Cognitive Services? Easy Flexible Tested Roll your own with REST APIs Simple to add: just a few lines of code required Integrate into the language and platform of your choice Breadth of offerings helps you find the right API for your app Built by experts in their field from Microsoft Research, Bing, and Azure Machine Learning Quality documentation, sample code, and community support GET A KEY BUILD © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Developer Resources Preview Pricing Deploy for Production
Deploy for Production Documentation api/documentation Client SDKs Join Our Community US/home?forum=mlapi Developer Resources
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Free IT Pro resources To advance your career in cloud technology
Microsoft Ignite 2016 1/4/2018 1:44 PM Free IT Pro resources To advance your career in cloud technology Plan your career path Microsoft IT Pro Career Center Cloud role mapping Expert advice on skills needed Self-paced curriculum by cloud role $300 Azure credits and extended trials Pluralsight 3 month subscription (10 courses) Phone support incident Weekly short videos and insights from Microsoft’s leaders and engineers Connect with community of peers and Microsoft experts Get started with Azure Microsoft IT Pro Cloud Essentials Demos and how-to videos Microsoft Mechanics Connect with peers and experts Microsoft Tech Community © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Please evaluate this session
1/4/2018 1:44 PM Please evaluate this session Your feedback is important to us! From your PC or Tablet visit MyIgnite at From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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1/4/2018 1:44 PM © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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