1. Business practices and standards to enhance traceability and authentication through technologies
Diane Taillard
Director Consumer Safety & Traceability, GS1 Global Office
CEPS, 10 May 2017

2. GS1 : the global language of business
GS1 Identification Numbers
Identify Companies, Products, Locations, Logistics, Assets and Services
GS1 Data Carriers
Capture Barcodes and EPC-enabled RFID
GS1 standards make it possible to identify, capture, and share information automatically and accurately about products, business locations, and more.
GS1 Data Exchange
Share Master Data, Transactional Data and Physical Event Data

3. Different approaches
Can the product identification features be verified?
Can the product be tracked to where it is – or traced from where it has been?
Traceability

4. WCO and GS1 cooperation
GS1 has a long-time working relationship with the WCO since both organisations are committed to enabling a secure, efficient global supply chain.
2005
Unique Consignment Reference (UCR)
2005/06
SSCC as UCR Pilot Project
2007
2006/09
2010
TODAY
Memorandum of Understanding (MoU)
EPCglobal pilot initiatives
Global Shipment Identification Number (GSIN)
Cooperation Agreement on Anti-counterfeiting

5. Example : how do GS1 standards contribute to detect counterfeiting
A reliable and interoperable system
thanks to ID and data exchange GLOBAL STANDARDS

6. Different approaches
Can the product identification features be verified?
Can the product be tracked to where it is – or traced from where it has been?
Traceability

7. Example : Norco, Australia
GS1 Global Data Standards
Consumer authentication via smartphones
Product Serialization and in-line marking, link batch and best before dates
EPCIS
Delivery confirmation at retailer end points
Aggregation of serialized products into cartons and pallets
BACKGROUND
NORCO is an Australian agricultural co-operative based in NSW and operating since The business produces a range of diary products including ilk, cream, cheeses and yoghurts and like many other Australian businesses are looking at the export markets for growth, specially china. One of the many challenges for NORCO in its China export operations is to comply with Chinese Food Safety Regulations requiring an end to end traceability and authentication system for imported foods.
China Food Safety Regulations:
Article 42 The State and food producers shall establish a full traceability system for food safety.
Article 94 Overseas exporters and producing enterprises shall comply with this Law, as well as national food safety standards, and shall be liable for the contents of labels and instructions. Importers shall establish a review system for overseas exporters and producing enterprises, with emphasis on content referred to in the immediate preceding paragraph. Unqualified food, food additives, and food-related products may not be imported.
The market is fragmented with an estimated 300 authentication solution providers, some have evolved from in-house solutions, and most will use propriety solutions lacking interoperability (with GS1). Industry generally not aware of the value of their own industry developed standards (GS1) to act as vital foundational layers.
APPROACH
NORCO’s objectives were to provide anti-counterfeit protection via a system for point of use validation; to be compliant with GS1 barcoding standards and integrate with their ERP – with the view to deploy full serialization into the local market longer term.
Norco worked with GS1 standards to protect against the counterfeiting of its milk products in China using GS1 standards, including unique product identification standards and Electronic Product Code Information Services (EPCIS) offering brand owners an effective way to track, trace and deter counterfeits and instances of unauthorised distribution.
Further, the consumer is able to ensure that the scanned product is not subject to a live recall. The app also helps China CIQ and World Customs Organisations to perform their duties.
RESULTS
72% of consumers who have authenticated Norco milk once, would regularly use the  App to verify authenticity of Norco milk.
67% of consumers who scan the product, access marketing information on the app
99% of those who scan Norco products, check Product Recall status
The system’s ability to validate the provenance and its ability to track the physical location of the fresh milk along the cold chain were key factors in giving the Chinese authorities the confidence to reengineer the import clearance process so as to enable border clearance in five days, thus ensuring fresh milk could be sold into the China market.
The system gives milk processors the confidence that their brand will not be compromised by counterfeit products or unauthorised distribution channels within the China market and provides a unique opportunity to connect directly to the consumer for market branding and product insights. Traditionally the processor’s visibility of the total supply chain ends at the point of distribution
Norco has achieved a significant price advantage for exports over local Australian market sales
Demand for Norco products in China has increased more than 10 times to over 20 million litres pa
End to end chain of custody across borders
CONSUMER TRUST
REGULATORY COMPLIANCE
BRAND PROTECTION

8. For a secure supply chain
Traceability Functions
Track
Identify
Trace
Report
Verify
Supply Chain Dialog
Manufacturers
Logistic Providers
Distributors
Pharmacy/ Hospital
/Clinic Dispensers
Customs
Regulators
Drivers
Supply Chain Visibility
Product Protection
Recall Improvement
Reimbursement
Returns, Shipment accuracy and efficiency
The Dilemma
Health care organizations with divergent interests often face common challenges. It is becoming increasingly difficult for any individual organization to achieve meaningful legislative, regulatory, policy or business reforms.

9. For more information Diane Taillard Diane.taillard@gs1.org

10. ANNEX

11. GS1 : a global, neutral, not-for-profit, user driven organisation
By using GS1 standards on Order to Cash processes, user companies can save up to 48€ per transaction.

12. EPCIS a standard providing “Visibility”
WHAT objects are the subject of event?
Individual objects (SGTIN) or groupings (GTIN + Lot/batch)
WHEN did this event take place?
Date, time and time zone
WHERE did this event take place?
SGLN of physical location & object’s subsequent whereabouts
WHY did this event take place?
including...
Disposition (e.g., “expired”, “recalled”, “no pedigree match”)
Source/Destination to indicate . . .
transfer of ownership/responsibility/custody,
intended party/location endpoints of the transfer
US FDA references EPCIS as one of possible way for exchange of traceability data in their draft guidance

13. GS1 standards for Traceability
(Despatch Advice, Recall notification )
USE : GS1 Standards for business processes
Global Traceability Standard (GTS) control points and compliance criteria (GTC checklist) Product Recall in Multiple Recall Jurisdiction guidelines
Fresh fruits and Vegetables Fish traceability guidelines Meat & Poultry
Traceability guidelines traceability guidelines

14. Example : APEC pilot for fruit authentication from Malaysia to China
Transformation
Authenticated Certification
Orchard
Shipping History
2D Barcode
Product Events Details with Additional Information