1. Business Communications
Social Media

2. Social Media Companies use social media for marketing
In 2014, over 83 percent of Fortune 500 companies used social media for marketing
Companies can promote their brands and communicate directly with customers

3. Why are companies advertising on social media?
Advertisers have seen a shift from television advertisements to digital advertisements
Companies are following the consumers to social media
Advertising companies recommend companies spend 25 percent of their advertising budget on social media

4. Social Media
When setting up an account on social media, individual users enter the following information:
Age
Gender
Location
Education
Profession
Companies on social media can use this information and market to specific demographics.

5. Social Media
Remember: if you are not paying for it, you are not the customer. You are the product being sold.

6. Social Media sites
Facebook, Twitter, LinkedIn, and Instagram are most popular social media pages for companies and individuals.

7. Facebook Facebook is the most popular social media site
71 percent of internet users are on Facebook
In 2014, Facebook had 1.35 billion monthly users
80 percent of Fortune 500 companies are on Facebook

8. Facebook Facebook benefits for companies:
Low-cost marketing (company page is free)
Interact directly with customers
Increase company awareness
Showcase products/promotions

9. Facebook Facebook disadvantages for companies:
Someone must regularly monitor the company Facebook page
Negative reviews posted to page
Internet trolls can post negative reviews and antagonize existing customers

10. Facebook
On January 9, 2015, a Domino’s Pizza customer complained on the company Facebook page that their pizza for their Seahawks/Blue Friday party looked like this. r

11. Facebook Domino’s Pizza did not respond for five days
The customer’s original post was shared over 1,000 times
The franchise received negative reviews
Domino’s publically apologized, gave the customer a Seahawks jersey, and a free pizza a week for a year

12. Facebook Facebook benefits for individuals:
Connect with family and friends
Follow brands, companies, and celebrities
Follow news organizations

13. Facebook Facebook disadvantages for individuals:
Distrust your privacy settings
Your friends, followers, and likes reflect directly on you
Offensive posts/comments can get you fired
Friends can tag you in posts and pictures

14. h Twitter currently has over 500 million users
83 percent of Fortune 500 companies are on Twitter
Twitter users post concise, 140-character tweets

15. Benefits for companies
Free advertising
Launch new products/promotions
Interact with the customers
Respond to crises
Enhance reputation
Breaking news

16. f Users can tweet directly to Companies Political leaders Celebrities
Organizations
Other users
News organizations

17. Twitter gives ordinary people an extraordinary platform
Twitter Revolution
Twitter Turning Point

18. h
Hashtags are used in tweets, so users can find tweets with similar content #hashtag
Hashtags are also used to add commentary or humor #toomanyhashtagsmakemedizzy
A popular tag is referred to as trending
Trending topics alert other users to news and events

19. News organizations look to Twitter for first-hand accounts of breaking news
Political and social movements use twitter to reach more users and to gain momentum

20. a LinkedIn is a business-oriented, social media site
LinkedIn focuses on business, skills, career building, and professional connections
In February 2015, LinkedIn had 347 million members

21. a Individuals on LinkedIn can Post their resume and skills
Search for jobs
Connect with past/current colleagues
Receive endorsements for their skills
Read business-related articles
Follow companies/schools/individuals

22. a Companies on LinkedIn can Post jobs Search for potential employees
Stay current with hiring trends
Increase company exposure

23. Instagram Instagram is a mobile-only, photo/video app
Users can follow other users, companies, and celebrities
Instagram can connect with other social media sites, such as Facebook and Twitter

24. Instagram Companies on Instagram can Showcase new products
Post pictures from company events
Post location pictures
Showcase individuals using their products

25. Instagram
Popular companies on Instagram include Oreo, Nike, Intel, Sephora, Starbucks, and GoPro

26. Overall Advantages for Companies
Low-cost advertising
Advertising directly to consumers
Promote the brand
Showcase products
Increase search engine rankings
Crowdsourcing as customers voice their opinions
Recruiting candidates for jobs

27. Overall Disadvantages for Companies
Negative feedback is public and immediate
Time investment
Staff must constantly monitor social media accounts and speak for the company

28. Overall Advantages for Individuals
Connect with friends, family members, and coworkers
Network with past/current colleagues and identify new contacts
Follow/correspond directly with companies and organizations
Powerful platform to report events as they happen

29. Overall Disadvantages for Individuals
Do not trust your privacy settings
Your friends, followers, and likes reflect on you
Offensive posts/comments can get you fired
Employment recruiters will search for your social media accounts
Pictures/posts may not be deleted

30. h
Pause
before you
post