1. The Power of Persuasion
Persuasive Technique Terms and
How They are Used.

2. What is Persuasive Text?
Definition: text written with the intent to persuade or convince the reader of something. Such as persuading you to buy a product, support a specific cause or believe in a certain way.
What is Persuasive Text?

3. Possible Forms of Media
Persuasive texts are found within the following forms of media:
Advertisements-print or electronic
Newspaper
Magazine
Radio program (songs, lyrical music)
Web Page-online information
Televised news
Documentary
Commercial
Product Label

4. 9 types of techniques Bandwagon Exaggeration Contradiction
Misleading statement
Testimonial
Sentimental appeal
Scare Tactic
False Authority
Red Herring

5. Bandwagon
A persuasive technique used in media messages that appeals to the “everyone is doing it” mentality.

6. Exaggeration
A hyperbole or overstatement that implies strong feelings or is used to create a strong impression. It is not meant to be taken literally.

7. Contradiction
When two or more statements, ideas, or actions are seen as incompatible.

8. Misleading Statement
A statement within false advertising that’s factually untrue.
Can you identify the “misleading statement” in this advertisement?

9. Testimonial
A statement in support of a particular truth, fact or claim; a recommendation.

10. Sentimental Appeal
Type of advertising in which the copy is designed to stimulate one's emotions
What message is this advertisement sending it’s viewers about it’s product?

11. Scare Tactic A strategy using fear to influence the public's reaction.

12. False Authority Use of authority instead of evidence.

13. Red Herring
Used to distract the audience by presenting a side issue not related to the topic.

14. Effectiveness
Which one of these commercials do you think is most effective for it’s audience? Why?