1. Europeans/ Family Travel
FAMILY TRAVEL ASSOCIATION SUMMIT 2016
Bonnie levengood
Senior vice president, marketing
NOT JUST ANY CRUISE

2. Only 29% want unlimited alcohol packages
Italian family travel
Over 90% prefer cruise vacations where everything is taken care of from shuttle buses to excursions
65% would like discounted packages for multiple shore excursions in one vacation
Only 29% want unlimited alcohol packages
Take children to late night events / night clubs
Enjoy outdoor activities like pool lounging until sunset, beach and water activities
Late night dinners & activities for entire family including grandparents
94% say an important part of their cruise vacation would be free mineral water
ITALY

3. 75% would like unlimited alcohol & soft drink packages
German family travel
75% would like unlimited alcohol & soft drink packages
82% would like tips and gratuities included in their vacation package
88% say free mineral water not tap water is important
Sun lovers like mostly outdoor activities
Like pool activities
Converse less with staff
Like sausage for breakfast
GERMANY

4. Which activities do all nationalities enjoy?
CHALLENGE –
Language barrier (Spanish, English, German, French, Portuguese, etc.)
Religious & cultural preferences
No exposure to a particular activity

5. “Name that tune” or trivia Board games Basketball
What did not work?
Dodge ball
Football
“Name that tune” or trivia
Board games
Basketball

6. Dancing & DJ activities (except for middle eastern)
Which activities are liked by most guests?
Dancing & DJ activities (except for middle eastern)
Culinary classes
Language classes
Soccer

7. Activity that all cultures understand