1. Position company to acquire desired business image
4.05
Position company to acquire desired business image
Describe how Venues attract customers.

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
1. The FACILITY
Accessibility
Public transportation
Handicap accessible
Surrounding area
Entertainment
Shopping
Parking
Easy, Inexpensive, Abundant
Design/layout
Historic or State of the art
Amenities
Suites, Playgrounds, Attractions
Traffic Patterns
Easy to access
Cleanliness

4. Design/layout Amenities
The Facility . . .
Design/layout
Amenities
Well marked signs
Number of entrances/exits
Unobstructed views from seats
East to find seats
Wide seats for comfort
Modern scoreboard(s)
Building appearance
Sound system
Concessions and bathrooms are convenient to locate
Adequate bathrooms for men and women (and families)
Number of concessions
Types of food
Amount of parking spaces
Public Transportation
Club level amenities
Wi-Fi - ATM
Cup holders

5. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
PERSONNEL
Adequate amount of workers
Friendly and helpful
Knowledgeable
SENSE OF SECURITY
Customers want to feel safe
Will not attend events in unsafe areas

6. Personnel
Security
Personnel can assist to maintain attractiveness of venue and improve the experience for attendees
Maintenance
Parking
Ushers
Ticket Sales/taker
Concession
Gate & section
Security can assist to maintain attractiveness of venue and improve the experience for attendees
Security guards & police
First Aid – DD programs
Lost and found –
items or children!
Announcements/paging
If a facility is not secure, people will not attend to avoid dangerous situations

7. 4.05 Activity Choose a sports or entertainment event
concert, game, theatre play.
Design and create a KIOSK that you would see at this event.
Kiosk = a small freestanding booth
Examples:
Concession stand
Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs)
Promotional Stand (sign up today and receive a free t-shirt)
Show the proper way to display merchandise (physical layout).
Color your Kiosk
Provide Prices
Where would your Kiosk be located – in what part of the stadium?
entrance/exit, near the restrooms, what section?

8. EXPLAIN AND SELECT VENUE SIGNAGE
4.06
EXPLAIN AND SELECT VENUE SIGNAGE

9. PURPOSES of SIGNAGE INCREASES BRAND AWARENESS
Exposure to large numbers of attendees
Ex: Logo signage on outfield stadium wall during televised games
Provide useful information to audience
What products are available at the venue?
Where products are available?
What businesses sponsor the team?
Keep audience engaged
Moving Video Scoreboard
Replays, trivia, games, music, graphics, ads, score updates
Increase revenue through PROMOTIONS
Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

10. TYPES of SIGNAGE Dasher Boards Floor graphics A-frames
A-frames
Rotational courtside messages

11. TYPES of SIGNAGE
Banners
Sideline billboards
Electronic Message Boards

12. LOCATION of PROMOTIONAL SIGNAGE
Scoreboard
Sideline
RACECARS
Logos on the hood of a racecar maximizes logo exposure to TV and race audience
Equipment
Uniform/attire

13. What promotional signage do you see?

14. What promotional signage do you see?

15. What promotional signage do you see?

16. Creative Signage

17. 4.06 Activity Choose a company to advertise for
Select a venue/stadium of whose signage to use for the advertisement
It MUST have the same target market for both the company and the venue
Select what type of signage to use
Select the location of the signage
Create/Draw a visual graphic of what your signage will look like