1. Advanced Pay Per Click

2. Certification and Fees Online Delivery
CONTENTS
Broad Contours
Key Features
Course Content
Course Schedule
Instructor
Certification and Fees
Online Delivery

3. BROAD CONTOURS
Delivery Methodology: Direct to Device; Live, Online, Interactive Sessions
Duration: 5 weeks; 3 hours per week
Course Start Date: Jan 22 , 2017
Schedule: Every Sunday, 12:00 PM – 3:00 PM IST
Fees: INR 11,499 + applicable taxes

4. Covers PPC across Google, Facebook, Twitter and LinkedIn
KEY FEATURES
15 hours of live, instructor-led learning with a focus on hands-on-experience
Covers PPC across Google, Facebook, Twitter and LinkedIn
Prepares you for the Google Adwords Certification

5. COURSE CONTENT Module 1 - Pay Per Click Module 2 - Google Adwords
Introduction to PPC
Paid vs Organic
Types of PPC Campaigns
Q&A session
Module 2 - Google Adwords
Google Adwords Features and Services
Create Adwords Campaigns
Monitor and Measure Adwords Reports
Calculating Campaign ROI
Module 3 - Facebook Ads
Types of Facebook Ads
Custom and Lookalike Audience
Creating a Facebook Campaign
Facebook Insights
Module 4 - Google Adwords Strategies
Keyword Selection
Bid Strategies
Best Practices
Module 5 - Other Platforms
Twitter Ads
LinkedIn Ads
Content and Brand Considerations

6. LEARNING PLAN Session Date Time (IST) Module Topic 1 Sunday, 22 Jan
12:00 PM- 3:00 PM
Introduction to Pay Per Click 2
Sunday, 29 Jan
Google Adwords 3
Sunday, 5 Feb
Facebook Ads 4
Sunday, 12 Feb
Google Adwords Strategies 5
Sunday, 19 Feb
Other Platforms

7. Ananthanarayanan V INSTRUCTOR Alumnus of IIM Indore.
Founder of Techdivine Creative Services, a digital marketing & social media services agency.
Specializes in delivering ROI (goal oriented) campaigns for corporate brands.
Conducted corporate trainings for participants across 14 industries on Digital Marketing, Branding and Entrepreneurship.
Winner of Global Peter Drucker Challenge 2014, Awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress
LinkedIn Profile

8. CERTIFICATION AND FEES
Course Fee
The course fee is Rs 11,499 plus 15% service tax.
Certification Criteria
An exam will be conducted at the end of the course. On clearing the exam with a minimum of 70% marks, training.com will issue a certificate of successful completion.
One re-attempt will be provided in case the candidate scores less than 70%.
A Participation certificate will be issued if the candidate does not score 70% after two attempts.

9. ONLINE DELIVERY Our courses are delivered in the direct to device mode
The live, instructor-led sessions can be accessed from your PC/Laptop using a reliable internet connection
System Requirements
PC/Laptop
Web Camera
Headphone with Mic
Internet connection with > 1Mbps Speed
This self-diagnostic test will verify if you meet the necessary software requirements (webcam, mike and internet speed cannot be verified through this link)

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