1. Filippa Arvas Olsson Deputy Director, Swedish Ministry of Culture

2. Public Service Broadcasting – A Major Tool for Swedish Media Policy
Diversity of media
Strong public service broadcasters.
Independence of media
Strong protection of editorial independence of public service broadcasters
Accessibility for citizens
Coverage of 99,8 % (terrestrial network)
Encouraged to use all platforms and distribution methods
Accessible and interesting programming for different groups in society, including minorities
Specific requirements to promote accessibility for disabled

3. Public Service TV – Important Part of the Swedish TV Landscape
Broadcaster
National channels
Regional channels
Market share (%)
Public service broadcasters:
Swedish Television 4
(28) 35
Swedish Educational Broadcasting Company
(1) -
Main commercial broadcasters:
TV4/CMore 9
(25) 29
MTG/Viasat 15 17
SBS 2

4. Public Service Radio: Important Part of the Swedish Radio Landscape
Broadcaster
National channels
Regional channels
Market share (%)
Public service broadcasters:
Swedish Radio (including Swedish Educational Radio)
4 (FM)
7 (DAB with limited reach) 25
57 %
Main commercial broadcasters:
Bauer Media -
65*
25 %
MTG Radio
35*
16 %
* Regional licenses supporting three major networks with close to national coverage

5. The Radio- and TV-licence System
920
+ 850
million € of central government budget to the overall field of culture in 2015
million € allocated to three public service companies from a special broadcasting licence fee
Households and companies with a “TV receiver” pay ≈ 240 € / year
The level is adjusted by Parliament when necessary
Companies allocated according to Parliament decisions (framework decision for the whole license period + 2 % / year. Annual decisions of actual allocation).

6. Swedish Public Service Broadcasters
RIKAB
(collects licence fees)
Owning Foundation
(very limited tasks)
Swedish
Television (SVT)
Radio (SR)
Educational
Broadcasting
Company (UR)

7. Governance Model A model which has developed with time.
Owning foundation:
Appointment of Members: After an ordinary parliament election, the new Government appoints 6 of the 12 members of the foundation. Nominations are made by the political parties according to parliamentary seats.
Appointment of Chairman: The Government appoints chairman independently according to normal government appointments.
Task: Mainly to appoint board members of the companies.

8. Governance Model Company Boards:
Appointment of board members: The owning foundation appoints board members and chairman for SR, SVT and UR.
Members of the boards: Should include economic competence, persons with a broad general knowledge of and with deep ties into the Swedish society, for example persons connected to civil society, media, cultural sphere or the industry.
Task of boards: Strategic decisions and appointment of CEO:s in the three companies.

9. Review Mechanism
Public Service Broadcasting reviewed every 4-6 years. Commission of inquiry (sometimes parliamentary) with specific tasks.
Public consultation of the report.
Government Bill and Parliament decision on the main features of the report.
Government decision on broadcasting license and funding terms + accessibility.

10. How the Remit is Formalized
The remit (content requirements) expressed through requirements in broadcasting licenses for the terrestrial network (4-6 years)
Organisational and economic requirements expressed in funding terms.

11. The Public Service Remit: Serving the public
A broad remit ranging from broad entertainment to small productions for specific groups in society
Full editorial independence from political and economic powers
Reach the whole country physically 99,8 % in the terrestrial network and through use of all platforms of interest to the public
Relevance to the whole population Varied programming that reflects the whole country and population
Impartiality and accuracy with special concern for the impact of TV
No advertising and very limited sponsoring

12. The Public Service Remit: Serving the public
High overall quality and an innovative programming in content and format.
Specific responsibility for the Swedish language
News, analysis, scrutiny of public bodies, public debate and opinion-forming where a diversity of views are represented.
Culture: Production (specifically film, drama and music) and review and reports from the national and international culture scene
Children's programming
Minority language programming

13. The Broadcasting Commission
A body within the Press and Broadcasting Authority
Six members + chairman appointed by the Government
Chairman must be judge of high judicial office
Only ex post monitoring of media allowed

14. Evaluation of Public Service Broadcasting
Companies assigned to undertake self-evaluation of activities in the yearly public service reports (one from each company).
The Broadcasting Commission assesses the fulfilment of the remit as reported, and reports to the Government.
The Broadcasting Commission also acts on complaints of breaches of rules in specific programs.

15. Fundamental Law on Freedom of Expression
Freedom of the Press Act
Radio, television and on-demand TV
Convergence
New media services produced both by traditional tv, radio and press companies and other non-media companies.
The press
The Radio and Television Act
Licensing
Registration
Content rules etc.
Press-ethical self-regulative system
The Audiovisual Media Services Directive