1. Desktop Visualiser ELP-DC11
Julia LIN – EMD Paris
August 2010

2. Content New Visualiser enhancing Epson offers Market situation
Visualiser basic knowledge
Product proposition
Product features
Design details

3. Epson answers customer needs
Added Value
Solution
Optional lenses
Wifi
Visualisers
Basic
Ceiling mount
CORE
Screen
Interactivity

4. EPSON Visualiser Line up
Middle
Class
NEW!
ELP DC11
Entry
Class
ELP DC06
FY09
FY10
FY11

5. Visualiser Market Situation
Target
Market size
Positioning

6. Target K-12 The market is growing mainly in education
Source: Futuresource Visualiser Annual 2009 Report

7. Westen Europe Market Overview
Annual Volumes and Value
Annual Sales (Thousands)
Value - Million US$
2009 came in at 42k visualisers, 85% volume and 46% value growth.
2010 forecast to grow by 66% volume and 34% value growth and 52% and 33% value respectively in
Source: Futuresource Visualiser Annual 2009 Report

8. Western Europe - Visualiser Annual Brand Shares and Volumes
Annual Brand Volumes
AVerMedia Western Europe market leader with 39.0%, (41.4%)
Genee World second place 27.0% (27.2%)
Elmo 16.0% (19.4%), SMART 8.6% (4.4%), Lumens 6.4% (7.5%) and Epson 3.1%
Brand
Volumes
2008
2009
AVerMedia
8,653
15,748
Genee World
5,690
10,888
Elmo
4,062
6,445
SMART
917
3,452
Lumens
1,574
2,600
Epson
1,237
Grand Total
20,896
40,370
Source: Futuresource Visualiser Annual 2009 Report

9. Source: Futuresource Visualiser Annual 2009 Report
Market position
Genee Vision Elite
>€3,000
ELMO P100
Average Sampled Street Price
€1,000 –
€3,000
ELMO HV-5100XG
AVerVision SPB370
AVerVision SPB350
Genee Vision 6100
Genee Vision 150
AVerVision 355AF
AVerVision CP355
Epson DC-11
<€1,000
ELMO CO-10
AVerVision 300AF+
Lumens DC133
Epson DC-06
AVerVision CP155
AVerVision VP-1
Lumens DC265
< 1 Megapixels
Megapixels
Megapixels
> 4 Megapixels
Camera Resolution
Source: Futuresource Visualiser Annual 2009 Report

10. Visualisers Basic knowledge
Customer value
Competiton
Connection

11. Customer value of Visualisers vs. Overhead Projectors
First of all…
Customer value of Visualisers vs. Overhead Projectors
OHP
Visualiser and Projector
The benefit is to capture the 3D object and to use applications.
There is still the big market of OHP and we have the big potential to replace them.

12. What are the customer values of Visualisers ?
Application
The functionality
Display
Capture
Create
Share
Enlarge object images
Record and save images
Create contents with notation function etc.
Share contents to web etc.
Customer values
Improve learning
Realize the attractive teaching
High efficiency of study and lesson preparation
Promote the communication between the society and the teachers
OHP
The OHP function is only display and can not show 3D objects.
The application enable variety usages.
DC and PJ

13. Customer value comparison
Visualiser
Application
The functionality
Display
Capture
Create
Share
Enlarge object images
Record and save images
Create contents with notation function etc.
Share contents to web upload etc.
Customer values
Improve the learning level
Realize the attractive teaching
High efficiency of study and lesson preparation
Promote the communication between the society and the teachers
DC06
Widest range usability for variable user scene.
* Annotation is only for still image
L-1ex (Elmo)
CP-300 (Aver)
* No time laps
DC11

14. The key spec of Visualisers
Basic
Visualiser Specification
Display
Image quality
- Sensor type and the pixel number
- Output resolution
- Zoom method
Shooting area
Movie response performance
Focus method
Capture
Card Slot
Audio input terminal (Microphone)
Application software Specification
Memory function
- Image capturing
- Movie recording
Create
Annotate function
Time laps function
File management function
Share
Web upload
Advanced

15. Product Features of DC11 (Summary)
The key spec of document camera
DC11 advantage points
Additional
Basic
Document Camera Specification
Display
Image quality
- Sensor type and the pixel number
- Output resolution
- Zoom method
Shooting area
Movie response performance
Focus method 1
High image quality
-CMOS 5M
-XGA/SXGA/WXGA
-Dizital 10x (Lossless 2x)
Large shooting area : A3
High frame rate (MAX 30fps)
Auto focus for easy operation
Auto detection of PJ native aspect ratio
Remote control
Split screen
Microscope capability 5 6 2 7 3 8 4
Capture
Card Slot
Audio input terminal (Microphone) 9
Powerful storage capability
Recording capability 10
Application software Specification
Memory function
- Image capturing
- Movie recording
Advanced Application Software
-The application of DC11 have all the function.
Create
Annotate function
Time lapse function
File management function 11
Share
Web upload
Advanced

16. What are the advantages of DC11 ?
Enough competitiveness against Elmo and AverMedia.
Reliable basic functions
High image quality
Large shooting area
High frame rate
Etc…
DC11 has the most advanced application software functions than many competitors.

17. Connection Direct connect to Projector Using application DC  PC  PJ
DC  PJ
DC  PC  PJ
*1PC input is O.K.
USB
EPSON advanced connection
VGA
USB
VGA*
USB
VGA
*Need 2PC input
*VGA is recommended from data sending speed point of view.
PC  DC  PJ
*DC need the PC input
VGA
VGA
*1PC input is O.K.
DC  PJ
VGA

18. Display Capture Create Share
Product Position
Display
Capture
Create
Share

19. The key messages of DC11 (Summary1)
Proposition
A desktop visualiser offering Epson quality with a 5 megapixel sensor, A3 shooting area and screen refresh rate of 30 frames per second, alongside advanced interactive features to simply create an interactive classroom experience.
Key selling points
5 megapixel sensor for high image quality
Display screen refresh rate of 30fps for smooth, clear live images
Large A3 shooting area
One-touch auto focus button
1 GB internal memory
Adapts to fit a microscope with the connector included in the box
Advanced application software:
Capture images and record video clips with sound
written and sound annotation on both still images and video
Up to a 72-hour time-lapse feature

20. The key sales point of DC11 (Summary 2)
The key spec of document camera
DC11 advantage points
Additional
Basic
Document Camera Specification
Display
Image quality
- Sensor type and the pixel number
- Output resolution
- Zoom method
Shooting area
Movie response performance
Focus method 1
High image quality
-CMOS 5M
-XGA/SXGA/WXGA
-Dizital 10x (Lossless 2x)
Large shooting area : A3
High frame rate (MAX 30fps)
Auto focus for easy operation 5
Auto detection of PJ native aspect ratio
Split screen
Microscope
Remote control 6 2 7 3 8 4
Capture
Card Slot
Audio input terminal (Microphone) 9
Powerful storage capability
Recording capability 10
Application software Specification
Memory function
- Image capturing
- Movie recording
Advanced Application Software
-The application of DC11 have all the function.
Create
Annotate function
Time lapse function
File management function 11
Share
Web upload
Advanced

21. Display Capture Create Share
Product Features
Display
Capture
Create
Share

22. 1 2 3 4 5 6 7 8 DISPLAY Capture Create Share Display
High image quality
-CMOS 5M
-XGA/SXGA/WXGA
-Digital 10x (Lossless 2x) 2
Large shooting area : A3 3
High frame rate : Max 30fps 4
One touch Auto focus 5
Auto detection of PJ native aspect ratio 6
Split screen 7
Microscope Capability 8
Remote Control

23. 1 High Image quality Capture Create Share 5 mega pixel sensor
Display
Capture
Create
Share
High Image quality 1
5 mega pixel sensor
SXGA/WXGA/XGA output capability
2x Lossless Digital Zoom (XGA/WXGA)
1.9x lossless digital zoom at SXGA
New sensor provides the high image quality and 2x lossless zoom (XGA/WXGA) to enable users to get the clearer and sharper image.
And generally speaking, the image quality would be low in digital zooming, but DC11 has enough pixels to capture the image so DC11 could have the “lossless zoom”.
Also, new CPU provides SXGA/WXGA/XGA output capability.
Enough competitiveness

24. High Image quality - Compare with Elmo L-1ex
Display
Capture
Create
Share
High Image quality - Compare with Elmo L-1ex 1
L-1ex
DC11
Optical 5.2x
Digital 8x
Digital zoom 10x (Lossless 2x)
Mechanical zoom 3x
*SXGA is Lossless 1.9x
v.s.
Generally speaking, the optical zoom is superior than digital because the optical lens is lossless image quality in zooming…
* Mechanical 3x zoom means… Q
Is it disadvantage of DC11 against Elmo?
 How could we communicate that it’s not the fetal factor of Customer value?
Zoom by the arm movement A
Lossless 2x digital zoom and mechanical 3x zoom could cover the most of the user scene.

25. High Image quality - Digital zoom
Display
Capture
Create
Share
High Image quality - Digital zoom 1
SXGA
1280 x 1024
WXGA
1280 x 800
XGA
1024 x 768
Input (5mega pixel)
Output
Lossless
up to 1.9x
Lossless
up to 2x
Lossless
up to 2x 1x
No loss
No loss
No loss
2x zoom
3x zoom 2x
Loss
No loss
No loss
1944
972
648
864 3x
Loss
Loss
Loss
1296 ….
2592
10x
Loss
Loss
Loss

26. High Image quality - Mechanical zoom & Digital zoom
Display
Capture
Create
Share
High Image quality - Mechanical zoom & Digital zoom 1
No zoom
Mechanical zoom 3x
& Digital zoom 2x
DC11 can capture the detail image very vividly with mechanical zoom and lossless 2x zoom.
*Actual image
Very Small!!
Very Big and Vivid!!
But…

27. 2 3 Large shooting area : A3 High frame rate Capture Create Share A3
Display
Capture
Create
Share
Large shooting area : A3 2
A3 : 297mm x 420mm A3 A4
Large A3 shooting area allows customers to use the lesson material effectively. A3
High frame rate 3
Maximum 30fps
The high 30 frames per second display delivers smooth and vivid live images to meet the teacher’s needs.
　* This number is changed up to the output resolution.

28. Display
Capture
Create
Share
One-touch auto focus 4
There are many opportunities for user to adjust the focus.
The Gray button helps to recognize easily.
Focus
Auto detection of Epson projector native aspect ratio 5
Original
DC11 can recognize the output resolution of EPSON PJ.
DC11 would optimize the output resolution automatically.
*If DC11 can NOT recognize the output resolution, DC11 will output at SXGA resolution.
If the Projector’s resolution is WXGA, DC11 output the WXGA image automatically.
EPSON Projector* only

29. 6 Split screen Capture Create Share
Display
Capture
Create
Share
Split screen 6
DC11 have the split screen function and the customer can display both live display and memory image at the same time.
The split screen can be selected in OSD menu. ( *This function can not be selected from application software.)
The source is from
Live display
Internal memory
SD card

30. Microscope capability
Display
Capture
Create
Share
Microscope capability 7
DC11 can be used with microscope.
It enlarges the minimal objects for easier understanding.
Students can see the bigger image of microscope for better understanding.
Microscope adaptor is included as default accessory.  
- DC11 enables to attach wider range
of diameter from 20mm to 34mm.
Elmo 20~28mm
Avermedia 28~34mm

31. Document Camera control
Display
Capture
Create
Share
Remote Control 8
Original
Teachers can move around.
DC11’s remote would be able to control both the document camera and projector basic function.
EPSON original
Power
AV mute
Source search
Projector control
Power
Source
(PC/Document Camera)
Brightness　+/-
Zoom In/Out
Auto Focus
Freeze
Snapshot
Recording Video
Menu
5 Way
Esc
Document Camera control

32. 9 10 11 CAPTURE Capture Create Share Powerful storage capability
Display
Capture
Create
Share
CAPTURE 9
Powerful storage capability
SD/SD HC capability
1GB internal memory 10
Recording capability 11
Advanced Application Software
*Support Windows and Mac
Image capturing
Movie recording with audio

33. Powerful storage capability
Display
Capture
Create
Share
Powerful storage capability 9
New
SD/SD HC capability
1GB internal memory
SD Card Slot
Users capture the still image onto SD/internal memory.
Also users can export/import between SD and internal memory.
It can be selected in the OSD menu.
Default setting for storage: No SD -> internal memory,
SD in -> SD
Recording capability 10
New
DC11 has the built-in microphone. Our application software can capture both video and audio.
Microphone

34. Advanced Application Software
Display
Capture
Create
Share
Advanced Application Software 11
*Support Windows and Mac
Image capturing
Basic
Movie recording with audio
New
DC11’s application software can capture the image and record the video easily. Just click the simple button, users can store the image/video in their PC.
Also, DC11 has a built-in microphone, so user can record both video and audio.
2 way of capturing
Main unit control panel
Application software
Movie (with application only)
Image (The image is stored on SD/internal memory. Not stored on application side.
Focus
Movie
File format
Still image .jpeg, .bmp
Movie :wmv. Avi. mpg. mov
Press and hold for a while
Image
Press and release: Freeze

35. 11 CREATE Capture Create Share Advanced Application Software
Display
Capture
Create
Share
CREATE 11
Advanced Application Software
Annotation function
Image annotation
Live annotation
New
Time lapse function
New
Intelligent file management
Data tagging function
New

36. Advanced Application Software
Display
Capture
Create
Share
Advanced Application Software 11
Annotation function
Image annotation
Live annotation
New
DC11’s application software has the annotation function, user can annotate the line/square/text on LIVE IMAGE. (Live annotation feature)
Live annotation feature would enable teachers to explain in ways easy to understand and teach effectively. And users can store the video with annotation. So users can playback the annotation process and it is easy to remind the previous lesson.
Click here to annotate.
Drawing Tools

37. Advanced Application Software
Display
Capture
Create
Share
Advanced Application Software 11
Time lapse function
New
Click this button to go into time lapse mode. In this mode, the application will capture some image files and combine these image files into a video file without audio.
This would enable users to create the useful materials easily, especially for science lesson.
*Capture duration: 72H
User Scene
For example…
- Observation of the plant growth, organic process
- Observation of the ice cream melt process
Video

38. Advanced Application Software
Display
Capture
Create
Share
Advanced Application Software 11
Intelligent file management
DC11’s application software would enable users to organize and edit digital images/videos. Users can manage and find the files easily.
By tagging
By rating function
By calendars
Data tagging function
New
Users can add the tag data for each image/video and we prepare the suitable tag for education.
This would enable to users can manage/search the files by subject (Art/History/Math etc.), date and so on.
In addition, users can create the original tags by themselves.

39. 11 SHARE Capture Create Share Advanced Application Software
Display
Capture
Create
Share
SHARE 11
Advanced Application Software
Easy Web upload
Cooperate with and printer

40. Advanced Application Software
Display
Capture
Create
Share
Advanced Application Software 10
Easy Web upload
DC11’s application software has the “web upload” function, this would enable users to easy to upload the video which is captured in classroom to major video sharing web site for education.
* Support upload video file to YouTube, SchoolTube.
Cooperate with and printer
Images/Video can also be prepared for external use, such as for ing or printing.
through web browser can not be used for this function.

41. Very easy and attractive.
Advance usage of DC11
Collaborate with EB-450Wi and EB-460i
The collaboration of DC11 and the interactive function of EB-450Wi/EB-460i achieve attractive and creative lessons.
It’s the “EPSON original” approach to realize the advanced classroom.
Ireland
Very easy and attractive.
Let’s try.
VGA
and
USB
DC11 PC
USB
End

42. What is the advantage points of DC11 ?
Summary
What is the advantage points of DC11 ?
Reliable basic functions
High image quality
Large shooting area
High frame rate
Etc…
Enough competitiveness against Elmo and AverMedia.
DC11 has the most advanced application software functions than competitors.

43. Customer value comparison
Summary
Customer value comparison
Visualiser
Application
The functionality
Display
Capture
Create
Share
Enlarge object images
Record and save images
Create contents with notation function etc.
Share contents to web upload etc.
Customer values
Improve the learning level
Realize the attractive lesson
High efficiency of study and lesson preparation
Promote the communication between the society and the teachers
DC06
Widest range usability for variable user scene.
* Annotation is only for still image
L-1ex (Elmo)
CP-300 (Aver)
* No time laps
DC11

44. The look Basic features Defaut accessory OSD
Design Detail
The look
Basic features
Defaut accessory
OSD

45. 4 Key product design concept
The Look
4 Key product design concept
1. Easy
2. High security
3. Flexible
4. Durability

46. Easy ~Control panel & Interface~
User friendly control panel and interface enable the customer to operate DC11 very easily.
LED On/Off
Control panel
1: Power (On/Off)
2: Source (Document Camera/PC)
*PC: Outputs the pass though signal from “Computer In”
3: OSD Menu
4: Esc
5: 5-way switch and Brightness+/-
6: Zoom In/Out
7: Recording Video
*Call the application software and start /stop recording video automatically.
(Need to connect the DC11 to the PC via USB)
8: Freeze/Snapshot
　Press and release: Freeze
Press and hold for a while: Capture the still image
9: One touch auto focus 7 3 4 2 6 8 1 5 9
Focus
Note: The focus bottom is marked Gray because the customer often use this button.
Interface
Note: These icon and description enable the customer to understand the correct terminal easily from topside.

47. High security
DC11 is the desktop document camera, and it is placed permanently in classroom.
So users want to minimize the risk of it being stolen.
DC11 would have the high security features, and these features prevent from being stolen.
Kensington lock
Competitor comparison
Security bar
Security screw holes
This will be very useful for cart-mounted solution.
They can be fixed to the board of the cart.
The screw size is M4.

48. Flexible
The movement of the arm is flexible and DC11 can capture the image from several angles.
Lens itself is also rotated around 90 degrees.
* The actual color is gray.
The arm can move flexible and capture the image from far and near freely.
The head turns 90 degree to the right and left in horizontal direction.

49. Durability DC11 is designed to have the durability.
It’s the important factor of the document camera to have the durability.
The arm structure is designed to be tough.

50. Basic Features LED lighting source
The powerful LED lighting source provides white light and is best used when presenting in low light conditions.
Freeze
LED On/Off
Control panel
DC11 has the freeze function, so users can pause or resume camera by pressing the freeze button.
Focus
Image rotation
Vertical rotation
The camera head can be turned 90 degrees to the left and right, so users can capture the whiteboard, the chalkboard or 3D objects easily.
Freeze/Snapshot
Press and release: Freeze
Press and hold for a while: Capture the still image
Horizontal rotation
DC11 has the dial for horizontal rotation. The image rotation dial can be turned 90 degrees to the left and right in horizontal direction.
Users can place the document in either landscape or portrait orientation.

51. Default accessory Remote control (with battery) Power Cable (1.5m)
Cables
Power Cable (1.5m)
AC adapter
USB Cable (3m)
VGA Cable (1.8m)
Manuals
Quick set up guide
User’s guide (CD-ROM)
Others
Remote control (with battery)
CD-ROM (Epson & Arcsoft Application Software)
Instruction sticker
Microscope adaptor

52. OSD
DC11 OSD menu supports 13 languages.
Main menu
13 OSD languages

53. OSD - Details
Image rotation 180 degree : It is prepared to cover the hardware image rotation.
Internal Memory/SD Card
Slide show
*Please note that the slide show is operated in manual.
USB Mode
-Application
-Mass storage
Mass storage is used in case of sending the data from internal memory to PC.

54. Thank you!