1. PS 103: Adobe Photoshop Tools and Filters for Nonprofits and Libraries
Wes Holing
Senior Web Content Developer
December 8, 2016

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4. Webinar Program Manager Senior Web Content Developer
Presenters
Becky Wiegand
Webinar Program Manager
TechSoup
Wes Holing
Senior Web Content Developer
TechSoup
Wes White
Program Manager
TechSoup
Assisting with chat: Terry McGrath and Katherine Rockwell, Adobe
Susan Hope Bard, TechSoup

5. Objectives
Know when retouching a photo is recommended and when it’s not
Learn the basics of the pen tool
Learn which tools are best for different levels of retouching
Know the value of nondestructive editing

6. Objectives
Know when retouching a photo is recommended and when it’s not
Learn the basics of the pen tool
Learn which tools are best for different levels of retouching
Know the value of nondestructive editing
Replace my brother-in-law’s head with an ostrich’s ü

7. About TechSoup

8. The Need Is Global – And So Are We
1/11/2018
The Need Is Global – And So Are We
TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet.
TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers.
We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.
Countries Served
TechSoup Partner Location
NetSquared Local Group
Where are you on the map?

9. 1/11/2018
TechSoup doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers.
We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.

10. 1/11/2018
Our Impact
Together, we build a stronger, more resilient civil society.
79%
of NGOs have improved organizational efficiency with TechSoup Global's resource offering*
$5.4B
in technology products and grants employed by NGOs for the greater good 35
languages used to provide education and support
100+
corporate and foundation partners connected with the causes and communities they care about
6.2M
annual visits to our websites
600,000
newsletter subscribers empowered with actionable knowledge
*Source: survey conducted among TechSoup members in 2013

11. Adobe Photoshop (and more!)
Adobe Creative Cloud  (All Applications)
Adobe Creative Cloud Photography Plan 
Adobe Acrobat Pro DC
Adobe Photoshop Elements

12. Choosing the Right Adobe App - Quiz

13. Photo Retouching Ethics

14. Photo Retouching Ethics
Okay
Not okay
Fixing flaws in a photograph
Altering image to meet perceived social standard
Correcting image for accuracy
Misrepresenting subject
Modifications permitted
Don’t hold copyright
Resource: How to Find Free (and Legal to Use) Images and Media Online
Resource: Top 10 Sources for Free Images
Resource: Fair Use Standards

15. Photoshop Interface

16. Photoshop Interface
Panels
Options
Tools

17. Photoshop Interface A B C E D F G A. Selection Tools
Ruler Tool
Gradient Tool (G)
Rectangle Tool (U)
Move Tool (V)
Note Tool
Paint Bucket Tool
Rounded Rectangle Tool
Count Tool
3D Material Drop Tool
Ellipse Tool
Artboard Tool
D. Retouching Tools
Blur Tool
Polygon Tool
Rectangular Marquee Tool (M)
Line Tool
Spot Healing Brush Tool (J)
Sharpen Tool
Custom Shape Tool
Elliptical Marquee Tool
Smudge Tool
Healing Brush Tool
G. Navigation Tools
Single Row Marquee Tool
Dodge Tool (O)
Patch Tool
Single Column Marquee Tool
Content-Aware Move Tool
Hand Tool (H)
Burn Tool
Lasso Tool (L)
Red Eye Tool
Sponge Tool
Rotate View Tool (R)
Polygonal Marquee Tool
E. Painting Tools
F. Drawing and Type Tools
Zoom Tool (Z)
Magnetic Marquee Tool
Quick Selection Tool (W)
Brush Tool (B)
Customize: Edit > Toolbar
Pen Tool (P)
Magic Wand Tool
Pencil Tool
Freeform Pen Tool
B. Crop and Select Tools
Color Replacement Tool
Add Anchor Point Tool
Mixer Brush Tool
Delete Anchor Point Tool
Crop Tool (C)
Clone Stamp Tool (S)
Convert Point Tool
Perspective Crop Tool
Horizontal Type Tool (T)
Pattern Stamp Tool
Slice Tool
History Brush Tool (Y)
Slice Select Tool
Vertical Type Tool
C. Measuring Tools
Vertical Type Mask Tool
Art History Brush Tool
Horizontal Type Mask Tool
Eraser Tool (E)
Eyedropper Tool (I)
Path Selection Tool (A)
Background Eraser Tool
3D Material Eyedropper Tool
Direct Selection Tool
Magic Eraser Tool
Color Sampler Tool B C E D F G

18. Photoshop Interface History: Undo, redo, make a snapshot
Navigator: Change the zoom percentage
Histogram: View tonal and color information
Info: See the color values and other info beneath the pointer
Properties: Get dimension info of element
Brush: Choose and modify brushes
Brush Presets: Choose brushes from existing libraries
Clone Source: Touch up blemishes, whiten teeth, correct red eye, and fix other imperfections
Character: Change font settings
Paragraph: Change line spacing settings
Paragraph Styles: Choose and save existing line spacing settings
Character Styles: Choose and save existing font settings
Tool Presets: Save and use tool settings

19. Photoshop Flashback

20. Photoshop Flashback Pen Tool Selecting objects with the most precision
Spot Healing Brush Tool, et al
Making minor adjustments to photos
Since fiscal year 2008, 16 European partners have distributed product donations valued at US$97M retail with United Kingdom portion equaling US$38.5M
The European programme witnessed 138% growth from Fiscal year 2009 to fiscal year 2010.
Camera Raw Filter
Enhance saturation, clarity, contrast, and more

21. Pen Tool

22. Pen Tool Most precise tool for selecting objects
Useful for selecting and refining
Selections can be
placed in other images
modified without affecting rest of image
Based on anchor points and curves
Learning curve (no pun intended)
Image:

24. Healing Brushes

25. Healing Brush Tools Removes small blemishes from photos
Samples surrounding context and fills in space
See also:
Spot Healing Brush Tool
Healing Brush Tool
Content-Aware Move Tool
Red-Eye Tool
Image: Adobe
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims

27. Camera Raw Filter

28. Camera Raw Filter Adjusts tone, colors, brightness, clarity, blemishes
Compare before and after
Refine adjustments after making them
Heavy levels of detail for minute changes
Save presets for repeated adjustments
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
Image:

30. Liquify Filter

31. Liquify Filter
Push, pull, rotate, reflect, pucker, and bloat any area of an image
Freeze part of image to remain unaffected
Creative Cloud: Automatic face detection and manipulation
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
Image:

33. Smart Filters

34. Smart Filters For use with smart objects Applies to most filters
Nondestructive: can modify or remove later without affecting other changes to image
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
Image: Wes Holing

36. Blending Options

37. Blending Options Apply to elements like text and shapes
Adds bevel; stroke; glow; color, gradient, or pattern overlay; or drop shadow
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims

39. Resources

40. Resources Learn Adobe: Adobe Photoshop CC
Vandelay Design: Learn Photoshop Basics
Lifehacker: Learn the Basics of Photoshop
TechSoup: Intro to Photoshop for Nonprofits, How to Choose the Right Adobe App
Phlearn: How to Use the Pen Tool in Photoshop
Images
Pixabay: Free, high-quality images
The Noun Project: Icons for everything
Creative Commons search: All CC-licensed images

41. Where can my organization get Adobe?

42. Adobe for Nonprofits

43. Adobe for Nonprofits

44. Adobe Photoshop (and more!)
Adobe Creative Cloud  (All Applications)
Adobe Creative Cloud Photography Plan 
Adobe Acrobat Pro DC
Adobe Photoshop Elements

45. Questions?

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48. Upcoming Webinars and Events
12/14: Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits
12/20: Use It, Don't Lose It! Technology Donations Before Calendar-Year End
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