1. Neil Hoskins
LSTF Programme Manager

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FOCUS ON THE HIGH STREET AND AIRPORT
JOB CREATION AND LOW CARBON ECONOMIC
GROWTH

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PARTNERSHIP

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Element 1 - Overall Marketing and Communications Plan
Develop a focused, effective and well-targeted marketing plan through engagement with all elements of the local community, business and key stakeholders. The objectives of the community engagement process are:
• to understand the attitudes, motivations and barriers of the identified target groups in
respect of the proposed elements;
• to understand what messages and communications channels will prove most effective, for
example a launch event;
• to support and develop mobility management (smarter choices) schemes and objectives;
• to ensure the strategy makes the most efficient use of resources to achieve maximum impact on the local community by building on the highly successful Cycle Southend and Move Easy brand;

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COMMUNITY FOCUSSED

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TARGETED MARKETING AND COMMUNICATIONS

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Element 2 – Walking, Cycling and Public Transport
Working with local stakeholders, voluntary and community groups we will:-
• continue and expand in the form of marketing, soft measures support and events (particularly in the build up to the London Olympics)
• further build on and continue the development of the cycle network;
• create a Social Enterprise (former Re-cycle Centre) offering training, bike hire and a “hub”
for sustainable transport advice and support;
• create to promote walking short journeys
• a “Southend Metro” ticket for local travel taking advantage of the 7 railway stations in
Southend on the c2c line;

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WALK SOUTHEND
SOUTHEND METRO
MOVE EASY

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Element 3 - Travel Planning
• personalised travel planning for 8,000 households (working with Darlington Borough Council),
• develop new travel plan models for Businesses, Schools & Colleges and the University;
• expand the work of the MoveEasy travel planning network with other organisations, schools and voluntary organisations (particularly Southend Association of Voluntary Services);
• Continuation and expansion of Station Travel Plans;
• Join with Essex County Council to support Workplace, Residential Travel Plans and introduce an accreditation system

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PERSONALISED TRAVEL PLANNING WITH TRAINED, WELL EQUIPPED
VOLUNTEERS

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Element 4 - Better Informed Citizens
and Businesses
Working in partnership with
Essex County Council,
Thurrock Council,
bus and train operators
and passengers
we will develop:
• a web based travel planning portal;
• enhancing existing Intelligent Transport Systems including ANPR, Variable Message Signs, Webcams, CCTV, Traffic Control systems to develop a new Integrated Traffic Management Centre;
• Automatic Vehicle Location – support for the procurement of essential new bus location, real time system, smartcard and better informed traffic management

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The first choice for the people of Southend is to travel by sustainable means, whether for leisure, for work or shopping.