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THE GLOBAL MEDIA BRAND FOR TECH STARTUPS

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Presentation on theme: "THE GLOBAL MEDIA BRAND FOR TECH STARTUPS"— Presentation transcript:

1 THE GLOBAL MEDIA BRAND FOR TECH STARTUPS

2 TECHCRUNCH Top-notch reporting on the business of the tech industry. TechCrunch is the leading, global source for breaking news and analysis on all things startup tech. TechCrunch is known for its deep access, in-depth reporting, unique perspectives, and no-nonsense voice in coverage of the latest technologies, companies, company fundings, app and hardware reviews, industry players, and more. Brands love TechCrunch for brand alignment, brand lift, thought leadership, and customer / talent acquisition. Brands want to be aligned with TechCrunch’s reputation for innovation and marketplace credibility. They use TechCrunch as a platform to demonstrate their thought leadership and innovation to a niche community of highly ambitious entrepreneurs, investors, and industry leaders. 7.3M Monthly US UVs 20M Monthly US PVs comScore, October 2016

3 TECHCRUNCH Audience 69% 31% 40% 15% 46% 56%
TechCrunch reaches everyone in the startup tech industry. The entire startup ecosystem relies on TechCrunch for informative reporting on startup news, innovative technologies and companies, with insider access and perspective that no other startup news outlet has. 69% Male 31% Female 40% 25-34 yo 15% Have a Graduate Degree 46% $100K+ HHI 56% Live in the US* comScore, October 2016 | * Omniture, October 2016

4 TECHCRUNCH Video Growing fast year-over-year, on-platform and off-platform. TechCrunch operates a video production team that works across from a sophisticated studio in SF as well as on the road at live events and in the field. TechCrunch video reflects that the same commitment to news with an edgy, no- nonsense tone that TechCrunch’s writers deliver. Video programming includes: the flagship video franchise Crunch Report, product and app review videos, exclusive interviews with prominent industry players, and reporting from TechCrunch events, as well as key tech shows like CES, Mobile World Congress, Apple events, and many more. Video programming is produced in easy-to-consume, easy-to-share formats not just on TechCrunch.com, but on TechCrunch’s social channels, which have very large followings. TechCrunch is consistently the first media outlet to experiment with new video platforms—TechCrunch Disrupt NY 2016 was the first event (other than F8) to be streamed on Facebook Live.

5 TECHCRUNCH Events 35K 20 A key marketplace differentiator.
TechCrunch is the only tech media company that dominates in digital media and in live events across the globe. TechCrunch’s flagship Disrupt events (SF, NYC, London) the startup world to life through onstage interviews with the biggest names in tech as well as demos, exhibits, and much more. TechCrunch’s global startup competition, Battlefield, is held four times a year (Disrupts + CES) and provides the world’s top forum for early stage companies to launch, pitch top investors/judges, and gain huge media and investor attention. 35K Attendees in 2016 20 Events Planned in 2017

6 2017 Events Calendar Jan 5-8 Hardware Battlefield at CES
Feb 6 10th Annual Crunchies Feb 21 Washington DC Meetup Feb 23 Miami Meetup May Disrupt New York Hackathon May Disrupt New York Jun 22 Seattle Meetup Sept Disrupt San Francisco Hackathon Sept Disrupt San Francisco More events coming soon!


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